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Hi, I’m Veronica Mastrovito Rinaldelli, a proactive and creative fashion branding and visual merchandising specialist. I thrive in team environments and enjoy making complex processes visible across multiple business areas, which strengthens my problem-solving and makes me a reliable reference for the teams I collaborate with. In my roles at Emporio Armani and Liu Jo, I have managed archives, designed window displays, coordinated showroom setups in Milan and abroad, and produced graphics and presentation materials that help drive seasonal campaigns. I love turning ideas into compelling visuals that resonate with shoppers and retailers alike.…Hi, I’m Veronica Mastrovito Rinaldelli, a proactive and creative fashion branding and visual merchandising specialist. I thrive in team environments and enjoy making complex processes visible across multiple business areas, which strengthens my problem-solving and makes me a reliable reference for the teams I collaborate with. In my roles at Emporio Armani and Liu Jo, I have managed archives, designed window displays, coordinated showroom setups in Milan and abroad, and produced graphics and presentation materials that help drive seasonal campaigns. I love turning ideas into compelling visuals that resonate with shoppers and retailers alike.

Veronica Mastrovito Rinaldelli

Merchandiser, Assistant Editor, Content Producer, +7

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Hi, I’m Veronica Mastrovito Rinaldelli, a proactive and creative fashion branding and visual merchandising specialist. I thrive in team environments and enjoy making complex processes visible across multiple business areas, which strengthens my problem-solving and makes me a reliable reference for the teams I collaborate with. In my roles at Emporio Armani and Liu Jo, I have managed archives, designed window displays, coordinated showroom setups in Milan and abroad, and produced graphics and presentation materials that help drive seasonal campaigns. I love turning ideas into compelling visuals that resonate with shoppers and retailers alike.…Hi, I’m Veronica Mastrovito Rinaldelli, a proactive and creative fashion branding and visual merchandising specialist. I thrive in team environments and enjoy making complex processes visible across multiple business areas, which strengthens my problem-solving and makes me a reliable reference for the teams I collaborate with. In my roles at Emporio Armani and Liu Jo, I have managed archives, designed window displays, coordinated showroom setups in Milan and abroad, and produced graphics and presentation materials that help drive seasonal campaigns. I love turning ideas into compelling visuals that resonate with shoppers and retailers alike.

Available to hire

Hi, I’m Veronica Mastrovito Rinaldelli, a proactive and creative fashion branding and visual merchandising specialist. I thrive in team environments and enjoy making complex processes visible across multiple business areas, which strengthens my problem-solving and makes me a reliable reference for the teams I collaborate with.

In my roles at Emporio Armani and Liu Jo, I have managed archives, designed window displays, coordinated showroom setups in Milan and abroad, and produced graphics and presentation materials that help drive seasonal campaigns. I love turning ideas into compelling visuals that resonate with shoppers and retailers alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Project Manager at Cooltura

May 14, 2025 - Present

couting and selecting digital creators and influencers aligned with brand identity and campaign goals - Developing and executing digital strategies to enhance brand awareness, engagement, and growth - Managing digital marketing projects from brief to delivery, ensuring alignment with timelines and objectives - Coordinating internal teams, clients, and external collaborators to ensure smooth project execution - Creating original content concepts and formats tailored for platforms such as Instagram, TikTok, and YouTube - Writing copy and storytelling adapted to different target audiences and channels - Designing basic visuals and multimedia content using tools like Canva, Adobe Creative Suite, and CapCut - Planning and scheduling content calendars based on trends, campaign goals, and audience insights - Monitoring social media trends and platform updates to inform strategic decisions - Analyzing campaign performance and providing insights to optimize future actions - Managing budgets, resources, and priorities across multiple digital projects - Organizing workflows and maintaining documentation using tools like Monday and Google Workspace - Adapting quickly to changing priorities and problem-solving in fast-paced environments

Archive Manager / Visual Merchandiser at Emporio Armani

January 1, 2021 - January 1, 2025

Managed archives and databases; prepared PowerPoint presentations; sent newsletters; supported scheduling and activity planning; designed graphic layouts for window displays, wall setups, and product presentations across shop-in-shop corners, department stores, multi-brand retailers and franchise locations; oversaw lighting materials and intranet/extranet platforms; coordinated showroom installations in Milan and abroad; organized photoshoots; and managed budgets for travel, events, and showroom setups.

Visual Merchandiser at Emporio Armani

January 1, 2021 - January 1, 2025

Managing archives and databases; preparing PowerPoint presentations; sending newsletters; supporting scheduling and activity planning; defining graphic layouts for window displays, wall setups, and product presentations across shop-in-shop corners, department stores, multi-brand retailers, and franchise locations; overseeing lightbox materials, intranet/extranet platforms, and the launch of a new mobile app; coordinating showroom installations in Milan and abroad; organizing photo shoots; and managing budgets for travel, events, and showroom setups.

Window Display Designer at Liu Jo

January 1, 2021 - January 1, 2021

Designed window display concepts; created graphic assets for window decals; supported in-store visual setups; prepared lookbooks and collection presentation materials.

Visual Merchandiser / Showroom Coordinator at Emporio Armani

January 1, 2021 - January 1, 2025

Managed archives and databases; prepared presentations; supported scheduling and activity planning; defined graphic layouts for window displays, wall setups, and product presentations across shop-in-shop corners, department stores, multi-brand retailers, and franchise locations; coordinated showroom installations in Milan and abroad; organized photoshoots; and assisted with budgets for travel, events, and showroom setups.

Visual Merchandiser at Q STORE

January 1, 2018 - December 31, 2020

Selecting the women’s collection; preparing seasonal sales reports; supporting advertising and visual merchandising activities; providing retail sales assistance for both men’s and women’s apparel.

Buyer Assistant at Max&Co

January 1, 2017 - January 1, 2018

Set up seasonal displays following visual guidelines; arranged weekly in-store displays per HQ directives; prepared monthly window displays; managed daily restocking activities.