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I'm Veronica Mastrovito Rinaldelli, a determined and persistent professional. My personal and professional experiences have helped me develop strong analytical abilities along with a creative mindset. I enjoy working in a team environment and gaining visibility over different business processes, as it allows me to strengthen my problem-solving skills and become a reliable point of reference for the teams I collaborate with. I love coordinating visual storytelling across fashion, retail, and brand experiences—designing window displays, organizing photo shoots, and managing budgets for travel and events. Based in Milan, I have led showroom installations in Milan and abroad and contributed to launches such as new mobile apps, always with attention to detail and a collaborative spirit.…I'm Veronica Mastrovito Rinaldelli, a determined and persistent professional. My personal and professional experiences have helped me develop strong analytical abilities along with a creative mindset. I enjoy working in a team environment and gaining visibility over different business processes, as it allows me to strengthen my problem-solving skills and become a reliable point of reference for the teams I collaborate with. I love coordinating visual storytelling across fashion, retail, and brand experiences—designing window displays, organizing photo shoots, and managing budgets for travel and events. Based in Milan, I have led showroom installations in Milan and abroad and contributed to launches such as new mobile apps, always with attention to detail and a collaborative spirit.

Veronica Mastrovito Rinaldelli

Merchandiser, Assistant Editor, Content Producer, +7

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I'm Veronica Mastrovito Rinaldelli, a determined and persistent professional. My personal and professional experiences have helped me develop strong analytical abilities along with a creative mindset. I enjoy working in a team environment and gaining visibility over different business processes, as it allows me to strengthen my problem-solving skills and become a reliable point of reference for the teams I collaborate with. I love coordinating visual storytelling across fashion, retail, and brand experiences—designing window displays, organizing photo shoots, and managing budgets for travel and events. Based in Milan, I have led showroom installations in Milan and abroad and contributed to launches such as new mobile apps, always with attention to detail and a collaborative spirit.…I'm Veronica Mastrovito Rinaldelli, a determined and persistent professional. My personal and professional experiences have helped me develop strong analytical abilities along with a creative mindset. I enjoy working in a team environment and gaining visibility over different business processes, as it allows me to strengthen my problem-solving skills and become a reliable point of reference for the teams I collaborate with. I love coordinating visual storytelling across fashion, retail, and brand experiences—designing window displays, organizing photo shoots, and managing budgets for travel and events. Based in Milan, I have led showroom installations in Milan and abroad and contributed to launches such as new mobile apps, always with attention to detail and a collaborative spirit.

Available to hire

I’m Veronica Mastrovito Rinaldelli, a determined and persistent professional. My personal and professional experiences have helped me develop strong analytical abilities along with a creative mindset. I enjoy working in a team environment and gaining visibility over different business processes, as it allows me to strengthen my problem-solving skills and become a reliable point of reference for the teams I collaborate with.

I love coordinating visual storytelling across fashion, retail, and brand experiences—designing window displays, organizing photo shoots, and managing budgets for travel and events. Based in Milan, I have led showroom installations in Milan and abroad and contributed to launches such as new mobile apps, always with attention to detail and a collaborative spirit.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Visual Merchandiser / Showroom Coordinator at Emporio Armani

January 1, 2021 - January 1, 2025

Managed archives and databases; prepared presentations; supported scheduling and activity planning; defined graphic layouts for window displays, wall setups, and product presentations across shop-in-shop corners, department stores, multi-brand retailers, and franchise locations; coordinated showroom installations in Milan and abroad; organized photoshoots; and assisted with budgets for travel, events, and showroom setups.

Window Display Designer at Liu Jo

January 1, 2021 - January 1, 2021

Designed window display concepts; created graphic assets for window decals; supported in-store visual setups; prepared lookbooks and collection presentation materials.

Buyer Assistant at Max&Co

January 1, 2017 - January 1, 2018

Set up seasonal displays following visual guidelines; arranged weekly in-store displays per HQ directives; prepared monthly window displays; managed daily restocking activities.

Project Manager at Cooltura

May 14, 2025 - Present

couting and selecting digital creators and influencers aligned with brand identity and campaign goals - Developing and executing digital strategies to enhance brand awareness, engagement, and growth - Managing digital marketing projects from brief to delivery, ensuring alignment with timelines and objectives - Coordinating internal teams, clients, and external collaborators to ensure smooth project execution - Creating original content concepts and formats tailored for platforms such as Instagram, TikTok, and YouTube - Writing copy and storytelling adapted to different target audiences and channels - Designing basic visuals and multimedia content using tools like Canva, Adobe Creative Suite, and CapCut - Planning and scheduling content calendars based on trends, campaign goals, and audience insights - Monitoring social media trends and platform updates to inform strategic decisions - Analyzing campaign performance and providing insights to optimize future actions - Managing budgets, resources, and priorities across multiple digital projects - Organizing workflows and maintaining documentation using tools like Monday and Google Workspace - Adapting quickly to changing priorities and problem-solving in fast-paced environments

Visual Merchandiser at Emporio Armani

January 1, 2021 - January 1, 2025

Managing archives and databases; preparing PowerPoint presentations; sending newsletters; supporting scheduling and activity planning; defining graphic layouts for window displays, wall setups, and product presentations across shop-in-shop corners, department stores, multi-brand retailers, and franchise locations; overseeing lightbox materials, intranet/extranet platforms, and the launch of a new mobile app; coordinating showroom installations in Milan and abroad; organizing photo shoots; and managing budgets for travel, events, and showroom setups.

Visual Merchandiser at Q STORE

January 1, 2018 - December 31, 2020

Selecting the women’s collection; preparing seasonal sales reports; supporting advertising and visual merchandising activities; providing retail sales assistance for both men’s and women’s apparel.