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Creative and results-driven marketing professional with experience developing integrated campaigns across social media, content marketing, influencer partnerships, email, e-commerce, and paid media. Proven track record of leading cross-functional initiatives that increase brand engagement, drive revenue, and strengthen customer loyalty for lifestyle and consumer brands.…

Vanessa Bruton

Social Media Manager, Content Producer, Digital Marketer, +2

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Creative and results-driven marketing professional with experience developing integrated campaigns across social media, content marketing, influencer partnerships, email, e-commerce, and paid media. Proven track record of leading cross-functional initiatives that increase brand engagement, drive revenue, and strengthen customer loyalty for lifestyle and consumer brands.…

Available to hire

Creative and results-driven marketing professional with experience developing integrated campaigns across social media, content marketing, influencer partnerships, email, e-commerce, and paid media. Proven track record of leading cross-functional initiatives that increase brand engagement, drive revenue, and strengthen customer loyalty for lifestyle and consumer brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Content Manager at Seven Consumer Brands (Brands Group)

January 1, 2026 - August 1, 2026

Led multichannel, full-funnel content strategy across a portfolio of consumer brands (Little Giraffe, BloomingBaby, Re-Play, Downtown Pet, PawZ, Chucklebox, Dammit Dolls). Supported channel mix optimization and campaign execution to increase brand engagement, strengthen customer loyalty, and drive revenue. Built branded content systems (static/video) and creative briefs for UGC and influencers, using data-driven insights to improve hooks and performance. Developed brand archetypes and maintained consistent positioning across consumer touchpoints while navigating regulated claims language and advertising listing risks.

Content Manager at Seven Consumer Brands (Brands Group)

June 1, 2024 - December 1, 2025

Managed content and marketing initiatives supporting a channel mix transformation from ~80% Amazon to 59.7% marketplace, 28.2% retail, and 12% DTC. Implemented retail marketing support to bolster sell-in and sell-through, leveraging branded and influencer social media campaigns. Improved ToF brand awareness via social-first strategy including influencer program growth, social commerce through TikTok Shop, and UGC integration. Improved DTC blended conversion rate by ~1.8% through features-to-benefits copy and BTF content (copy/images/video) plus SEO page-rank improvements and alignment across campaign messaging, landing pages, and PDP experiences.

Creative Manager at Upex i, Inc.

March 1, 2024 - June 1, 2024

Social Media Manager

August 1, 2023 - March 1, 2024

Managed social media and brand marketing to grow audience engagement through consistent content and community management. Developed cohesive visual identity and content strategy for brand growth (including Denean the Coffee Queen).

Digital Marketing Coordinator at Dimitra Designs

August 1, 2022 - February 1, 2023

Produced in-house photo and video content, overseeing creative direction, filming, editing, and asset delivery. Designed digital and print marketing materials to maintain consistent branding. Supported e-commerce by building/updating product pages, optimizing website content, and improving UX. Assisted with multi-brand retail digital marketing and e-commerce operations, including social media management and online shopping experience improvements across platforms.

Graphic Designer at University of South Carolina

January 1, 2021 - August 1, 2021

Created branded marketing materials supporting campus-wide initiatives and student engagement. Designed promotional graphics for Student Government Association campaigns and produced branded graphics and copy for Instagram and Facebook. Produced product photography and lifestyle content to strengthen brand storytelling.

Social Media Manager at Denean the Coffee Queen

August 1, 2020 - January 1, 2021

Managed social media and brand marketing, developing a cohesive visual identity and content strategy to grow brand awareness and audience engagement.