I'm Vesela Tomova, a digital marketing and e-commerce professional with a proven track record of growing online sales and streamlining operations. I transform ideas into automated, scalable campaigns that drive profitability and customer engagement. My strengths include social media strategy, cross-functional collaboration, and hands-on optimization—from SEO and content creation to CRM and analytics. I thrive in fast-paced environments and excel at turning data into actionable improvements.…

Vesela Tomova

I'm Vesela Tomova, a digital marketing and e-commerce professional with a proven track record of growing online sales and streamlining operations. I transform ideas into automated, scalable campaigns that drive profitability and customer engagement. My strengths include social media strategy, cross-functional collaboration, and hands-on optimization—from SEO and content creation to CRM and analytics. I thrive in fast-paced environments and excel at turning data into actionable improvements.…

Available to hire

I’m Vesela Tomova, a digital marketing and e-commerce professional with a proven track record of growing online sales and streamlining operations. I transform ideas into automated, scalable campaigns that drive profitability and customer engagement.

My strengths include social media strategy, cross-functional collaboration, and hands-on optimization—from SEO and content creation to CRM and analytics. I thrive in fast-paced environments and excel at turning data into actionable improvements.

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Work Experience

Ecommerce Manager at iVEntas Ltd
September 1, 2021 - May 1, 2025
In charge of averoom.bg online presence and sales, handling strategy, advertisements, social media accounts, and daily tasks to ensure the store's profitability. Key achievement: Increased sales by 87% from 2021 to 2022 and by 40.5% from 2022 to 2023. Automated several processes that were previously handled manually.
Senior Digital Marketing Specialist at Allianz Bulgaria
March 1, 2021 - September 1, 2021
Develop and execute digital marketing strategies aligned with overall marketing goals in collaboration with external advertising agencies. Create and manage engaging content across social media (LinkedIn, Facebook). Led internal communication projects with HR, enhancing employee engagement. Coordinated CSR initiatives, notably partnering with TimeHeroes.
Brand Manager at Maska Ltd.
April 1, 2019 - April 1, 2020
Led and managed brand communication strategies across multiple brands. Played a key role in the development of marketing initiatives that increased customer engagement.
Account Manager at Viva Vision Advertising Agency
August 1, 2018 - April 1, 2019
Managing campaigns and monitoring ongoing activities related to the client. Meeting with clients to discuss their advertising requirements. Participating in internal brainstorming and guiding discussions. Preparing presentations and presenting creative work to clients. Coordinating projects with subcontractors and ensuring deadlines are met. Maintaining client relationships. Handling budgets and administration tasks.
Junior Executive and General Manager at MetLife Bulgaria
March 1, 2015 - August 1, 2018
PR & Communication responsibilities included developing and executing internal and external communication plans to support MetLife’s business goals. Collaborated with the global team to create impactful communication programs, including internal materials and external PR campaigns. Managed digital marketing activities like SEO and newsletters, while coordinating with external designers. Additionally, supported the General Manager with daily administrative and operational tasks.
Brand Manager at Mobiltel
October 1, 2013 - September 1, 2014
Responsible for leading and managing communication of products and services under Mtel brand. Ensure that the communication follows brand vision and overall business objectives and strategies. Participated in developing a marketing plan and identifying specific marketing tactics to achieve company targets. Worked with product managers, market researchers, and related departments; monitored competitors; prepared presentations and reports. Collaborated with a creative agency from brief to deliverables.
Account Supervisor at Huts JWT Bulgaria
May 1, 2009 - October 1, 2013
Managing campaigns and monitoring ongoing activities related to the client. Meetings with clients to discuss their advertising requirements. Participating in internal brainstorming and guiding discussions. Preparing presentations and presenting creative work to clients. Coordinating projects with subcontractors and ensuring deadlines are met. Maintaining good client relationships. Handling budgets and administration tasks.
Account Executive at Euro RSCG Bulgaria
February 1, 2009 - May 1, 2009
Responsible for daily communication with clients. Participating in internal brainstorming, preparing presentations and presenting creative work to clients. Coordinating projects with subcontractors, and ensuring promised deadlines are met. Maintaining good client relationships. Handling budgets and administration tasks.
Account Executive at Ogilvy & Mather Bulgaria
February 1, 2008 - February 1, 2009
Responsible for daily communication with clients. Participating in internal brainstorming, preparing presentations and presenting creative work to clients. Coordinating projects with subcontractors, and ensuring promised deadlines are met. Maintaining good client relationships. Handling budgets and administration tasks.

Education

Bachelor's degree in Science of Culture at Sofia University St. Kliment Ohridski
January 11, 2030 - April 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services