Vahe Katrjyan

Develop high-fidelity CGI digital twins for global brands including Coca-Cola and Fanta. Create physically accurate 3D models using advanced PBR texturing, UV mapping, and V-Ray lighting workflows. Produce multi-angle, high-resolution marketing renders while maintaining strict brand accuracy in materials, lighting, geometry, and visual presentation. Optimize and prepare 3D assets for integration into AI-driven visualization pipelines and contribute to scalable digital asset libraries to reduce reliance on traditional product photography.

Modeled accurate 3D furniture and home products based on technical drawings and specifications. Applied realistic materials and textures for visual and brand consistency. Performed quality control checks for geometry accuracy, UV mapping, scale, and material correctness, and optimized assets for rendering efficiency and integration into Wayfair’s visualization pipeline.

Created detailed 3D models for interior and exterior architectural components and produced high-quality architectural renderings for marketing and presentations. Collaborated with engineers to improve modeling workflows and rendering efficiency, enhancing visualization quality through optimized lighting, materials, and rendering techniques.