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Hi, I’m Vaishnavi Dayal, a data-driven digital marketing professional based in Bangalore. I’ve built and optimized campaigns for SaaS, fintech, and consumer brands, translating data insights into measurable growth and ROI. I enjoy turning complex metrics into clear strategies, and I’m passionate about blending creative messaging with rigorous analytics to drive results. I also love learning new tools and techniquesnand applying them to scale campaigns, improve visibility, and reduce inefficiencies. My strength lies in balancing budget discipline with compelling value propositions and test-driven optimization to accelerate business outcomes.…Hi, I’m Vaishnavi Dayal, a data-driven digital marketing professional based in Bangalore. I’ve built and optimized campaigns for SaaS, fintech, and consumer brands, translating data insights into measurable growth and ROI. I enjoy turning complex metrics into clear strategies, and I’m passionate about blending creative messaging with rigorous analytics to drive results. I also love learning new tools and techniquesnand applying them to scale campaigns, improve visibility, and reduce inefficiencies. My strength lies in balancing budget discipline with compelling value propositions and test-driven optimization to accelerate business outcomes.

Vaishnavi Dayal

Digital Marketer, PPC Manager, Growth Marketer, +2

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Hi, I’m Vaishnavi Dayal, a data-driven digital marketing professional based in Bangalore. I’ve built and optimized campaigns for SaaS, fintech, and consumer brands, translating data insights into measurable growth and ROI. I enjoy turning complex metrics into clear strategies, and I’m passionate about blending creative messaging with rigorous analytics to drive results. I also love learning new tools and techniquesnand applying them to scale campaigns, improve visibility, and reduce inefficiencies. My strength lies in balancing budget discipline with compelling value propositions and test-driven optimization to accelerate business outcomes.…Hi, I’m Vaishnavi Dayal, a data-driven digital marketing professional based in Bangalore. I’ve built and optimized campaigns for SaaS, fintech, and consumer brands, translating data insights into measurable growth and ROI. I enjoy turning complex metrics into clear strategies, and I’m passionate about blending creative messaging with rigorous analytics to drive results. I also love learning new tools and techniquesnand applying them to scale campaigns, improve visibility, and reduce inefficiencies. My strength lies in balancing budget discipline with compelling value propositions and test-driven optimization to accelerate business outcomes.

Available to hire

Hi, I’m Vaishnavi Dayal, a data-driven digital marketing professional based in Bangalore. I’ve built and optimized campaigns for SaaS, fintech, and consumer brands, translating data insights into measurable growth and ROI. I enjoy turning complex metrics into clear strategies, and I’m passionate about blending creative messaging with rigorous analytics to drive results.

I also love learning new tools and techniquesnand applying them to scale campaigns, improve visibility, and reduce inefficiencies. My strength lies in balancing budget discipline with compelling value propositions and test-driven optimization to accelerate business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Advanced

Work Experience

Performance Marketing Analyst at White Path (Performance Marketing Agency)

April 1, 2023 - May 1, 2025

Optimized digital advertising campaigns using demand-management techniques, generating $500K in revenue. Collaborated with SaaS, B2C, and e-commerce companies to achieve ROI on marketing spends. Scaled conversions by 6x while reducing CAC by 75% for a fintech company backed by Y Combinator. Improved CTR through RCA and multiple A/B tests on ads, creatives, and audiences. Extensively used SQL to identify patterns and trends on Amazon listings for a coffee brand, improving visibility for low-performing products by 30%. Developed Power Query ETL pipelines based on business and functional requirements, reducing manual work by 50%.

Intern, Product Marketing Team at Mesh.ai (Social Performance Management Platform)

August 1, 2022 - November 1, 2022

Increased LinkedIn followers from 1,000 to 40,000 using content strategies targeted for C-Suite HRs. Worked directly under the product manager to improve product visibility and market reach.

Intern, Product Marketing Team at AIESEC (Global NPO)

February 1, 2021 - July 1, 2021

Involved in the Customer Experience journey from consideration to post-experience. Contacted leads generated from the AIESEC CRM (EXPA), pitched exchange programs (EP), and engaged with potential participants.