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Hi, I'm Vaishnavi. A storyteller, art director, and certified overthinker of the good kind. My work sits at the intersection of design, culture, and emotion, creating experiences that make people stop, smile, and feel. Blending art direction, visual storytelling, strategy, and immersive design, I bring ideas to life across digital touchpoints, physical spaces, and everything in between. My ideas are like my brownies.. bold, layered, and a little indulgent…Hi, I'm Vaishnavi. A storyteller, art director, and certified overthinker of the good kind. My work sits at the intersection of design, culture, and emotion, creating experiences that make people stop, smile, and feel. Blending art direction, visual storytelling, strategy, and immersive design, I bring ideas to life across digital touchpoints, physical spaces, and everything in between. My ideas are like my brownies.. bold, layered, and a little indulgent

Vaishnavi Kapur

Art Director, Creative Director, Brand Strategist, +7

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Hi, I'm Vaishnavi. A storyteller, art director, and certified overthinker of the good kind. My work sits at the intersection of design, culture, and emotion, creating experiences that make people stop, smile, and feel. Blending art direction, visual storytelling, strategy, and immersive design, I bring ideas to life across digital touchpoints, physical spaces, and everything in between. My ideas are like my brownies.. bold, layered, and a little indulgent…Hi, I'm Vaishnavi. A storyteller, art director, and certified overthinker of the good kind. My work sits at the intersection of design, culture, and emotion, creating experiences that make people stop, smile, and feel. Blending art direction, visual storytelling, strategy, and immersive design, I bring ideas to life across digital touchpoints, physical spaces, and everything in between. My ideas are like my brownies.. bold, layered, and a little indulgent

Available to hire

Hi, I’m Vaishnavi. A storyteller, art director, and certified overthinker of the good kind. My work sits at the intersection of design, culture, and emotion, creating experiences that make people stop, smile, and feel. Blending art direction, visual storytelling, strategy, and immersive design, I bring ideas to life across digital touchpoints, physical spaces, and everything in between. My ideas are like my brownies… bold, layered, and a little indulgent

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Marketing & Branding Lead at ChefAtl

September 1, 2025 - March 1, 2026

Grew ChefATL’s social media reach by 482.9%, increased followers by 23.8%, and generated 1,700+ interactions. Produced high-performing social content for Episodes 5–7, supporting award-winning series including Silver Telly-winning Episode 102: Global Soul and Southeast Emmy-winning Best Lifestyle Series. Designed branding and marketing materials to maintain a cohesive visual identity. Art directed Episode 8, overseeing visual style, set design, and creative execution. Contributed to Episode 8 script development in collaboration with the creative team.

Head of Experience Design & Brand Strategist at Deloitte (U.S. Federal Agency - Real ID Branding Initiative)

March 1, 2025 - May 1, 2025

Led Experience Design for a Deloitte x SCADpro project, creating audience-centered experiences for a major U.S. Federal Agency. Shaped Real ID compliance strategy through behavioral and technology-driven solutions. Directed multi-channel experience touchpoints and content execution. (Details under NDA).

Intern - Content Production, Strategy & Design at Xebec Communications

January 1, 2023 - August 1, 2024

Shot high-quality video footage and edited it into engaging reels and social media posts. Designed graphics and motion media to enhance the visual appeal of digital content. Created assets for both social media platforms and print media. Collaborated on projects for multiple brands across diverse industries.

Producer & Creative Director at In Her Element - Ralph Lauren Beauty & La Sentuaire - Givenchy

June 1, 2025 - August 1, 2025

Co-developed a luxury brand extension concept film with strategy teams and translated insights into cinematic campaign concepts. Produced, directed, and edited high-concept promotional films end-to-end. Led visual direction across shot design, styling, performance, and post-production storytelling. Designed immersive soundscapes using experimental field recordings and ambient urban audio. Delivered premium, festival-ready output through agile, resourceful production methods.

Creative Lead - Marketing, Social Media & Experience Design at MIT ADT University & PERSONAfest 2023

April 1, 2022 - November 1, 2023

Led cross-functional creative teams of 15+ designers, photographers, and marketers across university and national festival platforms. Directed end-to-end visual identity systems, integrated campaigns, event branding, and print collateral. Managed and produced official university social media content through strategic storytelling and design. Spearheaded KAARI, the university’s annual exhibition featuring 150+ student creators. Drove record-breaking student participation and nationwide engagement at PERSONAfest’23.