Valentino Zavatto

Created and coordinated content for the brand's digital communications strategy on PUMA.com Argentina. Produced performance reports for the team and management: site metrics, top PLPs/PDPs, and landing pages. Collaborated on SEO, CRM, and email marketing strategies with the Performance team, including content calendar planning. Managed campaigns, promotions, and product categorization. Worked with the eCommerce Planning team to keep the site's product assortment and inventory updated. Led conversion rate optimization on Puma.com using agile UX methodologies. Analyzed and tracked demand metrics and user shopping behavior.

Created and coordinated content for the brand's digital communications strategy on PUMA.com Argentina. Produced performance reports for the team and management: site metrics, top PLPs/PDPs, and landing pages. Collaborated on SEO, CRM, and email marketing strategy with the Performance team, including content calendar planning. Managed campaigns, promotions, and product categorization. Worked alongside the eCommerce Planning team to keep the site's product assortment and inventory updated. Led conversion rate optimization on PUMA.com using agile UX methodologies. Analyzed and tracked demand metrics and user shopping behavior.

Content creation, planning, and coordination of the brand's communications strategy for PUMA Group. Prepared reports for the team and management covering metrics and performance of website content, KPIs, and landing pages. Collaborated with the E-Commerce Planning team to keep product assortment and inventory updated. Supported SEO, CRM, calendar planning, and email marketing content. Built and maintained campaigns and promotions, and contributed to product categorization. Supported conversion rate optimization on Puma.com using agile UX methodologies.