I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.

Valentina Martínez Vivas

I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.

Available to hire

I’m a designer from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Marketing Principles Professor at Andrés Bello Catholic University (UCAB) – School of Business Administration and Accounting
March 1, 2025 - Present
Design and deliver classes on marketing strategies for undergraduate students; develop and deliver course content on innovation, creativity, and market analysis; formulate and evaluate team marketing plans; assess exams and practical projects where students apply key concepts to real brands.
Communications Manager at Andrés Bello Catholic University – School of Business Administration and Accounting
January 31, 2024 - Present
Develop internal and external communications strategies to strengthen the school’s identity and engagement with students, faculty, and alumni. Design and manage content and campaigns for social media, newsletters, and the School’s website. Support coordination of academic and community outreach events. Monitor and analyze communication metrics; collaborate with other departments to ensure proper dissemination of information. Address inquiries from students and alumni and manage the institutional website content and mass emails.
Operations and Marketing Administrative Analyst at Churro Manía
January 31, 2024 - September 16, 2025
Implement, monitor, and control marketing activities across 44 stores; analyze sales and purchase data to identify consumption trends and optimize product offerings; track performance of marketing campaigns and social media ads; manage internal communication with franchises; conduct data analysis to identify opportunities; analyze monthly and weekly KPIs; set KPI targets; stay updated on market and industry trends; design and present monthly strategic reports with insights for decision-making; monitor delivery platforms to improve efficiency and sales; optimize data analysis tools to enhance team productivity.
Tax Assistant II at PwC
September 1, 2022 - September 16, 2025
Prepare and review tax filings to ensure compliance; conduct tax analyses and calculations for clients; maintain updated client tax records and documentation; research tax legislation to ensure client compliance; collaborate with team members on report preparation.
Pastry Chef at Dulce Tentación (own enterprise)
December 31, 2021 - September 15, 2025
Prepare assorted desserts for events; manage financial administration, including invoicing and supplier payments; handle social media management, content creation, and audience engagement; develop brand identity; maintain updated ingredient inventory; innovate new recipes and pastry techniques; manage order logistics and client deliveries.

Education

Master’s in Digital Marketing at EUDE European Business School
March 1, 2025 - September 16, 2025
Specialization in Advertising at Andrés Bello Catholic University
March 1, 2024 - September 16, 2025
Bachelor’s in Business Administration at Andrés Bello Catholic University
September 1, 2019 - January 1, 2024
Pastry Master’s Program at Mariano Moreno Culinary Institute
January 1, 2017 - January 1, 2018
Professional Chef Diploma at Professional Gourmet Academy
January 1, 2015 - January 1, 2016

Qualifications

EF SET English Certificate
January 11, 2030 - September 16, 2025
Problem Solving with Excel (Coursera)
January 11, 2030 - September 16, 2025
Digital Marketing Fundamentals (LinkedIn Learning)
November 30, 0002 - September 16, 2025
Magis Scholarship
July 1, 2023 - September 16, 2025
Academic Excellence Award
July 1, 2023 - September 16, 2025

Industry Experience

Education, Professional Services, Media & Entertainment, Retail, Travel & Hospitality, Healthcare, Software & Internet, Other