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I am a results-oriented Digital Marketing Specialist with over 5 years of experience in driving branwth through d grointegrated digital strategies. I specialize in bridging the gap between data-driven insights and creative storytelling to build high-engagement online communities. I have a proven track record of managing end-to-end digital marketing projects for international brands: from Social Media strategy to the localization of global assets for regional markets. I am proficient in integrated ecosystems and creative tools (Canva/Photoshop), optimizing lead generation and ROI. An autonomous professional blending strategic vision with technical execution.…I am a results-oriented Digital Marketing Specialist with over 5 years of experience in driving branwth through d grointegrated digital strategies. I specialize in bridging the gap between data-driven insights and creative storytelling to build high-engagement online communities. I have a proven track record of managing end-to-end digital marketing projects for international brands: from Social Media strategy to the localization of global assets for regional markets. I am proficient in integrated ecosystems and creative tools (Canva/Photoshop), optimizing lead generation and ROI. An autonomous professional blending strategic vision with technical execution.

Valentina Longhi

Digital Marketer, Marketing Strategist, Content Creator, +7

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I am a results-oriented Digital Marketing Specialist with over 5 years of experience in driving branwth through d grointegrated digital strategies. I specialize in bridging the gap between data-driven insights and creative storytelling to build high-engagement online communities. I have a proven track record of managing end-to-end digital marketing projects for international brands: from Social Media strategy to the localization of global assets for regional markets. I am proficient in integrated ecosystems and creative tools (Canva/Photoshop), optimizing lead generation and ROI. An autonomous professional blending strategic vision with technical execution.…I am a results-oriented Digital Marketing Specialist with over 5 years of experience in driving branwth through d grointegrated digital strategies. I specialize in bridging the gap between data-driven insights and creative storytelling to build high-engagement online communities. I have a proven track record of managing end-to-end digital marketing projects for international brands: from Social Media strategy to the localization of global assets for regional markets. I am proficient in integrated ecosystems and creative tools (Canva/Photoshop), optimizing lead generation and ROI. An autonomous professional blending strategic vision with technical execution.

Available to hire

I am a results-oriented Digital Marketing Specialist with over 5 years of experience in driving branwth through d grointegrated digital strategies. I specialize in bridging the gap between data-driven insights and creative storytelling to build high-engagement online communities.

I have a proven track record of managing end-to-end digital marketing projects for international brands: from Social Media strategy to the localization of global assets for regional markets. I am proficient in integrated ecosystems and creative tools (Canva/Photoshop), optimizing lead generation and ROI. An autonomous professional blending strategic vision with technical execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

French

Advanced

German

Beginner

Work Experience

Commercial & Marketing Lead at AAT – Advanced Aalytical Technologies

March 1, 2025 - Present

Defined and executed B2B marketing strategies, brand positioning, and digital communication across website and social media channels. Oversaw translation workflows and localization of content for multilingual communication, supporting international client engagement and documentation accuracy. Built and managed relationships with new and existing clients in the pharmaceutical, nutraceutical, food and cosmetic industries. Bridged scientific know-how and business strategy by collaborating closely with the R&D team to develop market-driven solutions. Supported administrative operations, including purchasing, inventory management, and coordination of internal processes.

Digital Marketing Specialist at Johnson & Johnson - LifeScan

June 1, 2017 - August 1, 2019

Led the rollout of the consumer website across 39 countries, coordinating with external marketing agencies and internal IT teams to ensure localization and compliance with regional regulations. Analyzed KPIs to monitor and optimize websites and email campaign performance, resulting in improved engagement metrics. Designed and implemented automated email marketing campaigns using Salesforce Marketing Cloud. Managed coordination and briefing of external agencies for packaging materials and product content updates, including artwork review, layout validation and multilingual adaptation. Prepared and coordinated website content, artwork files, and marketing materials for submission to the Regulatory Affairs team, ensuring alignment with internal standards and readiness for stakeholder approval across legal, quality and compliance functions.

E-Commerce Specialist at Loolaba Sport Shop

January 1, 2017 - May 1, 2017

Managed and optimized e-commerce content, including product uploads, descriptions, and imagery, to enhance the online shopping experience and drive conversions. Developed and streamlined inventory management processes for both physical and online stock, improving operational efficiency. Defined and executed the company’s social media strategy, creating engaging content and events across Facebook, Instagram, and TikTok to boost brand awareness and customer engagement.

Digital Marketing Intern at TRAFFIC Digital Agency

October 1, 2015 - December 1, 2016

Designed and executed local SEO strategies and optimized NAP citations, significantly improving SERP rankings for major US clients. Optimized the lead generation process, increasing prospect conversion rates by 30%, and built highly targeted prospect lists that enhanced sales efficiency. Contributed to the development and implementation of the agency’s first CRM system, enhancing data management and streamlining customer interactions. Boosted customer acquisition by creating and managing targeted email marketing campaigns, increasing engagement and conversion rates.

Trade Assistant at Italian Chamber of Commerce in Australia

June 1, 2014 - December 1, 2014

Conducted market research and provided strategic marketing and sales support for companies entering the Australian market. Managed agenda planning and logistics for business delegations and buying trips between Italy and Australia. Assisted in organizing high-profile events, including gala dinners, trade shows, and networking meetings.

Freelance Digital Marketing Consultant at Self-employed

September 1, 2019 - Present

Managed CRM, e-commerce, and content strategy projects for diverse clients as a freelance digital marketing consultant during a career break. Demonstrated strong time management, multitasking, and problem-solving while adapting to new environments and enhancing language skills. Built experience in CRM, e-commerce, and content strategy, delivering successful campaigns and digital assets for healthcare and consumer-focused projects.