Valentina Longhi

Defined and executed B2B marketing strategies, brand positioning, and digital communication across website and social media channels. Oversaw translation workflows and localization of content for multilingual communication, supporting international client engagement and documentation accuracy. Built and managed relationships with new and existing clients in the pharmaceutical, nutraceutical, food and cosmetic industries. Bridged scientific know-how and business strategy by collaborating closely with the R&D team to develop market-driven solutions. Supported administrative operations, including purchasing, inventory management, and coordination of internal processes.

Managed CRM, e-commerce, and content strategy projects for diverse clients as a freelance digital marketing consultant during a career break. Demonstrated strong time management, multitasking, and problem-solving while adapting to new environments and enhancing language skills. Built experience in CRM, e-commerce, and content strategy, delivering successful campaigns and digital assets for healthcare and consumer-focused projects.

Led the rollout of the consumer website across 39 countries, coordinating with external marketing agencies and internal IT teams to ensure localization and compliance with regional regulations. Analyzed KPIs to monitor and optimize websites and email campaign performance, resulting in improved engagement metrics. Designed and implemented automated email marketing campaigns using Salesforce Marketing Cloud. Managed coordination and briefing of external agencies for packaging materials and product content updates, including artwork review, layout validation and multilingual adaptation. Prepared and coordinated website content, artwork files, and marketing materials for submission to the Regulatory Affairs team, ensuring alignment with internal standards and readiness for stakeholder approval across legal, quality and compliance functions.