Available to hire
I’m a results-driven digital marketing consultant and copywriter with 13 years of experience across agency and client-consulting environments. I love turning business goals into clear digital strategies—then optimising campaigns to drive measurable outcomes like bookings, sales, and stronger brand presence.
From managing paid media across Meta and LinkedIn to running reporting, insights, content planning, and newsletter management, I bring a practical, relationship-led approach. I’ve also led teams and overseen budgets and operations, ensuring work runs smoothly from strategy through execution and that clients consistently feel supported and informed.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Independent Marketing Consultant at Freelance / Consulting (multi-agency support)
September 1, 2025 - PresentProvided strategic digital marketing and communications consulting for multiple agencies, including campaign planning, digital strategy, and paid media execution across LinkedIn and Meta. Also supported client/account management for clients including Barrk Marketing, Root 360, and Isalia communications.
Client Relationship Management / Account Management at Adhesion
September 1, 2022 - April 1, 2025Served as primary client contact, building and maintaining relationships and ensuring satisfaction. Coordinated end-to-end project execution including resource allocation, timeline management, and cross-functional collaboration. Compiled monthly invoice retainers and ad-hoc costings while working towards monthly business goals and financial tracking.
Business Unit Director at Valentine Turn(er) Account Manager (agency leadership)
September 1, 2022 - April 1, 2025Managed a team of 10 professionals and directed day-to-day agency operations to ensure efficient project delivery. Oversaw budget and cost management for clients, including financial tracking and profit optimisation. Led digital strategy and campaign oversight for hospitality and other sectors, supporting major hotel group accounts and additional business clients.
Account Management / Digital & Content Roles at Superseed Studio
May 1, 2019 - August 1, 2022Contributed across strategic planning, budget management, copywriting, project management, social media management, and paid media management (Meta and LinkedIn). Supported content development and campaign execution as part of broader marketing delivery.
Digital Marketing Consultant at Beck Family marketing (Steenberg)
January 1, 2019 - PresentAdvised on and optimised paid advertising campaigns on Meta to support targeted objectives such as restaurant bookings and spa visits. Produced monthly performance reporting with insights and actionable recommendations. Managed social media scheduling and content planning across channels and supported newsletter management (4 x monthly newsletters).
Digital Consultant / Digital Marketing Support at Root 360 Agency
January 1, 2018 - January 1, 2019Created and managed digital content, compiled monthly reports, and oversaw paid media and community strategy implementation. Supported clients including Leeu Estates, Tuk Tuk Breweries, Linthwaite House UK, Marigold Indian restaurant Franschhoek, and Graham Beck.
Social Media Development / Copywriting at Platinum Seed Digital Agency
January 1, 2014 - January 1, 2018Developed content calendars, coordinated photo shoots, managed online engagement, and supported influencer strategies. Wrote copy for social media calendars and paid media campaigns for clients including Mount Vernon Wines, Aperol, Glenfiddich Whisky, Cointreau, First Watch Whisky, President Hotel, and Rhino Tears wines.
Brand Strategy Support / Communications Assistant at Woolworths
April 1, 2012 - June 1, 2012Supported marketing and promotional activities as part of retail communications delivery.
Content Development / Project Management at Chenshia Jewels
April 1, 2012 - June 1, 2012Assisted with brand strategy implementation in the beauty and make-up team. Supported communication and promotional planning and helped drive in-store and online marketing campaigns.
Content Development / Copywriting at Chenshia Jewels
January 1, 2012 - January 1, 2013Produced copy and supported marketing activities aligned to brand objectives, contributing to promotional campaign execution.
Education
Postgraduate Diploma in Copywriting at Red & Yellow School of Advertising
January 1, 2024 - December 1, 2025Bachelor of Arts (Visual Arts and English Language) at University of Cape Town
January 1, 2006 - January 1, 2008Matric with Merit at Herschel Girls High School
January 1, 2000 - January 1, 2004Qualifications
Postgraduate Diploma in Copywriting (Red & Yellow School of Advertising)
January 1, 2024 - September 16, 2026Industry Experience
Media & Entertainment, Education, Retail, Professional Services, Travel & Hospitality, Consumer Goods, Financial Services, Agriculture & Mining
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer today.