I'm a creative director and founder with over five years of experience shaping digital strategies, storytelling, and community building for social media content. I specialize in creating agile native content (video, reels, UGC, copywriting, and scripts) and in analyzing metrics to optimize strategies. I collaborate with influencers, photographers, and external production teams to launch and grow brands across markets. I'm drawn to travel, wellness, and fitness as part of my mental and creative balance. I speak Italian and Spanish natively, and English fluently, and I enjoy building brand experiences in Italy, Madrid, and beyond.

I'm a creative director and founder with over five years of experience shaping digital strategies, storytelling, and community building for social media content. I specialize in creating agile native content (video, reels, UGC, copywriting, and scripts) and in analyzing metrics to optimize strategies. I collaborate with influencers, photographers, and external production teams to launch and grow brands across markets. I'm drawn to travel, wellness, and fitness as part of my mental and creative balance. I speak Italian and Spanish natively, and English fluently, and I enjoy building brand experiences in Italy, Madrid, and beyond.

Available to hire

I’m a creative director and founder with over five years of experience shaping digital strategies, storytelling, and community building for social media content. I specialize in creating agile native content (video, reels, UGC, copywriting, and scripts) and in analyzing metrics to optimize strategies. I collaborate with influencers, photographers, and external production teams to launch and grow brands across markets.

I’m drawn to travel, wellness, and fitness as part of my mental and creative balance. I speak Italian and Spanish natively, and English fluently, and I enjoy building brand experiences in Italy, Madrid, and beyond.

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Language

Italian
Fluent
Spanish; Castilian
Fluent
English
Fluent

Work Experience

Creative Director & Founder at Girlie Gal
January 1, 2024 - November 7, 2025
Founded and leads the brand; develops content calendars aligned with brand objectives; produced native content (video, reels, UGC, copywriting, scripts); manages community engagement; analyzes metrics; coordinates with influencers and external production teams.
Social Media Manager / Content Creator at Freelance
January 1, 2020 - November 7, 2025
Developed and planned content calendars aligned with brand objectives; produced native content (video, reels, UGC, copywriting, and scripts); managed community engagement and listening; analyzed metrics to optimize strategies; coordinated with influencers, photographers, and external production teams.
Store Manager at Rituals Cosmetics
December 31, 2020 - December 31, 2020
Oversaw store operations and achievement of commercial goals; coordinated, managed, and trained the team; delivered customer service and created brand experiences aligned with company values.
Social Media Manager at Freelance
January 1, 2020 - November 7, 2025
Developed and planned content calendars aligned with brand objectives; produced native content (video, reels, UGC, copywriting, and scripts); managed community with active engagement and listening; analyzed metrics to optimize strategies; coordinated with influencers, photographers, and external production teams.
Social Media & Community Manager | Content Creator at Freelance
January 1, 2020 - November 7, 2025
Created agile native content (video, reels, UGC, copywriting, scripts). Managed community engagement and growth. Analyzed metrics to optimize strategies. Coordinated with influencers, photographers, and external production teams.
Store Manager at Rituals Cosmetics
January 1, 2020 - January 1, 2020
Oversaw store operations and achieved commercial goals. Coordinated, managed, and trained the team. Delivered customer service and created brand experiences aligned with company values.

Education

Specialization in Digital Marketing at Start 2 Impact
January 11, 2030 - November 7, 2025
Fashion Design at IED Turin
January 11, 2030 - November 7, 2025
High School Diploma in Linguistics & Commercial at Liceo Linguistico e Commerciale
January 11, 2030 - November 7, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services
    paper SOCIAL MEDIA CREATIVE
    I’m Valeria Pagano, Creative Director and Content Creator with over 5 years of experience in social media, storytelling, and brand building. I specialize in designing impactful content, developing brand narratives, and creating engaging experiences that connect with audiences. My work spans native social media content, influencer collaborations, and creative campaigns for lifestyle and fashion brands.