Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Valeria Quiroga, a senior design strategist and DesignOps specialist with 25 years of experience shaping UX/UI, brand identity, behavioral design, and scalable design systems. I help organizations align strategy with execution, build robust design capabilities, and drive data-informed digital experiences. In parallel, I blend strategic design consulting with data-driven digital marketing and social media strategy to amplify impact.…Hi, I’m Valeria Quiroga, a senior design strategist and DesignOps specialist with 25 years of experience shaping UX/UI, brand identity, behavioral design, and scalable design systems. I help organizations align strategy with execution, build robust design capabilities, and drive data-informed digital experiences. In parallel, I blend strategic design consulting with data-driven digital marketing and social media strategy to amplify impact.

Valeria Quiroga

Designer, Product Designer, UX Designer, +4





Hi, I’m Valeria Quiroga, a senior design strategist and DesignOps specialist with 25 years of experience shaping UX/UI, brand identity, behavioral design, and scalable design systems. I help organizations align strategy with execution, build robust design capabilities, and drive data-informed digital experiences. In parallel, I blend strategic design consulting with data-driven digital marketing and social media strategy to amplify impact.…Hi, I’m Valeria Quiroga, a senior design strategist and DesignOps specialist with 25 years of experience shaping UX/UI, brand identity, behavioral design, and scalable design systems. I help organizations align strategy with execution, build robust design capabilities, and drive data-informed digital experiences. In parallel, I blend strategic design consulting with data-driven digital marketing and social media strategy to amplify impact.

Available to hire

Hi, I’m Valeria Quiroga, a senior design strategist and DesignOps specialist with 25 years of experience shaping UX/UI, brand identity, behavioral design, and scalable design systems.

I help organizations align strategy with execution, build robust design capabilities, and drive data-informed digital experiences. In parallel, I blend strategic design consulting with data-driven digital marketing and social media strategy to amplify impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Advanced

Spanish; Castilian

Fluent

Work Experience

Independent Creative Consultant at Self-Employed / Independent Consultant

January 1, 2025 - Present

Advising SMEs and growing businesses on digital transformation, product strategy, and ROI-driven brand positioning. Conducting UX/UI audits and integrating AI-assisted workflows to enhance digital performance and operational efficiency.

Creative Design Lead at ExxonMobil

January 1, 2019 - January 1, 2025

Delivered scalable digital solutions impacting 60,000+ users across 7 global business units, aligning with enterprise-wide design standards. Led end-to-end product lifecycle, aligning C-level stakeholders, PMs, architects, engineering teams, and external vendors. Founded and scaled BA Design Studio to optimize global resource allocation and reduce agency dependency; grew the Buenos Aires Design Community from 15 to 300+ members, embedding mentorship and scalable design culture. Designed and launched 'Design Sagas'—a behavioral science-based gamified learning framework. Directed creative strategy for high-visibility corporate engagement initiatives (3,000+ attendees).

Senior UI/UX Web & Graphic Designer at DL Consultores

January 1, 2017 - January 1, 2019

Led end-to-end UX/UI projects for automotive and financial clients (Renault, BBVA, Acindar) as the sole designer within the consultancy. Collaborated directly with PMs and engineering teams, conducting stakeholder interviews and on-site client discovery sessions to translate business needs into scalable digital solutions.

Head of Digital Art at Editorial Atlántida

January 1, 2004 - January 1, 2019

Contributed to the digital transformation across 25+ high-traffic media platforms, managing cross-functional teams (design, content, IT, etc). Directed multi-channel campaigns, branded interactive experiences, video and visual production, ensuring cohesive digital brand ecosystems.

Creative Lead (Consultant) at Sira Música

January 1, 2003 - January 1, 2019

Directed end-to-end visual identity and experiential design for international music tours including Luna Park; spanning stage environments, merchandising systems, digital platforms, and promotional assets.

Independent Creative Consultant

January 1, 2025 - Present

Leading digital transformation strategy for SMEs, from UX/UI audits and brand identity to social media strategy and performance analytics. Developing and executing organic content strategies with 5,000+ organic views per reel and above-average engagement within 30 days. Integrating AI-assisted workflows to improve digital performance and operational efficiency.

Creative Lead at Sira Músi’ua

January 1, 2003 - January 1, 2019

Directed end-to-end visual identity and experiential design for internationally touring shows across 4 continents, including arena and stadium productions, spanning stage environments, merchandising, digital platforms, and promotional assets.