Led development of visual storytelling across campaigns, photo shoots, product launches, branding, packaging concepts, social media, and experiential activations for a botanical jewelry and wearable art brand. Directed end-to-end creative for seasonal collections including mood boards, styling, photography, set design, casting, and launch execution. Built and evolved brand identity across e-commerce, packaging, social media, events, and marketing collateral. Planned and executed experiential workshops and community activation initiatives integrating brand storytelling, customer engagement, and product education. Collaborated with photographers, models, creatives, and local businesses to execute campaign assets and partnerships. Managed simultaneous creative projects while maintaining a consistent aesthetic direction and fast production timelines.