Multidisciplinary Visual Designer • Game Art, UI/UX & Creative Direction
Experience Level
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Work Experience
Education
Qualifications
Industry Experience
Selected branding, packaging, and illustration work from agency and
client projects. Includes mockups, packaging design, exhibition visuals,
and promotional campaigns where I held creative direction end-to-end.
- UX flow and wireframes
- Interactive prototypes for user testing
- Visual UI design and component library
- Engineering handoff with developer-ready specs
- In-engine validation to ensure accurate implementation
UI design for mobile games — from UX flows and interactive prototypes
through to polished UI assets and implementation-ready specs.
Process
A selection of character concepts, promotional assets, and icon sets
designed for a live mobile game. Work focused on a recognisable,
production-ready style that scales across marketing, in-game art,
and store visuals.
Skills used: concept art, character design, icon design,
promotional key art, paintover and 3D-assisted ideation
(Blender / ZBrush) for stronger form and lighting.
- Theme exploration and key art
- UI components and screen layouts in Figma
- Implementation specs and asset handoff
- In-engine validation in Unity (Shader Graph, 2D lights, VFX)
- Iterated on player feedback after release
End-to-end delivery of a seasonal feature reskin: concept, key art, UX flow,
UI assets, and implementation specs. Owned the work from kickoff to live,
collaborating daily with Product, UX, and Engineering.
Highlights
- Defined the new art style guide and visual benchmarks
- Directed key art, character, and icon work across in-house and outsourced teams
- Partnered with UX, Product Owners, and Producers on scope and rollout
- Set review cadence and acceptance criteria to keep quality high at speed
- Cohesive visual language across all surfaces
- Faster onboarding for new artists and outsource partners
- Reference framework adopted by neighbouring titles
Led the end-to-end visual rebrand of a live mobile title at Product Madness —
from new art direction and key art through to UI screens and rollout specs.
The rebrand became the internal reference for all future art initiatives
and screen refreshes across the title.
My role
Outcome
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