Multidisciplinary Visual Designer • Game Art, UI/UX & Creative Direction

Valeriia Ovcharenko

Multidisciplinary Visual Designer • Game Art, UI/UX & Creative Direction

Available to hire

Multidisciplinary Visual Designer • Game Art, UI/UX & Creative Direction

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Fluent
Ukrainian
Fluent
Russian
Fluent

Work Experience

Art Manager | Senior Artist at Product Madness
August 1, 2021 - Present
Defined VFX/visual benchmarks and directed the artistic vision for multiple game projects. Led end-to-end feature deliveries including mission redesigns and seasonal reskins; collaborated with Art Leads, UX, and Product Ops; delivered a rebrand that became the reference for future art initiatives and screen refreshes. Partnered daily with Producers, UX, and Product Owners to scope, schedule, and ship complex cross-functional features. Managed art pipelines and provided feedback to in-house and outsourced teams, ensuring visual consistency. Delivered concepts, 2D assets, and UI elements aligned with game design. Scaled the art team from 2 to 9 (Tech Art, Animation, Graphic Design, Illustration); hired, onboarded, mentored, and established review cadence. Built in-engine prototyping workflows in Unity with basic Shader Graph, VFX, 2D lights, and profiling to validate art direction.
Senior 2D Artist at Playtika
January 1, 2019 - August 1, 2021
Designed intuitive user interfaces for mobile games; produced illustrations and visual assets for promotional and in-house campaigns; developed interactive prototypes for user testing. Collaborated with developers to implement designs, presented new visual directions for the company website, and created mockups, illustrations, branding, packaging visuals, and campaigns. Led art direction for product exhibitions and managed the company portfolio, including product photography and social media visuals.
Graphic Designer, Illustrator at Agilie
December 1, 2017 - December 26, 2018
Designed UI assets and visuals for mobile apps; contributed to branding and illustration; supported design systems and seasonal campaigns.
Graphic Designer, Illustrator at Coover Box
October 1, 2013 - Present
Creative direction for branding and packaging visuals; concept art, promotional visuals; portfolio management.

Education

Bachelor at Dnipropetrovs'kij Nacional'nij Universitet
September 1, 2011 - May 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet
    paper Branding & Packaging — Selected Client Work

    Selected branding, packaging, and illustration work from agency and
    client projects. Includes mockups, packaging design, exhibition visuals,
    and promotional campaigns where I held creative direction end-to-end.

    paper Mobile Game UI System

    UI design for mobile games — from UX flows and interactive prototypes
    through to polished UI assets and implementation-ready specs.

    Process

    • UX flow and wireframes
    • Interactive prototypes for user testing
    • Visual UI design and component library
    • Engineering handoff with developer-ready specs
    • In-engine validation to ensure accurate implementation
    paper Character Concepts & Icon Set

    A selection of character concepts, promotional assets, and icon sets
    designed for a live mobile game. Work focused on a recognisable,
    production-ready style that scales across marketing, in-game art,
    and store visuals.

    Skills used: concept art, character design, icon design,
    promotional key art, paintover and 3D-assisted ideation
    (Blender / ZBrush) for stronger form and lighting.

    paper Seasonal Mission Redesign — Concept to Live

    End-to-end delivery of a seasonal feature reskin: concept, key art, UX flow,
    UI assets, and implementation specs. Owned the work from kickoff to live,
    collaborating daily with Product, UX, and Engineering.

    Highlights

    • Theme exploration and key art
    • UI components and screen layouts in Figma
    • Implementation specs and asset handoff
    • In-engine validation in Unity (Shader Graph, 2D lights, VFX)
    • Iterated on player feedback after release
    paper Mobile Game Rebrand — Visual Direction & Screen System

    Led the end-to-end visual rebrand of a live mobile title at Product Madness —
    from new art direction and key art through to UI screens and rollout specs.
    The rebrand became the internal reference for all future art initiatives
    and screen refreshes across the title.

    My role

    • Defined the new art style guide and visual benchmarks
    • Directed key art, character, and icon work across in-house and outsourced teams
    • Partnered with UX, Product Owners, and Producers on scope and rollout
    • Set review cadence and acceptance criteria to keep quality high at speed

    Outcome

    • Cohesive visual language across all surfaces
    • Faster onboarding for new artists and outsource partners
    • Reference framework adopted by neighbouring titles