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Digital Marketing Specialist and Social Media Manager with a strong creative edge. I build and run content strategies across platforms — from ideation and production to scheduling, analytics, and growth. I bridge strategy and execution, managing multi-platform campaigns while producing scroll-stopping content using AI tools across the full creative pipeline. Always data-informed, always audience-first.…Digital Marketing Specialist and Social Media Manager with a strong creative edge. I build and run content strategies across platforms — from ideation and production to scheduling, analytics, and growth. I bridge strategy and execution, managing multi-platform campaigns while producing scroll-stopping content using AI tools across the full creative pipeline. Always data-informed, always audience-first.

Valeriya Filatova

Social Media Manager, Content Producer, Content Strategist, +3

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Digital Marketing Specialist and Social Media Manager with a strong creative edge. I build and run content strategies across platforms — from ideation and production to scheduling, analytics, and growth. I bridge strategy and execution, managing multi-platform campaigns while producing scroll-stopping content using AI tools across the full creative pipeline. Always data-informed, always audience-first.…Digital Marketing Specialist and Social Media Manager with a strong creative edge. I build and run content strategies across platforms — from ideation and production to scheduling, analytics, and growth. I bridge strategy and execution, managing multi-platform campaigns while producing scroll-stopping content using AI tools across the full creative pipeline. Always data-informed, always audience-first.

Available to hire

Digital Marketing Specialist and Social Media Manager with a strong creative edge. I build and run content strategies across platforms — from ideation and production to scheduling, analytics, and growth. I bridge strategy and execution, managing multi-platform campaigns while producing scroll-stopping content using AI tools across the full creative pipeline. Always data-informed, always audience-first.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

SMM Manager at CherryShort App (Vertical Drama Platform)

November 1, 2025 - Present

Developed the social media strategy from launch and built content plans to grow engagement and reach. When reach dropped on a key series, I diagnosed the cause using Instagram Insights, tested new video formats, and coordinated a collaboration with a vertical-drama fan page. I also arranged for cast members to tag the account in their own posts to restore distribution. Produced and managed Instagram Reels and Stories for multiple drama series using AI tools and editing software. Researched competitors to identify successful content formats, and collaborated with actors on promotional and behind-the-scenes content. Achieved strong early performance, averaging ~40K views per video and up to ~2M views on top-performing content.

Content Manager / Media Buyer at PubPlus

September 1, 2023 - October 1, 2025

Created and tested advertising creatives for digital campaigns, then analyzed performance to identify winning content and formats. Researched audience preferences and content trends to improve results. Used AI to generate and test multiple creative variations at scale, and optimized creative decisions based on campaign outcomes. Focused on efficiency and engagement improvements by refining messaging and formats in response to observed audience behavior and performance data.

Founder at Leroque (Swimwear Brand, Personal Project)

May 1, 2022 - September 1, 2023

Launched a swimwear brand from scratch, handling everything from fabric sourcing to retail sales. Managed production workflows including sourcing materials, producing samples, and controlling quality. Ran the brand’s Instagram account: content planning, shooting, Reels editing, and copywriting. Organized photoshoots and influencer collaborations for brand promotion. Led direct sales and negotiated with retail stores for product placement, and developed the brand website. Conducted competitor and niche market analysis to guide positioning and product direction.

Assistant to Director at Rus.Center

June 1, 2020 - October 1, 2021

Handled day-to-day tasks for the director, including sourcing and screening candidates for new hires. Drafted contracts and business documentation, and conducted research to support business decisions. Coordinated internal communication among company employees to support smooth operations.

Restaurant Manager at Severyane

December 1, 2015 - March 1, 2020

Managed daily restaurant operations and staff scheduling, supervising and training front-of-house staff. Led guest relations and resolved service issues. Coordinated with suppliers and maintained inventory to ensure consistent operations and supply availability.