Valeriya Filatova

Developed the social media strategy from launch and built content plans to grow engagement and reach. When reach dropped on a key series, I diagnosed the cause using Instagram Insights, tested new video formats, and coordinated a collaboration with a vertical-drama fan page. I also arranged for cast members to tag the account in their own posts to restore distribution. Produced and managed Instagram Reels and Stories for multiple drama series using AI tools and editing software. Researched competitors to identify successful content formats, and collaborated with actors on promotional and behind-the-scenes content. Achieved strong early performance, averaging ~40K views per video and up to ~2M views on top-performing content.

Created and tested advertising creatives for digital campaigns, then analyzed performance to identify winning content and formats. Researched audience preferences and content trends to improve results. Used AI to generate and test multiple creative variations at scale, and optimized creative decisions based on campaign outcomes. Focused on efficiency and engagement improvements by refining messaging and formats in response to observed audience behavior and performance data.

Launched a swimwear brand from scratch, handling everything from fabric sourcing to retail sales. Managed production workflows including sourcing materials, producing samples, and controlling quality. Ran the brand’s Instagram account: content planning, shooting, Reels editing, and copywriting. Organized photoshoots and influencer collaborations for brand promotion. Led direct sales and negotiated with retail stores for product placement, and developed the brand website. Conducted competitor and niche market analysis to guide positioning and product direction.