I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- **Employment and project experience** **Senior Designer** Apple Inc. _January 2017 - March 2017_ **UX Designer** Airbnb Inc. _January 2019 - March 2019_…

Valeria Vitoloni

I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- **Employment and project experience** **Senior Designer** Apple Inc. _January 2017 - March 2017_ **UX Designer** Airbnb Inc. _January 2019 - March 2019_…

Available to hire

I’m a designer from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.

Employment and project experience

Senior Designer Apple Inc.
January 2017 - March 2017

UX Designer Airbnb Inc.
January 2019 - March 2019

See more

Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Intermediate

Work Experience

Design & Innovation Project Specialist at Ministry of Production - Province of La Pampa
January 1, 2019 - Present
Contribute to the development of science, technology, and innovation programs within the Knowledge Economy division. Support the design and implementation of public policies related to innovation. Participate in project formulation and evaluation of government initiatives.
Freelance Industrial & Graphic Designer at Various Companies
January 1, 2000 - Present
Worked with companies, public institutions, and small businesses delivering creative and design solutions including branding, logos, and editorial designs.

Education

Industrial Design at UBA (University of Buenos Aires)
January 1, 2000 - January 1, 2000
Visual Communication Design at UNLP (National University of La Plata)
January 1, 2000 - April 13, 2026

Qualifications

Specialization in Technological Management and Innovation
January 1, 2025 - April 13, 2026
Open Innovation
January 1, 2024 - April 13, 2026
Design Management
January 1, 2023 - April 13, 2026

Industry Experience

Education, Government, Professional Services, Media & Entertainment
    Pan caliente - Bakery
    Design Challenge: The goal of the project was to reposition the bakery through a renewed identity that reflected its artisanal values and its strong connection with the local community. The challenge was to modernize the brand while preserving its sense of tradition, authenticity, and warmth, creating a cohesive experience that extended from the visual identity to the physical space. The PAN CALIENTE logo draws inspiration from the natural process of fermentation and baking. Layered shapes rise upward, visually representing the transformation of dough as it develops into freshly baked bread. The word “PAN” becomes the central element of the composition, while double-line strokes highlight the idea of expansion, growth, and transformation. Isotypo: A subtle rising smoke motif accompanies the typography, evoking the aroma of freshly baked bread and reinforcing the sensory and emotional connection to the product. Interior Design: The interior follows a clean, Nordic-inspired aesthetic, featuring natural Paraíso wood across furniture, round estructural elements, shelving, and product displays. Focused lighting creates a warm and intimate atmosphere, complemented by soft background music that enhances the sensory experience. Subtle lilac accents act as a distinctive brand element, adding a recognizable touch of color within the space. designer branding…
    El rastro
    The brand identity was defined with the aim of highlighting the terroir, the landscape, and its elements where the vineyard is located. For this reason, the logo was designed in a seal format, using figurative elements and emphasizing the concept of craftsmanship. The labels feature regional birds found in the vineyard.…
    El rastro - vineyard & winery
    The brand identity was defined with the aim of highlighting the terroir, the landscape, and its elements where the vineyard is located. For this reason, the logo was designed in a seal format, using figurative elements and emphasizing the concept of craftsmanship. The labels feature regional birds found in the vineyard.…
    Rocio de miel - Perfumes
    The visual and conceptual approach draws a direct analogy to gourmet products, evoking sensations of authenticity, quality, and a deep connection with nature. Each product line is distinguished by carefully selected natural ingredients such as yerba mate, chamomile, lemon verbena, honey, chocolate, vanilla, and berries, all sourced from different regions of Argentina. Every line is thoughtfully linked to a specific region.…
    Rocio de miel - Aromas gourmet
    The visual and conceptual approach draws a direct analogy to gourmet products, evoking a sense of authenticity, quality, and a profound connection with nature. Each product line is defined by carefully selected natural ingredients—yerba mate, chamomile, lemon verbena, honey, chocolate, vanilla, and berries—sourced from different regions of Argentina. Every ingredient becomes a gateway to a specific place, connecting each product line to the landscapes, traditions, and cultural identity of its region. In this way, Rocío de Miel creates sensory experiences that go beyond the product itself, inviting people to discover Argentina through its natural richness and regional diversity. Each line tells a unique story, transforming ingredients into a journey through landscapes, cultures, and places: The Aroma of the Region.…
    Mascot Design
    PROJECT: Official mascot design for the 2019 Araucanía Games, held in La Pampa, Argentina, and created for young athletes between 15-19 17 years old. The character is conceived as a hybrid of two iconic and endangered regional species: the yellow cardinal and the gray fox. Key visual elements such as the cardinal’s crest and yellow-black color palette are combined with the fox’s distinctive tail, creating a dynamic and gender-neutral character. The mascot represents regional identity, nature, and the spirit of youth sports. Its name, Azman, is derived from a Ranquel text, referencing one of the Indigenous communities native to the region and strengthening the cultural connection to the territory. That design won 1 First prize. illustrator…