I’m Valia Georgiadi Jones, a global creative and brand leader with 15+ years of experience directing high-impact campaigns, visual identities, and multi-channel content for international organisations. I blend creative direction, brand strategy, and hands-on design to build systems, stories, and experiences that drive engagement and long-term brand equity. I’ve led in-house and freelance teams across digital, social, print, and live events — from national campaigns to scalable brand systems and sales decks used in multiple markets. Calm, collaborative, and commercially aware, I connect big-picture vision to day-to-day delivery, ensuring creative work is both exciting and effective.

Valia Georgiadi Jones

5.0 (1 review)

I’m Valia Georgiadi Jones, a global creative and brand leader with 15+ years of experience directing high-impact campaigns, visual identities, and multi-channel content for international organisations. I blend creative direction, brand strategy, and hands-on design to build systems, stories, and experiences that drive engagement and long-term brand equity. I’ve led in-house and freelance teams across digital, social, print, and live events — from national campaigns to scalable brand systems and sales decks used in multiple markets. Calm, collaborative, and commercially aware, I connect big-picture vision to day-to-day delivery, ensuring creative work is both exciting and effective.

Available to hire

I’m Valia Georgiadi Jones, a global creative and brand leader with 15+ years of experience directing high-impact campaigns, visual identities, and multi-channel content for international organisations. I blend creative direction, brand strategy, and hands-on design to build systems, stories, and experiences that drive engagement and long-term brand equity. I’ve led in-house and freelance teams across digital, social, print, and live events — from national campaigns to scalable brand systems and sales decks used in multiple markets. Calm, collaborative, and commercially aware, I connect big-picture vision to day-to-day delivery, ensuring creative work is both exciting and effective.

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Language

English
Fluent
Greek, Modern
Fluent
French
Intermediate

Work Experience

Senior Designer & Brand Communications Lead (Acting Creative Director) at Business in the Community (BITC)
January 1, 2025 - January 1, 2025
Partnered with the Head of Communications as de facto creative director for national campaigns, brand evolution, and major events. Set and maintained visual tone of voice across digital, social, print, and live experiences. Led concept development and rollout for integrated campaigns, from early ideas and moodboards to final delivery and post-campaign refinement. Managed and mentored designers, events producers, and external creatives, balancing ambition with timelines and budgets. Oversaw design and narrative for pitch decks, funding proposals, and sales-style presentations for senior stakeholders and partners. Championed accessible, WCAG-aligned design across reports, toolkits, and digital resources.
Graphic Designer – Campaigns & Marketing at Business in the Community
January 1, 2019 - January 1, 2019
Delivered on-brand creative across campaigns, marketing, fundraising, and advocacy. Produced social content, web assets, reports, and event visuals supporting key national programmes. Helped roll out refreshed brand identity across channels, ensuring coherent implementation.
Freelance Creative Director & Brand Consultant at UK & International Clients
January 1, 2018 - January 1, 2018
Directed brand, campaign, and visual identity projects for agencies, cultural institutions, NGOs, and purpose-led organisations. Developed visual systems, storytelling frameworks, and marketing collateral that linked strategy to execution. Collaborated with cross-disciplinary teams to align brand, space, and experience.

Education

MA Housing & Urbanism at Architectural Association, London
January 11, 2030 - November 17, 2025
BA/MA Architecture Engineering at University of Patras, Greece
January 11, 2030 - November 17, 2025
Graphic Design (Professional Development) at Central Saint Martins, London
January 11, 2030 - November 17, 2025
Behavioural Economics in Action at University of Toronto (via edX)
January 11, 2030 - November 17, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Professional Services, Media & Entertainment, Education, Government
    uniE621 Small portfolio of work
    Small portfolio of work. Visit https://www.twine.net/signin for more projects graphicdesigner branding designer marketing marketingdesign events