Led brand strategy, budgeting, and paid activation across Meta and Google. Delivered RevOps from first principles. Implemented lead scoring, routing, and funnel dashboards. Directed cross-functional squads to ship website and app releases on schedule. Set agile rituals, QA gates, and change control. Optimised SEO, campaigns and landing pages through CRO sprints. Improved CTR and CVR with audience testing, creative iteration, and offer design. Managed vendors and in-house resources. Controlled scope, timelines, and SLAs across design and IT workflows.

Brand Tech Specialist at OMP Pharma

June 1, 2023 - Present

Planned and executed Meta and Google campaigns for 10 US-regulated healthcare segments and Swiss lifestyle, real estate, and services. Achieved high seasonal pushes and lower CPA through creative and audience optimization. Built media plans, forecasting, and pacing. Led asset production with creative and IT teams. Delivered on-time launches for quarterly and seasonal campaigns. Deployed GA4 and Looker Studio dashboards for channel, cohort, and LTV/CAC visibility. Drove RevOps optimization; cleaned pipelines; defined lifecycle stages; aligned marketing-to-sales handoffs. Implemented automation and content versioning suites for regulated clients. Coordinated cross-functional squads.

Community Manager at VG-Pro SARL

January 1, 2019 - Present

Shipped the company’s new identity and assisted in rebranding and creating the website. Facilitated the formation of the company’s identity and branding assets, and produced creative content for clients while managing budgets and documentation.