Vanda Petrella

ProAvailable from 1 Dec 2026

Art Director and Content Creator with a background in the music and fashion industries, with experience at Beatport, Vivienne Westwood and RAI Radio2.

About

Art Director and Content Creator with a background in the music and fashion industries, with experience at Beatport, Vivienne Westwood and RAI Radio2.

At Beatport, I collaborated with the creative team on visual branding, pitch decks and brand presentations. At Vivienne Westwood, I supported the archive team during collections and fashion shows, and at RAI Radio2 I managed social media content for shows and special events. As a freelancer, I’ve led the creative direction of NUME Festival, shaping its full visual identity and campaign materials, and collaborated with artists on visual content, artwork and campaigns.

I combine art direction, graphic design and content creation with a photographer’s eye, taking projects from concept to final asset.

What I can help with:

  • Art direction and creative concepts for campaigns and shoots
  • Visual identity and branding
  • Pitch decks and brand presentations
  • Content creation and social media visuals
  • Photography and post-production

Working languages: English, Italian, Spanish, German. Based in Berlin.

  • Joined October 2025

Languages

  • ItalianFluent
  • EnglishFluent
  • Spanish; CastilianFluent
  • GermanIntermediate

Industry experience

  • Media & Entertainment

Projects · 1

Portfolio — Art Direction, Visual Design & Content

A selection of my work in art direction, graphic design, content creation, and photography for the music, fashion and cultural industries. Click here to see the full portfolio.](https://www.twine.net/signin

  • Art Director
  • Content Creator

Work experience· 9 roles

Graphic Designer · Beatport, BerlinApr 2021 – Mar 2023 · 2 yrs

Collaborated with Beatport's creative team on visual branding and marketing materials for one of the leading platforms in electronic music. Designed high-impact pitch decks and brand presentations, translating brand guidelines into clear, engaging visual storytelling.

Art Director & Content Creator · FreelanceApr 2019 – Present · 7 yrs 8 mos

Art direction, content creation and graphic design for fashion, music and cultural projects. I led the creative direction of NUME Festival, shaping its full visual identity and campaign materials, and collaborated with artists on visual content, artwork and campaigns. I develop visual concepts and produce editorial content, including photography and post-production, and coordinate shoots and creative productions from initial brief to final delivery, working with photographers, models, stylists, artists and clients.

Content Creator · Kathrin Lindner, LondonDec 2018 – Mar 2019 · 4 mos

Shot and edited photos for print, web and social media, and worked with the strategy and marketing team to plan, conceive and execute campaigns.

Archive Assistant · Vivienne Westwood, LondonJun 2018 – Oct 2018 · 5 mos
Social Media Manager · RAI Radio2, RomeJun 2016 – Feb 2018 · 1 yr 9 mos
Assistant Project Manager · Red Carpet, RomeFeb 2016 – Jun 2016 · 5 mos
Web Editorial Intern · RAI Radio2, RomeJun 2015 – Dec 2015 · 7 mos
Freelance Social Media Manager · Cinè, Professional Days of Cinema, RiccioneMar 2015 – Jul 2015 · 5 mos

Education

MA Advertising Photography · ILAS, Naples2018 – 2019
MA Graphic Design · ILAS, Naples2018 – 2019
MA Web & Social Media Marketing · Challenge Network, Rome2015
Master of Laws (LL.M.) with honours · Second University of Naples2008 – 2014

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