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I am a creative and strategic Brand designer Lead and Art director with a proven track record of building and evolving brand systems across fast-paced startups and global companies. I specialize in developing cohesive visual identities, robust design guidelines, and scalable systems that align product, marketing, and communication. With experience leading cross-functional design teams across Europe and Southeast Asia, I bring a hands-on, growth-minded approach to branding. I excel at translating strategy into tangible design solutions, driving brand consistency, efficiency, and impact across teams, products, and campaigns.…I am a creative and strategic Brand designer Lead and Art director with a proven track record of building and evolving brand systems across fast-paced startups and global companies. I specialize in developing cohesive visual identities, robust design guidelines, and scalable systems that align product, marketing, and communication. With experience leading cross-functional design teams across Europe and Southeast Asia, I bring a hands-on, growth-minded approach to branding. I excel at translating strategy into tangible design solutions, driving brand consistency, efficiency, and impact across teams, products, and campaigns.

Denys Loveiko

Creative Director, Brand Designer, Art Director, +2

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I am a creative and strategic Brand designer Lead and Art director with a proven track record of building and evolving brand systems across fast-paced startups and global companies. I specialize in developing cohesive visual identities, robust design guidelines, and scalable systems that align product, marketing, and communication. With experience leading cross-functional design teams across Europe and Southeast Asia, I bring a hands-on, growth-minded approach to branding. I excel at translating strategy into tangible design solutions, driving brand consistency, efficiency, and impact across teams, products, and campaigns.…I am a creative and strategic Brand designer Lead and Art director with a proven track record of building and evolving brand systems across fast-paced startups and global companies. I specialize in developing cohesive visual identities, robust design guidelines, and scalable systems that align product, marketing, and communication. With experience leading cross-functional design teams across Europe and Southeast Asia, I bring a hands-on, growth-minded approach to branding. I excel at translating strategy into tangible design solutions, driving brand consistency, efficiency, and impact across teams, products, and campaigns.

Available to hire

I am a creative and strategic Brand designer Lead and Art director with a proven track record of building and evolving brand systems across fast-paced startups and global companies. I specialize in developing cohesive visual identities, robust design guidelines, and scalable systems that align product, marketing, and communication. With experience leading cross-functional design teams across Europe and Southeast Asia, I bring a hands-on, growth-minded approach to branding.

I excel at translating strategy into tangible design solutions, driving brand consistency, efficiency, and impact across teams, products, and campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Beginner

Ukrainian

Fluent

Russian

Fluent

Work Experience

Head of Marketing Design at Babbel

May 1, 2025 - May 1, 2025

Led a global brand identity refresh, enhancing recognition and consistency. Integrated AI into marketing strategies, resulting in innovative design solutions and improved workflows. Led the implementation of localization automation for 8 European markets. Developed a component-based design templates to optimize processes and stakeholder communication.

Brand & Design Director (Freelance) at Various Clients

December 1, 2023 - December 1, 2023

In my role as a freelance Design Director, I created and maintained comprehensive design systems with reusable components for diverse industries. I collaborated closely with marketing teams to develop creative campaigns that strategically shaped brand perception. My work included designing print materials, digital documents, and event materials, ensuring a consistent brand identity.

Head of Marketing Design at Babbel

January 1, 2023 - May 1, 2025

Led a global brand identity refresh, enhancing recognition and consistency. Integrated AI into marketing strategies, resulting in innovative design solutions and improved workflows. Led the implementation of localization automation for 8 European markets. Developed component-based design templates to optimize processes and stakeholder communication.

Brand & Design Director at Various Clients

January 1, 2022 - December 1, 2023

Created and maintained comprehensive design systems with reusable components for diverse industries. Collaborated with marketing to develop creative campaigns that strategically shaped brand perception. Designed print materials, digital documents, and event materials while ensuring a consistent brand identity.

Creative Lead at IBM iX

December 1, 2021 - December 1, 2021

Co-founded a globally distributed team to develop cohesive brand experiences and innovative design solutions. I led the creation of IBM iX’s first Design System Pitch Deck, which facilitated strategic client discussions and showcased our design capabilities.

Creative Lead at IBM iX

July 1, 2019 - December 1, 2021

Co-founded a globally distributed team to develop cohesive brand experiences and innovative design solutions. Led the creation of IBM iX’s first Design System Pitch Deck, enabling strategic client discussions and showcasing design capabilities.

Creative Director Brand & Design at CrowdStaff

October 1, 2018 - October 1, 2018

Led a global brand identity refresh, enhancing recognition and consistency. Integrated AI into marketing strategies, resulting in innovative design solutions and improved workflows. Developed component-based design templates to optimize processes and stakeholder communication.

Creative Director Brand & Design at Crowd Staffing

September 1, 2017 - October 1, 2018

Led a global brand identity refresh, enhancing recognition and consistency. Integrated AI into marketing strategies, resulting in innovative design solutions and improved workflows. Developed component-based design templates to optimize processes and stakeholder communication.

Creative Lead Brand & Design at Mindvalley

August 1, 2017 - August 1, 2017

Collaborated with C-level peers to reposition Mindvalley into a globally recognized brand with a cohesive, high-quality presence across all channels. Developed a unified brand strategy aligning stakeholders from multiple products and departments under one umbrella brand. Contributed to major milestones including Mindvalley app being pre-installed on demo devices in Apple Stores worldwide.

Creative Lead Brand & Design at Mindvalley

October 1, 2015 - August 1, 2017

Collaborated with C‑level peers to reposition Mindvalley into a globally recognized brand with a cohesive presence across channels. Unified brand strategy across products and departments; contributed to a mindvalley app pre-installed on demo devices in Apple Stores worldwide.

Senior Art-Director at Leo Burnett Kuala Lumpur

October 1, 2015 - October 1, 2015

Led design and art direction for winning pitches, securing flagship clients in the Food & Beverage and Telecommunications industries. Directed creative concepts and visuals to capture brand essence and resonate with target audiences. Collaborated with cross-functional teams to craft persuasive pitches supporting business growth.

Art-Director at Leo Burnett Ukraine

November 1, 2014 - November 1, 2014

Drove creative strategy and visual direction for Philip Morris across five Eastern European markets, delivering high-impact visuals aligned with regional market nuances and brand strategy. Contributed to creative strategy supporting business growth and consumer engagement.

Senior Art-Director at Leo Burnett KL

January 1, 2014 - October 1, 2015

Led design and art direction for major accounts in Southeast Asia; shaped market-specific visuals and campaigns to support growth and engagement.

Art Director at Leo Burnett Ukraine

October 1, 2011 - November 1, 2014

Drove creative strategy and visual direction for the largest client across five Eastern European markets; contributed to pitches and campaign execution.

Founder / Designer at Loveiko Studio

September 1, 2011 - September 1, 2011

Founder and Creative Lead of a design studio delivering graphic, web, and interior solutions for clients nationwide. Won national design contest to become the official interior design partner for L'Oreal Paris Ukraine and led multi-disciplinary design projects.

Founder / Designer at Loveiko Studio

June 1, 2006 - September 1, 2011

Founded and led a design studio delivering graphic, web, and interior solutions nationwide; secured high-profile partnerships and drove brand innovation across branding, print, web, and interior projects.