I’m a creative producer, video editor, and brand strategist with over 20 years in film and television, including more than a decade producing for an international TV network. I’ve spent a long time in this industry, and I genuinely love what I do.
These days, I run Social Vanelle, where I partner with brands and media companies to create content that actually does something. Not just content that looks good in a deck, but content that holds attention, builds trust, and moves people to act.
My sweet spot is where storytelling meets strategy. I take ideas, sometimes a rough script, sometimes nothing more than a conversation, and shape them into something visual and real. That might be a documentary-style series, an educational program, or a digital-first campaign. Whatever the format, I care deeply about pacing, clarity, and making sure every frame earns its place.
I work primarily in Adobe Premiere Pro and can adapt to most major editing platforms. I bring a strong attention to detail across color, sound, and overall finish, along with an organized, reliable workflow. Deadlines matter to me, and I know they matter to you too.
But editing is only part of what I bring. I understand content strategy, social media, and brand marketing. I think beyond the edit, how a piece of content will live in the world, how it will land on a feed, what it will make someone feel, and what it will inspire them to do next.
My approach has always been simple: every edit should serve the story, and every story should serve the goal.
If you’re looking for a collaborator who understands both the craft and the strategy behind impactful content, I’d love to connect.
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Fun and engaging video depicting student life at the University of South Carolina, Lancaster. 1 of 3 videos in this campaign to bring awareness to USCL as a small campus that provides big campus student life.
An inspirational message from Cristina Baker for Inspiration Ministries’ digital content.
Part of Pure Roots Botanicals’ “March Madness” Campaign, I created this social media reel advertising their 50% off sale for all branded merch.
One of a 3-part series of explainer videos for potential Gryphon RX clients, a pharmaceutical service that connects U.S. patients to international supply chains to lower prescription costs.
For the past 4 years, the University of South Carolina, Lancaster, has engaged me to create its commercials and digital content. In this video, students, alumni, and faculty came together to share their testimonies on student life at a small campus with the same opportunities as big campuses.
In 2023, Terry McNew gave a large donation to Inspiration Ministries to fund a fun and faith filled children’s show called Gracie B & the Honeycombs. From an abusive childhood, to barely escaping the streets of Los Angeles to now being a hugely successful businessman, hear why Terry has made children’s programming the focus of his philanthropic work.
Hire Vanelle Hogan today
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