Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a bilingual business development and experiential marketing professional who is pivoting into tech. I love building connections and, now, building solutions. With over a decade of experience in leading national activations and optimizing digital engagement for major brands, I bring a unique blend of technical curiosity, user-centered thinking, and project execution. My passion lies in creating meaningful, tech-driven experiences that connect people and enhance systems. I'm skilled in problem-solving, collaboration, and leadership, and I thrive in fast-paced environments where I can leverage my strengths in technical communication and data-driven decision-making.…I'm a bilingual business development and experiential marketing professional who is pivoting into tech. I love building connections and, now, building solutions. With over a decade of experience in leading national activations and optimizing digital engagement for major brands, I bring a unique blend of technical curiosity, user-centered thinking, and project execution. My passion lies in creating meaningful, tech-driven experiences that connect people and enhance systems. I'm skilled in problem-solving, collaboration, and leadership, and I thrive in fast-paced environments where I can leverage my strengths in technical communication and data-driven decision-making.

Vanessa Sierra

Social Media Manager, Voiceover Artist, Production Manager, +2





I'm a bilingual business development and experiential marketing professional who is pivoting into tech. I love building connections and, now, building solutions. With over a decade of experience in leading national activations and optimizing digital engagement for major brands, I bring a unique blend of technical curiosity, user-centered thinking, and project execution. My passion lies in creating meaningful, tech-driven experiences that connect people and enhance systems. I'm skilled in problem-solving, collaboration, and leadership, and I thrive in fast-paced environments where I can leverage my strengths in technical communication and data-driven decision-making.…I'm a bilingual business development and experiential marketing professional who is pivoting into tech. I love building connections and, now, building solutions. With over a decade of experience in leading national activations and optimizing digital engagement for major brands, I bring a unique blend of technical curiosity, user-centered thinking, and project execution. My passion lies in creating meaningful, tech-driven experiences that connect people and enhance systems. I'm skilled in problem-solving, collaboration, and leadership, and I thrive in fast-paced environments where I can leverage my strengths in technical communication and data-driven decision-making.

Available to hire

I’m a bilingual business development and experiential marketing professional who is pivoting into tech. I love building connections and, now, building solutions. With over a decade of experience in leading national activations and optimizing digital engagement for major brands, I bring a unique blend of technical curiosity, user-centered thinking, and project execution.

My passion lies in creating meaningful, tech-driven experiences that connect people and enhance systems. I’m skilled in problem-solving, collaboration, and leadership, and I thrive in fast-paced environments where I can leverage my strengths in technical communication and data-driven decision-making.

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Seasonal Event Sponsorship Specialist at Live Nation Entertainment

April 1, 2025 - Present

Support the execution of high-impact, tech-integrated brand activations at live events, utilizing reporting tools and digital workflows to streamline post-event documentation and insights.

Client Success Executive at Freeman

November 1, 2021 - November 1, 2024

Managed a portfolio of national and international corporate exhibitor accounts, overseeing end-to-end tradeshow production, logistics, and digital event deliverables, driving a 20% increase in upsells and renewals through strategic solution recommendations.

Field Marketing & Event Tech Lead - Self-contractor at Experiential Marketing

January 1, 2013 - Present

Executed national experiential events leveraging data-driven event tech and audience analytics, analyzing market feedback and KPIs to inform client engagement strategies and improve ROI.

Account Executive at Robert Half Legal

February 1, 2019 - September 1, 2019

Managed 30+ accounts and achieved $200K+ gross margin through relationship-building and data tracking.

Business Development Executive at Ea Strategy

February 1, 2017 - April 1, 2018

Built B2B campaigns targeting IT and CIO leaders to generate enterprise leads for cloud-based solutions, developing sales strategies using CRM analytics.

National Fly In Fly Out Team Lead at Lasik Vision Institute

April 1, 2016 - August 1, 2018

Team lead events and mobile data capture for lead generation at national events, managing local brand ambassador training and logistics.