I'm a bilingual business development and experiential marketing professional who is pivoting into tech. I love building connections and, now, building solutions. With over a decade of experience in leading national activations and optimizing digital engagement for major brands, I bring a unique blend of technical curiosity, user-centered thinking, and project execution. My passion lies in creating meaningful, tech-driven experiences that connect people and enhance systems. I'm skilled in problem-solving, collaboration, and leadership, and I thrive in fast-paced environments where I can leverage my strengths in technical communication and data-driven decision-making.…

Vanessa Sierra

I'm a bilingual business development and experiential marketing professional who is pivoting into tech. I love building connections and, now, building solutions. With over a decade of experience in leading national activations and optimizing digital engagement for major brands, I bring a unique blend of technical curiosity, user-centered thinking, and project execution. My passion lies in creating meaningful, tech-driven experiences that connect people and enhance systems. I'm skilled in problem-solving, collaboration, and leadership, and I thrive in fast-paced environments where I can leverage my strengths in technical communication and data-driven decision-making.…

Available to hire

I’m a bilingual business development and experiential marketing professional who is pivoting into tech. I love building connections and, now, building solutions. With over a decade of experience in leading national activations and optimizing digital engagement for major brands, I bring a unique blend of technical curiosity, user-centered thinking, and project execution.

My passion lies in creating meaningful, tech-driven experiences that connect people and enhance systems. I’m skilled in problem-solving, collaboration, and leadership, and I thrive in fast-paced environments where I can leverage my strengths in technical communication and data-driven decision-making.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Seasonal Event Sponsorship Specialist at Live Nation Entertainment
April 1, 2025 - Present
Support the execution of high-impact, tech-integrated brand activations at live events, utilizing reporting tools and digital workflows to streamline post-event documentation and insights.
Client Success Executive at Freeman
November 1, 2021 - November 1, 2024
Managed a portfolio of national and international corporate exhibitor accounts, overseeing end-to-end tradeshow production, logistics, and digital event deliverables, driving a 20% increase in upsells and renewals through strategic solution recommendations.
Account Executive at Robert Half Legal
February 1, 2019 - September 1, 2019
Managed 30+ accounts and achieved $200K+ gross margin through relationship-building and data tracking.
Business Development Executive at Ea Strategy
February 1, 2017 - April 1, 2018
Built B2B campaigns targeting IT and CIO leaders to generate enterprise leads for cloud-based solutions, developing sales strategies using CRM analytics.
National Fly In Fly Out Team Lead at Lasik Vision Institute
April 1, 2016 - August 1, 2018
Team lead events and mobile data capture for lead generation at national events, managing local brand ambassador training and logistics.
Field Marketing & Event Tech Lead - Self-contractor at Experiential Marketing
January 1, 2013 - Present
Executed national experiential events leveraging data-driven event tech and audience analytics, analyzing market feedback and KPIs to inform client engagement strategies and improve ROI.

Education

B.S., Business Marketing at Georgia Gwinnett College
January 11, 2030 - January 24, 2026
A.S., Health Administration at Georgia State College
January 11, 2030 - January 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services