Vanessa Sierra
I'm a bilingual business development and experiential marketing professional who is pivoting into tech. I love building connections and, now, building solutions.
About
I’m a bilingual business development and experiential marketing professional who is pivoting into tech. I love building connections and, now, building solutions. With over a decade of experience in leading national activations and optimizing digital engagement for major brands, I bring a unique blend of technical curiosity, user-centered thinking, and project execution.
My passion lies in creating meaningful, tech-driven experiences that connect people and enhance systems. I’m skilled in problem-solving, collaboration, and leadership, and I thrive in fast-paced environments where I can leverage my strengths in technical communication and data-driven decision-making.
- 13 years' experience
- Joined February 2025
Languages
- Spanish; CastilianFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
Work experience· 6 roles
Support the execution of high-impact, tech-integrated brand activations at live events, utilizing reporting tools and digital workflows to streamline post-event documentation and insights.
Managed a portfolio of national and international corporate exhibitor accounts, overseeing end-to-end tradeshow production, logistics, and digital event deliverables, driving a 20% increase in upsells and renewals through strategic solution recommendations.
Managed 30+ accounts and achieved $200K+ gross margin through relationship-building and data tracking.
Education
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