Vanessa Flores

Produced multilingual instructional guides, manuals, and multimedia presentations supporting employee onboarding and ongoing education (20+ English/Spanish materials). Developed interactive e-learning modules and tutorials (15+), improving comprehension and retention of procedural content. Created a digital illustration style that was adopted into the organization’s visual toolkit.

Independent brand design studio serving technology, healthcare, CPG, hospitality, and consumer clients. Led end-to-end creative delivery and owned client relationships. Directed strategy, development, and rollout of 25+ brand identities and systems for clients including Indeed, Hilton, Johnson & Johnson, Hitachi Vantara, Dentsply Sirona, Los Angeles Marathon, Sizzler, and Miami Music Project. Mentored a team of four designers and three marketing partners across concurrent engagements, maintaining quality and accountability. Facilitated discovery sessions and creative workshops with founders, executives, and marketing leads to define positioning, audience, and visual direction. Built cohesive, scalable brand systems and guidelines for web, social, presentations, packaging, print, and environmental applications.

Managed 5+ simultaneous client projects from concept through production, balancing compressed timelines, quality standards, and shifting priorities. Coordinated printers, fabricators, and vendors to ensure production accuracy, brand consistency, and on-time delivery.