Vanessa T. Stefanova
I’m Vanessa Stefanova, a multidisciplinary creative professional with extensive experience taking projects from initial business objectives or briefs through to finished commercial outcomes.
About
I’m Vanessa Stefanova, a multidisciplinary creative professional with extensive experience taking projects from initial business objectives or briefs through to finished commercial outcomes. I work across visual design, digital production, marketing, photography, video, web, print, and creative workflow optimisation—often finding practical solutions that improve processes and help teams move faster with confidence.
After building and establishing my business, I shifted day-to-day operations toward outsourcing so I can focus on creative direction, digital production, and marketing strategy. I specialise in end-to-end campaign development (including full-funnel digital and e-commerce work), brand and visual system consistency, high-converting social content, and efficient production workflows—while still partnering closely with clients, suppliers, and production partners to deliver polished results.
- 10 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Retail
- Education
- Professional Services
- Software & Internet
Work experience
Specialised in original oil paintings and in-house digital fine art printing, plus commercial print media (brochures, business cards) and full-scale book production requiring supplier sourcing (often overseas), end-to-end campaign and promotional material development, and social video editing for marketing campaigns. Sold art via retail operations including CMS platforms with payment gateways. Managed end-to-end shipping logistics for fragile artworks using a proprietary tracking system to ensure secure transit. Drove customer growth and loyalty using data-driven advertising strategies.
Partnered with small-to-medium sized businesses to lead end-to-end creative operations independently or within small teams. Spearheaded B2C and e-commerce campaigns covering branding, digital production, marketing, and lead generation. Conceptualised and executed multi-channel campaigns across web, social media, advertising, collateral, and publications, while building consistent brand identities and visual systems. Produced high-converting social media content (including video editing, image manipulation, and product photography). Designed and built e-commerce websites and CMS platforms (WordPress, Squarespace, Wix) including custom WordPress front-end redesigns integrated with legacy back-end systems. Automated repetitive design production tasks using scripting and data-driven variable artwork generation from CSV sources. Managed end-to-end project execution and liaised with clients, developers, print vendors, billboard companies, and external production partners.
Managed end-to-end design and production for over 15 wholesale product catalogues, handling everything from commercial stock photography to digital layout design and promotional advertising banners. Coordinated seamlessly across suppliers, sellers, and customers to ensure smooth product pipelines and reliable delivery. Maintained digital media assets and online catalogue editions to support broader marketing initiatives.
Education
Certifications and awards
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