Community and social media leader with experience managing multi-brand programs for Microsoft. Drove strong engagement and impressions growth, led crisis communications, and mentored community teams across major social platforms. Skilled in building organic community strategies through influencer and creator partnerships, launching and scaling platform presences, and translating data into actionable content plans across multiple clients and cross-functional teams.

Vanessa Sundita

Community and social media leader with experience managing multi-brand programs for Microsoft. Drove strong engagement and impressions growth, led crisis communications, and mentored community teams across major social platforms. Skilled in building organic community strategies through influencer and creator partnerships, launching and scaling platform presences, and translating data into actionable content plans across multiple clients and cross-functional teams.

Available to hire

Community and social media leader with experience managing multi-brand programs for Microsoft. Drove strong engagement and impressions growth, led crisis communications, and mentored community teams across major social platforms.

Skilled in building organic community strategies through influencer and creator partnerships, launching and scaling platform presences, and translating data into actionable content plans across multiple clients and cross-functional teams.

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Work Experience

Senior Community Manager at Microsoft
May 1, 2022 - July 1, 2026
Led social media strategy for 4+ Microsoft brands (Windows, Surface, M365, Edge etc.), driving 20% engagement growth (888K) and 80% impressions growth (30M) after promotion. Managed and mentored a team of 7 community managers across multiple platforms and workstreams. Built community and brand engagement across X, Instagram, TikTok, YouTube, Threads, and Facebook. Increased engagement through organic partnerships with K-pop groups, top Twitch streamers, and influencers, generating high-impact user content. Supported the launch of Microsoft Edge’s TikTok, reaching 70.5K+ followers through independent community engagement. Managed crisis communication and mitigated brand risks impacting an 8M+ audience. Collaborated with 5+ cross-functional teams and developed content strategy plans and data interpretations for 4+ client/workstreams.
Assistant Advisor (Ads & PR) at JayRay, Ads & PR
June 1, 2021 - April 1, 2022
Promoted from intern to Assistant Advisor within 4 months based on performance and client impact. Worked with 5+ clients including VisitKent, ExploreWilsonville, and Tacoma Art Museum. Produced engaging content for press releases, Instagram, and web campaigns. Assisted with brand audits and competitor analysis to refine messaging and outreach. Coordinated with designers and developers on website updates and UX improvements.
Multimedia Specialist at Associated Students of UW Tacoma
September 1, 2020 - June 1, 2021
Created 50+ digital graphics and multimedia content to support student initiatives. Updated the UW Tacoma website and improved site navigation. Produced video and social media content to promote campus community engagement. Managed email campaigns reaching 2,000+ recipients.
Web Design / Marketing Intern at Reign Management
September 1, 2020 - June 1, 2021
Served as lead designer on a 3-person marketing team for PinoyShuttle. Designed marketing assets and web layouts for client projects. Conducted user research independently, implemented feedback for website optimizations, and assisted with brand strategy development for cohesive messaging across platforms. Collaborated on promotional campaigns.

Education

BA at University of Washington
September 1, 2017 - June 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services