I help fashion, lifestyle and creative brands grow by improving the way they work. Companies hire me to bring structure, clarity and momentum to their business when they are scaling, launching new markets or managing complex projects. I specialise in operations, business development, partnerships, international expansion and project leadership. I’m the person you bring in when you need ideas turned into action, teams aligned and bottlenecks removed. I have experience working with startups, scale-ups and established brands, from fashion and beauty to digital platforms and cultural experiences. I understand creative environments and know how to balance vision with practical execution. If you need support with operational setup, process optimisation, partnerships, market expansion or strategic project management, I bring the experience, speed and clarity to help you move forward.…

Vanessa Stroet

I help fashion, lifestyle and creative brands grow by improving the way they work. Companies hire me to bring structure, clarity and momentum to their business when they are scaling, launching new markets or managing complex projects. I specialise in operations, business development, partnerships, international expansion and project leadership. I’m the person you bring in when you need ideas turned into action, teams aligned and bottlenecks removed. I have experience working with startups, scale-ups and established brands, from fashion and beauty to digital platforms and cultural experiences. I understand creative environments and know how to balance vision with practical execution. If you need support with operational setup, process optimisation, partnerships, market expansion or strategic project management, I bring the experience, speed and clarity to help you move forward.…

Available to hire

I help fashion, lifestyle and creative brands grow by improving the way they work. Companies hire me to bring structure, clarity and momentum to their business when they are scaling, launching new markets or managing complex projects.

I specialise in operations, business development, partnerships, international expansion and project leadership. I’m the person you bring in when you need ideas turned into action, teams aligned and bottlenecks removed.

I have experience working with startups, scale-ups and established brands, from fashion and beauty to digital platforms and cultural experiences. I understand creative environments and know how to balance vision with practical execution.
If you need support with operational setup, process optimisation, partnerships, market expansion or strategic project management, I bring the experience, speed and clarity to help you move forward.

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Language

Dutch
Fluent
Spanish; Castilian
Fluent
English
Fluent
French
Intermediate

Work Experience

Partnerships & Business development Senior Manager at Fever
December 1, 2024 - July 22, 2025
Fever, a leading data platform for creative production companies in live entertainment, is a top investor in Meta and Google, granting access to diverse tools for consumer interaction and data-driven insights. In this role, I drive yearly and quarterly goals in the Dutch Market, oversee co-investments, global expansion, and offer on-the-ground support to local c-level partners. Fever's global partnerships include industry leaders such as Warner Bros, Netflix, and Formula One.
Business Development Manager at PRLab
October 1, 2022 - July 22, 2025
PRLab is a PR agency proactive in supporting scale-ups and startups with visibility and thought leadership in the media. I continuously develop and test strategic business lines for current clients, new business, and partnerships. I am responsible for quarterly goals, OKRs, and expansion plans to new markets. Additionally, I support and improve the client journey and provide sales training to the team.
Chief Operating Officer at Elephant Road
December 1, 2019 - July 22, 2025
Head of sales, logistics, production, client support, and creative direction. Experienced in sales, data entry, service-based selling, production, and marketing.
Business Owner at Coffee Clothing
December 1, 2022 - Present
Founder of a fully sustainable luxury clothing brand symbolizing the first Fair Trade product, using biodegradable fabrics, a make-to-order production method, 3D-designed garments, and virtual fashion shows. The brand aims to combat overproduction and contribute to a modern and sustainable fashion industry.
Business Owner at First Things agency
June 1, 2018 - July 22, 2025
International agency based in Amsterdam connecting writers, producers, app developers, designers, photographers with different brands and projects. Collaborated with brands like Muzo Vivid Green, Heineiken, and Burberry.
Business Owner at Latin Beauty
December 1, 2015 - July 22, 2025
Operated an online cosmetic webshop featuring global brands including Ciate, Bella Pierre, Cake Beauty, Brazilian Fruit, Figs and Rouge, and Nail Rock.
Public Relations at Design Lemonade
January 1, 2013 - July 22, 2025
Handled writing newsletters, press releases, maintaining contact with journalists, styling during photo shoots, and visiting press events.
Public Relations at Yves Rocher
September 1, 2011 - July 22, 2025
Managed social media posts for The Netherlands and Wallonia, wrote press releases, organized press events, and researched effective use of social media.

Education

Bachelor at Hogeschool van Amsterdam
September 1, 2008 - August 31, 2014
Havo at Ludger College
September 1, 2003 - July 31, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet, Education
    paper Company Profile | Vanessa Stroet
    Vanessa helps European brands expand into Colombia and Latin America through clear strategy, cultural intelligence and hands-on execution. With experience across Europe, Asia and LatAm, I bridge global teams with local realities to create smooth, successful market entry. I support clients with market and competitor analysis, pricing and demand validation, partner and distributor sourcing, cultural and reputational due diligence, and regulatory checks. I also localise brand and creative strategies for the Colombian and LatAm markets, ensuring messaging, positioning and campaigns truly land. When needed, I take on interim operational roles to set up workflows, planning, KPIs and local team coordination. I also support business development, lead sourcing and negotiation preparation, as well as responsible supplier sourcing for ethical production. Clients rely on me for my structured approach, local presence in Medellín, and ability to turn strategy into action quickly and effectively.…