With a Master’s degree in Communication and Media Studies from the National University of Singapore, I have honed my skills in multimedia journalism, marketing strategies, news reporting, and public relations. I have published several articles and research papers on sustainability, diversity, and innovation for platforms like Eco-Business, Rice Media, and World Scientific Publishing. As a Marketing Strategy Executive, I focus on developing and implementing effective marketing strategies that drive business growth and enhance brand positioning. Previously, as a Corporate Communications and Marketing Assistant at Mediacorp, Singapore’s largest media network, I contributed to strategic communication campaigns, creating content across multiple channels such as press releases, newsletters, and social media, while managing media relations.

Vanshika

With a Master’s degree in Communication and Media Studies from the National University of Singapore, I have honed my skills in multimedia journalism, marketing strategies, news reporting, and public relations. I have published several articles and research papers on sustainability, diversity, and innovation for platforms like Eco-Business, Rice Media, and World Scientific Publishing. As a Marketing Strategy Executive, I focus on developing and implementing effective marketing strategies that drive business growth and enhance brand positioning. Previously, as a Corporate Communications and Marketing Assistant at Mediacorp, Singapore’s largest media network, I contributed to strategic communication campaigns, creating content across multiple channels such as press releases, newsletters, and social media, while managing media relations.

Available to hire

With a Master’s degree in Communication and Media Studies from the National University of Singapore, I have honed my skills in multimedia journalism, marketing strategies, news reporting, and public relations. I have published several articles and research papers on sustainability, diversity, and innovation for platforms like Eco-Business, Rice Media, and World Scientific Publishing.

As a Marketing Strategy Executive, I focus on developing and implementing effective marketing strategies that drive business growth and enhance brand positioning. Previously, as a Corporate Communications and Marketing Assistant at Mediacorp, Singapore’s largest media network, I contributed to strategic communication campaigns, creating content across multiple channels such as press releases, newsletters, and social media, while managing media relations.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Hindi
Advanced

Work Experience

Corporate Communications & Media Relations at Eclectique F&B Concepts (Media Relations), Singapore-India
June 1, 2025 - September 21, 2025
Strengthened media relations by liaising and sharing press releases with over 20 delivery platforms, publishers and micro-influencers, securing an average of 10+ media features per campaign.
Marketing Strategy Executive at Eclectique F&B Concepts (Media Relations), Singapore
March 1, 2025 - September 21, 2025
Executed targeted advertising strategies using Google Ads and Meta Ads, resulting in a 35% increase in website traffic and a 25% conversion boost over three months. Coordinated logistics for the F1 Singapore Grand Prix event and managed three F&B outlets to maximize brand exposure and sales opportunities. Led marketing collateral design using Canva and Adobe.
Corporate Communications and Marketing Assistant at MediaCorp, Singapore
January 1, 2024 - September 21, 2025
Created engaging content and managed marketing calendars, increasing audience engagement by 20%. Executed digital campaigns and performance analysis, contributing to a 15% boost in online reach. Drafted press releases and managed media relations, securing coverage in top-tier publications. Coordinated corporate events, enhancing stakeholder engagement and brand visibility.
Editorial Intern/ Programme Executive at Eco-Business (Journalism), Singapore
October 1, 2023 - September 21, 2025
Demonstrated versatile writing skills and investigative market research by producing explainer pieces, press releases, listicles, profiles, and feature articles, catering to diverse audience preferences. Organized conferences and interviewed dignitaries for news reports, including academics and non-profit leaders.
Writer at Hindustan Times (Journalism), India
January 1, 2023 - September 21, 2025
Published over 25+ news stories across various topics, demonstrating ability to cover diverse genres. Produced and presented trending news reports that consistently achieved high-ranking positions on Google's search results, boosting audience engagement. Enhanced visibility and discoverability of news content through SEO management, helping organic traffic.

Education

Master of Social Sciences (Communication) at National University of Singapore
August 1, 2022 - November 1, 2023
Bachelor of Arts at University of Calcutta
August 1, 2018 - May 1, 2021

Qualifications

Adobe Photoshop
January 11, 2030 - September 21, 2025
Adobe Illustrator
January 11, 2030 - September 21, 2025
Journalism
January 11, 2030 - September 21, 2025
Canva
January 11, 2030 - September 21, 2025

Industry Experience

Media & Entertainment