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Marketing and communication leader with over six years of experience in developing brands, marketing strategies and integrated campaigns across B2B and B2C markets. My experience includes brand positioning, digital marketing, employer branding, rebranding projects, team and partner coordination, and the launch of new services. I combine strategic thinking with hands-on execution and use data, creativity and AI tools to build more efficient marketing processes and support business growth. At the moment I am considering to walk away from my corporate job and focus more on freelancing and by that create a better work-life balance.…Marketing and communication leader with over six years of experience in developing brands, marketing strategies and integrated campaigns across B2B and B2C markets. My experience includes brand positioning, digital marketing, employer branding, rebranding projects, team and partner coordination, and the launch of new services. I combine strategic thinking with hands-on execution and use data, creativity and AI tools to build more efficient marketing processes and support business growth. At the moment I am considering to walk away from my corporate job and focus more on freelancing and by that create a better work-life balance.

Laurita

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Marketing and communication leader with over six years of experience in developing brands, marketing strategies and integrated campaigns across B2B and B2C markets. My experience includes brand positioning, digital marketing, employer branding, rebranding projects, team and partner coordination, and the launch of new services. I combine strategic thinking with hands-on execution and use data, creativity and AI tools to build more efficient marketing processes and support business growth. At the moment I am considering to walk away from my corporate job and focus more on freelancing and by that create a better work-life balance.…Marketing and communication leader with over six years of experience in developing brands, marketing strategies and integrated campaigns across B2B and B2C markets. My experience includes brand positioning, digital marketing, employer branding, rebranding projects, team and partner coordination, and the launch of new services. I combine strategic thinking with hands-on execution and use data, creativity and AI tools to build more efficient marketing processes and support business growth. At the moment I am considering to walk away from my corporate job and focus more on freelancing and by that create a better work-life balance.

Available to hire

Marketing and communication leader with over six years of experience in developing brands, marketing strategies and integrated campaigns across B2B and B2C markets. My experience includes brand positioning, digital marketing, employer branding, rebranding projects, team and partner coordination, and the launch of new services. I combine strategic thinking with hands-on execution and use data, creativity and AI tools to build more efficient marketing processes and support business growth. At the moment I am considering to walk away from my corporate job and focus more on freelancing and by that create a better work-life balance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Lithuanian

Fluent

English

Advanced

Russian

Advanced

Work Experience

Chief Marketing Manager at UAB Alvis ir ko

May 1, 2023 - May 1, 2026

Owned brand renewal and marketing/communications execution. Provided consultative guidance on brand image and communication. Managed and supervised website renewal from audit through new structured development. Coordinated corporate events and internal communication. Contributed to marketing department planning and process improvement. Managed areas including social media content creation, influencer marketing, advertising management, visual direction, design supervision, AI tools implementation, and measurement and campaign analysis. Took responsibility for brand creation and positioning, marketing strategy planning, budget development, and campaign performance analysis, ensuring consistent company image across public and digital channels.

Chief Group Brand Manager at UAB LT KFood Group

February 1, 2023 - February 1, 2025

Led group-wide branding and transition to unified employer/brand positioning. Developed marketing strategies and campaigns from concept to execution for multiple well-known brands within the group. Coordinated creative content, packaging design, and multi-channel communication. Managed marketing strategy across recruitment, temporary employment, payroll and HR services for Lithuanian and international markets. Led employer branding and B2B candidate attraction marketing. Managed digital campaigns including landing pages, social media, offline initiatives, and marketing budgets; coordinated internal teams, agencies, designers, developers, and external partners. Supported new service launches and international market development. Introduced AI tools and improved marketing processes across the organization (part-time).

Marketing Strategist and Creative Director | Brand Creator at Lovimor / Lumestudija / Sollepi

January 1, 2023 - Present

Collaborated with agencies, partners, and influencers to ensure brand consistency and visibility. Participated in new product development from concept creation to market launch. Developed digital communications (Meta Ads, Google Ads, social media) and monitored performance metrics. Served as a brand creator and creative director across owned projects.

Chief Marketing Manager at UAB Maistonamai

July 1, 2021 - February 1, 2023

Responsible for brand renewal, strategy development, and marketing/communications implementation across B2B and B2C segments. Initiated and fully executed comprehensive brand rebranding including visual identity, packaging, and communication direction updates. Developed and implemented a marketing strategy covering social media, influencer marketing, public relations, and digital advertising. Contributed to new product development from concept to market launch. Built annual budgets, analyzed campaign results, and optimized investment allocation. Ensured consistent company image across public and digital channels.