Over the past several years, I’ve built and led content and affiliate teams that not only created content that went viral but directly translated into measurable revenue for some of the largest digital brands in the world. My background blends creative vision, performance-driven strategy, and full-scale production leadership—resulting in hundreds of thousands of views and millions in sales.
I developed content and livestream strategies that seamlessly integrated product placement and affiliate revenue, turning engagement into tangible value. From nurturing brand-to-consumer relationships, to building partnerships with clients, I have successfully closed hundreds of deals bridging in millions in revenue.
As a strategist and brand consultant, I’ve guided major YouTube creators to grow their channels and produce some of their highest-performing videos - from videos, to merch, to product sales. Notably, I helped scale creators’ presence on YouTube by developing and executing a tailored content strategy. I also sold three original shows to Snapchat (two of which continue to run under my original creative concept and title) and helped publishing companies generate over $650M in sales through publishing, paid editorial, and Amazon affiliate UGC.
From end-to-end content creation and campaign strategy to ads, editing, and distribution, I bring a holistic approach to building and scaling brands online. I thrive where creativity meets performance—and I’m passionate about crafting stories that not only inspire audiences but also deliver measurable business growth.
I’d love the opportunity to bring that blend of vision and strategy to your team. Thank you for considering my application—I’m eager to discuss how my experience can elevate your brand’s content and digital impact.
best, Vartuhi
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