Over the past several years, I’ve built and led content and affiliate teams that not only created content that went viral but directly translated into measurable revenue for some of the largest digital brands in the world. My background blends creative vision, performance-driven strategy, and full-scale production leadership—resulting in hundreds of thousands of views and millions in sales. I developed content and livestream strategies that seamlessly integrated product placement and affiliate revenue, turning engagement into tangible value. From nurturing brand-to-consumer relationships, to building partnerships with clients, I have successfully closed hundreds of deals bridging in millions in revenue. As a strategist and brand consultant, I’ve guided major YouTube creators to grow their channels and produce some of their highest-performing videos - from videos, to merch, to product sales. Notably, I helped scale creators' presence on YouTube by developing and executing a tailored content strategy. I also sold three original shows to Snapchat (two of which continue to run under my original creative concept and title) and helped publishing companies generate over $650M in sales through publishing, paid editorial, and Amazon affiliate UGC. From end-to-end content creation and campaign strategy to ads, editing, and distribution, I bring a holistic approach to building and scaling brands online. I thrive where creativity meets performance—and I’m passionate about crafting stories that not only inspire audiences but also deliver measurable business growth. I’d love the opportunity to bring that blend of vision and strategy to your team. Thank you for considering my application—I’m eager to discuss how my experience can elevate your brand’s content and digital impact. best, Vartuhi

Vartuh Oganesyan

Over the past several years, I’ve built and led content and affiliate teams that not only created content that went viral but directly translated into measurable revenue for some of the largest digital brands in the world. My background blends creative vision, performance-driven strategy, and full-scale production leadership—resulting in hundreds of thousands of views and millions in sales. I developed content and livestream strategies that seamlessly integrated product placement and affiliate revenue, turning engagement into tangible value. From nurturing brand-to-consumer relationships, to building partnerships with clients, I have successfully closed hundreds of deals bridging in millions in revenue. As a strategist and brand consultant, I’ve guided major YouTube creators to grow their channels and produce some of their highest-performing videos - from videos, to merch, to product sales. Notably, I helped scale creators' presence on YouTube by developing and executing a tailored content strategy. I also sold three original shows to Snapchat (two of which continue to run under my original creative concept and title) and helped publishing companies generate over $650M in sales through publishing, paid editorial, and Amazon affiliate UGC. From end-to-end content creation and campaign strategy to ads, editing, and distribution, I bring a holistic approach to building and scaling brands online. I thrive where creativity meets performance—and I’m passionate about crafting stories that not only inspire audiences but also deliver measurable business growth. I’d love the opportunity to bring that blend of vision and strategy to your team. Thank you for considering my application—I’m eager to discuss how my experience can elevate your brand’s content and digital impact. best, Vartuhi

Available to hire

Over the past several years, I’ve built and led content and affiliate teams that not only created content that went viral but directly translated into measurable revenue for some of the largest digital brands in the world. My background blends creative vision, performance-driven strategy, and full-scale production leadership—resulting in hundreds of thousands of views and millions in sales.
I developed content and livestream strategies that seamlessly integrated product placement and affiliate revenue, turning engagement into tangible value. From nurturing brand-to-consumer relationships, to building partnerships with clients, I have successfully closed hundreds of deals bridging in millions in revenue.
As a strategist and brand consultant, I’ve guided major YouTube creators to grow their channels and produce some of their highest-performing videos - from videos, to merch, to product sales. Notably, I helped scale creators’ presence on YouTube by developing and executing a tailored content strategy. I also sold three original shows to Snapchat (two of which continue to run under my original creative concept and title) and helped publishing companies generate over $650M in sales through publishing, paid editorial, and Amazon affiliate UGC.
From end-to-end content creation and campaign strategy to ads, editing, and distribution, I bring a holistic approach to building and scaling brands online. I thrive where creativity meets performance—and I’m passionate about crafting stories that not only inspire audiences but also deliver measurable business growth.
I’d love the opportunity to bring that blend of vision and strategy to your team. Thank you for considering my application—I’m eager to discuss how my experience can elevate your brand’s content and digital impact.
best, Vartuhi

See more

Language

Armenian
Fluent
Spanish; Castilian
Advanced

Work Experience

Senior Affiliate Producer & Social Media Specialist at Centerfield
April 1, 2025 - Present
Lead affiliate content strategy, developing high-converting formats that drive engagement and sales across Amazon, YouTube and emerging platforms. Built and implemented the company’s Amazon Live strategy, increasing visibility, conversions, and partnerships. Established new brand partnerships and client relationships, expanding affiliate revenue streams and diversifying collaborations. Served as hybrid creative/strategic lead, balancing content development with client acquisition and relationship management.
Senior Social Media & Brand Specialist at Alpine Investors
April 1, 2024 - Present
Scaled YouTube presence from the ground up to hundreds of thousands of views; developed cross-platform social media growth strategies, significantly boosting brand awareness. Collaborated with design and marketing teams to refine brand image and messaging, supporting portfolio companies’ growth.
Senior Affiliate Video Producer at First Media
February 1, 2024 - April 1, 2025
Founded and scaled the affiliate content division, generating significant new revenue streams. Produced high-converting affiliate video content, consistently exceeding engagement and sales benchmarks. Closed major brand deals and partnerships, driving revenue growth and diversifying collaborations. Bridged creative production with business development.
Senior Video Producer at Brain Jolt Media
June 1, 2021 - Present
Developed and launched 5+ original digital shows, including 3 Snapchat series with a combined audience of 3M+ subscribers within 12 months. Produced branded campaigns and Amazon Affiliate videos, increasing revenue and engagement across platforms. Maintained a high close rate on brand deals and secured hundreds of partnerships. Bridged creative production with sales and business development.
Pilot Producer at Indigenous Media
August 1, 2021 - Present
Created and produced pilots and spin-offs of award-winning shows; managed a team of producers and editors; streamlined workflows for efficient production. Delivered multi-platform digital content with strong audience reach.
Producer at Litton Entertainment
September 1, 2017 - October 31, 2019
Produced major YouTube series including Kids React, Teens React, Elders React, and Celebs React, each garnering millions of views. Managed full production cycle from pitch to post, scripting, and crew coordination; ensured compliance with Educational & Informational (E/I) guidelines and brand standards.
Producer at EUE/Sokolow
September 1, 2011 - November 1, 2016
Developed and pitched show concepts to major networks (NBC, A&E, Lifetime, Bravo). Produced pilots featuring top talent, managed budgets, third-party vendor relations, and post-production deliverables.
Creative Director at La Vie Productions
June 1, 2017 - June 30, 2017
Led creative direction for branded content campaigns, music videos, and commercials. Developed pitches and promotional content for fashion and beauty brands, boosting brand visibility. Provided strategic creative consulting for startups, aligning campaigns with brand vision.

Education

Bachelor of Arts in English & Film at University of California, Los Angeles
January 11, 2030 - December 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services