I am Varvara Sittseva, a Senior Marketing & Brand Designer with 6+ years of experience across digital and offline channels. I specialize in brand systems, campaigns, and marketing design, and I have led design direction for projects like Ozon Fresh, delivering cross-channel campaigns and coordinating teams. My background spans e-commerce, mobile apps, and health tech. I focus on scalable design and measurable marketing impact, with hands-on skills in branding, visual identity, and production design. Based in Cyprus, I’m open to remote and hybrid opportunities within the EU or US.

Varvara Sittseva

I am Varvara Sittseva, a Senior Marketing & Brand Designer with 6+ years of experience across digital and offline channels. I specialize in brand systems, campaigns, and marketing design, and I have led design direction for projects like Ozon Fresh, delivering cross-channel campaigns and coordinating teams. My background spans e-commerce, mobile apps, and health tech. I focus on scalable design and measurable marketing impact, with hands-on skills in branding, visual identity, and production design. Based in Cyprus, I’m open to remote and hybrid opportunities within the EU or US.

Available to hire

I am Varvara Sittseva, a Senior Marketing & Brand Designer with 6+ years of experience across digital and offline channels. I specialize in brand systems, campaigns, and marketing design, and I have led design direction for projects like Ozon Fresh, delivering cross-channel campaigns and coordinating teams.

My background spans e-commerce, mobile apps, and health tech. I focus on scalable design and measurable marketing impact, with hands-on skills in branding, visual identity, and production design. Based in Cyprus, I’m open to remote and hybrid opportunities within the EU or US.

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Language

English
Advanced
Russian
Fluent
Greek, Modern
Beginner

Work Experience

Marketing/Communication Designer at Flo Health Inc.
January 1, 2026 - Present
Part-time role focused on marketing and communications design for Flo Health's products and campaigns. Collaborated with marketing teams to create digital assets, visuals, and brand narratives across app and web touchpoints. Led design initiatives to improve engagement and consistency.
Brand Designer at Fjor (Keto Diet App)
July 1, 2025 - Present
Provided branding and design support for Fjor's keto diet app, including visual identity, marketing assets, and UX-facing visuals for onboarding and campaigns.
Brand Designer at Soula
January 1, 2024 - January 1, 2024
Redesigned brand identity and visual system to align business and product communication. Developed new logo and brand guidelines, created visual direction for marketing and social media. Delivered a complete brand book for consistency.
Senior Marketing/Brand Designer at Mayflower
January 1, 2023 - January 1, 2024
Built marketing design direction from scratch in a company without an established marketing function. Developed visual identity and design system for multiple projects. Created branding for new products from concept to execution. Led external team in developing brand identity for one project. Designed assets for offline exhibitions and marketing materials.
Lead Designer at OZON (e-com)
January 1, 2020 - January 1, 2023
Led design direction for Ozon Fresh, across digital and offline channels. Developed and maintained scalable design systems for marketing. Delivered cross-channel campaigns (app, web, social, outdoor, packaging). Designed high-impact promotional campaigns and landing pages. Collaborated with marketing teams to improve campaign performance. Managed and mentored juniors and external contractors. Participated in hiring and scaling the design team.
Marketing Designer at Simple App
January 1, 2022 - January 1, 2023
Worked across product and marketing teams, delivering design for both in-app and communication flows. Designed paywalls, UI graphics, and visual assets for the app. Created email campaigns and CRM communication flows. Designed visual materials for scientific content and publications.
Freelance Designer at Lóvi
January 1, 2022 - January 1, 2022
Freelance work with agencies & freelance (R TA, Re:volution, Jami, Paper Planes).
Designer at Agencies & Freelance (RTA, Re:volution, Jami, Paper Planes)
January 1, 2017 - January 1, 2020
Worked with international and local brands across FMCG, retail, and lifestyle sectors. Delivered campaign visuals, branding, and social media assets. Contributed to product launches and marketing campaigns. Created motion and digital content for advertising.
Graphic Design Intern at Ogilvy
June 1, 2017 - August 1, 2017
Graphic Design Intern at Ogilvy; assisted on graphic design projects and gained exposure to advertising campaigns.
Volunteer at City Friends Club
January 1, 2022 - Present
Designed visual materials for environmental meetups and community events in Cyprus.
Volunteer at Kind Factory
January 1, 2024 - January 1, 2024
Developed brand identity & web presence for a social impact project.
Archaeological Field & Artist Assistant at Patrey
January 1, 2017 - January 1, 2017
Participated in archaeological fieldwork and documentation; assisted in excavation activities; supported visual recording of artifacts.

Education

Digital Technology Design at Moscow Institute of Economics and EBSchool of Design
January 1, 2020 - January 1, 2024
Graphic Design at Moscow Institute of Art & Industry
January 1, 2014 - January 1, 2020
Stroganov Art & Design Foundation (Academic Course) at Moscow State Academy of Arts & Industry
January 1, 2013 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Healthcare, Media & Entertainment, Professional Services