I am ambitious and efficient orientated person. Proactive in everyday tasks and always working with the end in mind. I have just finished my marketing specialist role for a coffee manufacturer and distributor- Spetema. I have experience in e-commerce, sales, market research, competitive research, product research, social media campaigns, video campaigns, brand strategy, analysing sales for most sufficient promotions, negotiating delays for promotions and campaigns with external firms and more. My hobbies and other skills are being held in creating websites, pages, and advising ideas and business about growth and strategy.

Vasil Vasilev

I am ambitious and efficient orientated person. Proactive in everyday tasks and always working with the end in mind. I have just finished my marketing specialist role for a coffee manufacturer and distributor- Spetema. I have experience in e-commerce, sales, market research, competitive research, product research, social media campaigns, video campaigns, brand strategy, analysing sales for most sufficient promotions, negotiating delays for promotions and campaigns with external firms and more. My hobbies and other skills are being held in creating websites, pages, and advising ideas and business about growth and strategy.

Available to hire

I am ambitious and efficient orientated person. Proactive in everyday tasks and always working with the end in mind. I have just finished my marketing specialist role for a coffee manufacturer and distributor- Spetema. I have experience in e-commerce, sales, market research, competitive research, product research, social media campaigns, video campaigns, brand strategy, analysing sales for most sufficient promotions, negotiating delays for promotions and campaigns with external firms and more. My hobbies and other skills are being held in creating websites, pages, and advising ideas and business about growth and strategy.

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Language

Bulgarian
Fluent
English
Fluent
Dutch
Intermediate

Work Experience

Digital Business Strategy / Marketing (Internship) at Balkam Group Ltd. - SPETEMA coffee
February 1, 2026 - July 1, 2026
Planned and executed marketing and digital activities, including web/e-commerce operations, content creation for social media, and campaign execution. Coordinated with external stakeholders, supported promotions and sales channels, and contributed to strategic market research. Produced reporting and analyzed performance to improve outcomes.
Marketing / Digital Business (Role) at Wageningen University & Research
October 1, 2024 - March 1, 2025
Contributed to marketing activities and digital projects. Supported market/product analysis and helped execute research-related deliverables with structured reporting and presentation outputs.
Intern / Research Assistant at Wageningen University & Research
October 1, 2024 - March 1, 2025
Participated in international business studies, focusing on product management and marketing in a data-driven environment; supported cross-functional teams and contributed to market research and reporting.
Marketing / Digital Strategy / Content & E-commerce Operations (Internship/Role) at AV Craft
October 1, 2023 - April 1, 2024
Coordinated marketing and digital tasks, including campaign content and operational support for business processes. Supported data-driven optimization and helped improve product/process decisions based on customer and business needs.
Intern at Balkam Group
October 1, 2023 - April 1, 2024
Delivered 10+ Horeca branding projects in Adobe Illustrator and InDesign, including shop signage, vending visuals, and drinks menus. Independently coordinated ISO 9001 recertification with ÖHMI Europe Cert, managing a complex external stakeholder process from scratch.
Marketing Lead – Global Enterprise Project at AV Craft / Wageningen University & Research
January 1, 2023 - December 31, 2023
Managed and developed a marketing plan, executed it, conducted market analysis, research and evaluated product potential; demonstrated cross-cultural management and social entrepreneurship.
Digital Marketing Specialist at Freelance / Personal Brand
January 1, 2021 - December 31, 2024
Developed and executed digital marketing campaigns using Meta Ads; implemented SEO strategies using Google Ads; produced monthly newsletters and regional promotions; managed a complex external stakeholder process from scratch.
Marketing / HR & Training Coordinator (Assistant) at McDonald's Bulgaria
January 1, 2020 - January 1, 2022
Coordinated staff, equipment, food operations, and HR/training activities. Performed audits and supported administration and finance management tasks.
HR and Training Manager at McDonald's Bulgaria
January 1, 2020 - December 31, 2022
Coordinated people, equipment, and food; HR and training staff and managers; audits and visits.
Founder & Owner at Self-employed – Marble products online
January 1, 2019 - December 31, 2022
Founded and managed an online business selling marble products.

Education

Certificate at University of Virginia
May 1, 2024 - July 1, 2024
Bachelor's in International Business at University of Applied Science
January 1, 2024 - June 2, 2026
Fundamentals of Marketing Strategy Online Course at University of London
October 1, 2024 - January 1, 2025
AV Craft at Wageningen University & Research
October 1, 2023 - April 1, 2024
Fundamentals of Marketing Strategy Online Course at University of London
October 1, 2024 - January 1, 2025
Bachelor's degree (BBA/International Business) at Utrecht University of Applied Sciences
January 1, 2024 - December 31, 2024
at University of Virginia
May 1, 2024 - July 1, 2024
at University of London
October 1, 2024 - January 1, 2025
International Business (BSc) at University of Virginia
January 1, 2023 - July 20, 2026

Qualifications

ISO 9001 Recertification Coordination
January 11, 2030 - June 2, 2026
ISO 9001 Certification
January 11, 2030 - June 2, 2026
ISO 9001 certification (ÖHMI EuropeCert)
January 11, 2030 - July 20, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail, Consumer Goods, Financial Services