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I am a dynamic UX/UI designer with over six years of experience in interaction design, UX research, and crafting user-centered digital experiences. My expertise spans designing award-winning eCommerce platforms, enhancing government portals, and leading end-to-end solution designs that drive business impact. In addition to my UX/UI practice, I bring a creative edge through my work in art direction and visual storytelling, allowing me to merge aesthetics with functionality to create engaging, meaningful experiences.…I am a dynamic UX/UI designer with over six years of experience in interaction design, UX research, and crafting user-centered digital experiences. My expertise spans designing award-winning eCommerce platforms, enhancing government portals, and leading end-to-end solution designs that drive business impact. In addition to my UX/UI practice, I bring a creative edge through my work in art direction and visual storytelling, allowing me to merge aesthetics with functionality to create engaging, meaningful experiences.

Vasilisa Sugak

Product Designer, UX Designer, UI Designer, +3

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I am a dynamic UX/UI designer with over six years of experience in interaction design, UX research, and crafting user-centered digital experiences. My expertise spans designing award-winning eCommerce platforms, enhancing government portals, and leading end-to-end solution designs that drive business impact. In addition to my UX/UI practice, I bring a creative edge through my work in art direction and visual storytelling, allowing me to merge aesthetics with functionality to create engaging, meaningful experiences.…I am a dynamic UX/UI designer with over six years of experience in interaction design, UX research, and crafting user-centered digital experiences. My expertise spans designing award-winning eCommerce platforms, enhancing government portals, and leading end-to-end solution designs that drive business impact. In addition to my UX/UI practice, I bring a creative edge through my work in art direction and visual storytelling, allowing me to merge aesthetics with functionality to create engaging, meaningful experiences.

Available to hire

I am a dynamic UX/UI designer with over six years of experience in interaction design, UX research, and crafting user-centered digital experiences. My expertise spans designing award-winning eCommerce platforms, enhancing government portals, and leading end-to-end solution designs that drive business impact.

In addition to my UX/UI practice, I bring a creative edge through my work in art direction and visual storytelling, allowing me to merge aesthetics with functionality to create engaging, meaningful experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hebrew (modern)

Fluent

Russian

Fluent

Work Experience

UX/UI Designer at Rock Agency, Melbourne

April 1, 2021 - September 1, 2021

Produced innovative and consistent UX/UI designs with a strong user-centered focus across a range of brands. Responsibilities included creating responsive websites, wireframing and designing website mockups, collaborating with development teams until the product was ready, QA review, and crafting digital design assets for social media.

UX/UI Designer (Freelance) at Freelance, Melbourne

July 1, 2019 - April 1, 2021

Delivered UX/UI for desktop and mobile websites and apps; conducted UX research including stakeholder interviews, client interviews, and audience analysis; designed brand identity components, logos, and print materials; produced product photography shoots; created social media branding; collaborated with clients to translate concepts into functional experiences.

Web Designer at Microline, Israel

March 1, 2018 - July 1, 2019

Worked on web design projects for Israeli clients; performed user research, stakeholder interviews, and prototyping; developed brand identity including logos and print collateral; produced product photography; supported front-end development; created social media assets.

Product Designer at Seisma, Melbourne

August 1, 2021 - August 1, 2023

Visualised, designed, and delivered solutions to complex problems in the public and enterprise sectors. Developed new and existing ideas using the double diamond design methodology and human-centered approaches to deliver best-practice user experiences from concepts to prototypes. Created Design Systems, defined design briefs, and collaborated with product owners and stakeholders to drive outcomes.

Founder, Creative Director at 1 Aesthetics, Melbourne

October 1, 2022 - Present

Founded 1 Aesthetics, leading visual storytelling initiatives, brand collaborations, and artistic productions. Responsibilities included concept development and strategic creative planning; art direction and styling for fashion shoots; applying UX/UI thinking to visual presentation; brand management; scouting locations and assembling teams; overseeing project timelines and production workflows; organizing small-scale art events showcasing emerging artists and designers.

Founder, Creative and Art Director (Freelance) at 1 Aesthetics

October 1, 2022 - Present

Leads visual storytelling initiatives, brand collaborations, and artistic productions from concept to execution. Provides art direction and styling for fashion and conceptual photoshoots; applies UX/UI thinking to visual presentation and storytelling; manages brand consistency across campaigns; oversees scheduling and production workflows; organizes small-scale art events and talent.

Product Designer at Seisma

August 1, 2021 - August 1, 2023

Designs and develops solutions for public sector and enterprise clients, applying double diamond design methodologies and human-centered approaches to deliver effective UX across products. Responsibilities include establishing a Design System for consistency and efficiency, stakeholder interviews, and collaborating with development and QA teams.

UX/UI Designer at Rock Agency

April 1, 2021 - September 1, 2021

Melbourne-based award-winning digital agency; produced innovative, consistent design across brands with efficient and user-centered experiences. Created responsive websites, wireframes, and mockups; collaborated with developers and QA teams until the product was ready for delivery.

UX/UI Designer at Freelance (Melbourne)

July 1, 2019 - April 1, 2021

UX/UI design for websites and apps; UX research including stakeholder interviews, competitor reviews, client interviews, and target audience analysis; Shopify templates customization; product photography; branding and logo creation; print design; social media branding.

Web Designer at Microline

March 1, 2018 - July 1, 2019

Web designer for Israeli market; contributed to website design and front-end assets; collaborated with clients to deliver responsive, visually compelling sites.