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Hi, I’m Dipali Vassantrai, a UX/UI designer with experience across the full product design lifecycle—from user research and wireframing to high-fidelity prototyping and usability testing. I’m passionate about turning complex user needs into intuitive, accessible digital experiences, and I enjoy collaborating closely with product and engineering teams to ship delightful products. I’ve led end-to-end design for multiple projects, built reusable UI components and design systems, and used analytics to drive engagement and conversions. Proficient in Figma, Adobe Creative Cloud, Framer, and a range of front-end tools, I bring a strong sense of typography, layout, and accessibility to every project.…Hi, I’m Dipali Vassantrai, a UX/UI designer with experience across the full product design lifecycle—from user research and wireframing to high-fidelity prototyping and usability testing. I’m passionate about turning complex user needs into intuitive, accessible digital experiences, and I enjoy collaborating closely with product and engineering teams to ship delightful products. I’ve led end-to-end design for multiple projects, built reusable UI components and design systems, and used analytics to drive engagement and conversions. Proficient in Figma, Adobe Creative Cloud, Framer, and a range of front-end tools, I bring a strong sense of typography, layout, and accessibility to every project.

Dipali Vassantrai

PRO

Web Designer, 3D Designer, Digital Producer, +6

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Hi, I’m Dipali Vassantrai, a UX/UI designer with experience across the full product design lifecycle—from user research and wireframing to high-fidelity prototyping and usability testing. I’m passionate about turning complex user needs into intuitive, accessible digital experiences, and I enjoy collaborating closely with product and engineering teams to ship delightful products. I’ve led end-to-end design for multiple projects, built reusable UI components and design systems, and used analytics to drive engagement and conversions. Proficient in Figma, Adobe Creative Cloud, Framer, and a range of front-end tools, I bring a strong sense of typography, layout, and accessibility to every project.…Hi, I’m Dipali Vassantrai, a UX/UI designer with experience across the full product design lifecycle—from user research and wireframing to high-fidelity prototyping and usability testing. I’m passionate about turning complex user needs into intuitive, accessible digital experiences, and I enjoy collaborating closely with product and engineering teams to ship delightful products. I’ve led end-to-end design for multiple projects, built reusable UI components and design systems, and used analytics to drive engagement and conversions. Proficient in Figma, Adobe Creative Cloud, Framer, and a range of front-end tools, I bring a strong sense of typography, layout, and accessibility to every project.

Available to hire

Leicester, United Kingdom

Hi, I’m Dipali Vassantrai, a UX/UI designer with experience across the full product design lifecycle—from user research and wireframing to high-fidelity prototyping and usability testing. I’m passionate about turning complex user needs into intuitive, accessible digital experiences, and I enjoy collaborating closely with product and engineering teams to ship delightful products.

I’ve led end-to-end design for multiple projects, built reusable UI components and design systems, and used analytics to drive engagement and conversions. Proficient in Figma, Adobe Creative Cloud, Framer, and a range of front-end tools, I bring a strong sense of typography, layout, and accessibility to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Advanced

Gujarati

Intermediate

Work Experience

Product Designer at The Olive Trust

November 1, 2025 - Present

Delivered a content-rich digital product end-to-end, conducting user research, creating personas and journey maps, and designing high-fidelity responsive UI in Figma. Used Google Analytics to identify usability and conversion issues, improving engagement by 40%+ and site pathway clarity by 60%+ to support scalable, accessible design.

Founding Product Designer at RUPA

November 1, 2025 - Present

Collaborated closely with a developer to design and iterate on UI patterns, ensuring accurate and scalable implementation. Applied strong typography, hierarchy and layout principles to deliver a clean, user-focused interface optimised for engagement and conversion.

Product Designer at ARBO

February 1, 2024 - April 1, 2024

Led end-to-end product design from discovery research and usability testing through to interactive Figma prototype. Partnered with a cross-functional team of 6 to design and ship user flows, improving clarity, task completion and overall usability.

Lead UX/UI Designer at Prismatik

January 1, 2024 - February 1, 2024

Case study project focusing on mobile-first UX/UI design; led research, ideation, and prototyping for Prismatik’s mobile-first website.

Lead UX/UI Designer at Nousgarden

December 1, 2023 - January 1, 2024

Case study project from discovery to delivery of a mobile app; led UX research, design decisions and visual system to deliver an engaging app interface.

UX/UI Designer at ReAct

November 1, 2023 - Present

Case study project from discovery to delivery of a website; led UX research, design decisions and prototyping.

Private Tutor at Freelance

February 1, 2025 - Present

Designed storytelling-driven learning materials with micro-interactions, boosting student engagement, comprehension and retention by more than 85%.

Architectural Assistant at DSDHA

August 1, 2022 - May 1, 2023

Translated complex regulatory and stakeholder requirements into structured visual systems and high-quality presentation outputs within multidisciplinary teams.

Architectural Assistant at BDP

January 1, 2021 - October 1, 2021

Collaborated within large cross-functional teams to coordinate design inputs and deliver clear, consistent visual documentation under tight project timelines.

Architectural Assistant at GRID

March 1, 2022 - May 1, 2022

Generated 3D visuals of London for planning reports, increasing planning application conversion rates by 20%.