Hi, I’m Dipali Vassantrai, a UX/UI designer with experience across the full product design lifecycle—from user research and wireframing to high-fidelity prototyping and usability testing. I’m passionate about turning complex user needs into intuitive, accessible digital experiences, and I enjoy collaborating closely with product and engineering teams to ship delightful products. I’ve led end-to-end design for multiple projects, built reusable UI components and design systems, and used analytics to drive engagement and conversions. Proficient in Figma, Adobe Creative Cloud, Framer, and a range of front-end tools, I bring a strong sense of typography, layout, and accessibility to every project.

Dipali Vassantrai

PRO

Hi, I’m Dipali Vassantrai, a UX/UI designer with experience across the full product design lifecycle—from user research and wireframing to high-fidelity prototyping and usability testing. I’m passionate about turning complex user needs into intuitive, accessible digital experiences, and I enjoy collaborating closely with product and engineering teams to ship delightful products. I’ve led end-to-end design for multiple projects, built reusable UI components and design systems, and used analytics to drive engagement and conversions. Proficient in Figma, Adobe Creative Cloud, Framer, and a range of front-end tools, I bring a strong sense of typography, layout, and accessibility to every project.

Available to hire

Hi, I’m Dipali Vassantrai, a UX/UI designer with experience across the full product design lifecycle—from user research and wireframing to high-fidelity prototyping and usability testing. I’m passionate about turning complex user needs into intuitive, accessible digital experiences, and I enjoy collaborating closely with product and engineering teams to ship delightful products.

I’ve led end-to-end design for multiple projects, built reusable UI components and design systems, and used analytics to drive engagement and conversions. Proficient in Figma, Adobe Creative Cloud, Framer, and a range of front-end tools, I bring a strong sense of typography, layout, and accessibility to every project.

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Language

English
Fluent
Portuguese
Advanced
Gujarati
Intermediate

Work Experience

Product Designer at The Olive Trust
November 1, 2025 - Present
Delivered a content-rich digital product end-to-end, conducting user research, creating personas and journey maps, and designing high-fidelity responsive UI in Figma. Used Google Analytics to identify usability and conversion issues, improving engagement by 40%+ and site pathway clarity by 60%+ to support scalable, accessible design.
Founding Product Designer at RUPA
November 1, 2025 - Present
Collaborated closely with a developer to design and iterate on UI patterns, ensuring accurate and scalable implementation. Applied strong typography, hierarchy and layout principles to deliver a clean, user-focused interface optimised for engagement and conversion.
Product Designer at ARBO
February 1, 2024 - April 1, 2024
Led end-to-end product design from discovery research and usability testing through to interactive Figma prototype. Partnered with a cross-functional team of 6 to design and ship user flows, improving clarity, task completion and overall usability.
Lead UX/UI Designer at Prismatik
January 1, 2024 - February 1, 2024
Case study project focusing on mobile-first UX/UI design; led research, ideation, and prototyping for Prismatik’s mobile-first website.
Lead UX/UI Designer at Nousgarden
December 1, 2023 - January 1, 2024
Case study project from discovery to delivery of a mobile app; led UX research, design decisions and visual system to deliver an engaging app interface.
UX/UI Designer at ReAct
November 1, 2023 - Present
Case study project from discovery to delivery of a website; led UX research, design decisions and prototyping.
Private Tutor at Freelance
February 1, 2025 - Present
Designed storytelling-driven learning materials with micro-interactions, boosting student engagement, comprehension and retention by more than 85%.
Architectural Assistant at DSDHA
August 1, 2022 - May 1, 2023
Translated complex regulatory and stakeholder requirements into structured visual systems and high-quality presentation outputs within multidisciplinary teams.
Architectural Assistant at BDP
January 1, 2021 - October 1, 2021
Collaborated within large cross-functional teams to coordinate design inputs and deliver clear, consistent visual documentation under tight project timelines.
Architectural Assistant at GRID
March 1, 2022 - May 1, 2022
Generated 3D visuals of London for planning reports, increasing planning application conversion rates by 20%.

Education

UX/UI Design Certification at Ironhack
November 1, 2023 - February 1, 2024
BA(Hons) Architecture at The University of Sheffield
September 1, 2015 - September 1, 2020

Qualifications

UX/UI Design Certification
November 1, 2023 - February 1, 2024
BA(Hons) Architecture
September 1, 2015 - September 1, 2020

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education