I'm a proactive, multilingual business student pursuing a double degree in International Business and Economics with a Master in International Business Management. I actively apply data-driven approaches to email marketing, CRM, and multi-channel campaigns, and I enjoy collaborating across cultures in dynamic environments. I’m passionate about turning analytics into actionable marketing ideas and building engaging digital experiences. Beyond my studies and work, I lead and participate in NGOs and cultural events to promote creativity, cultural exchange, and active lifestyles. My experience shaping festivals, coordinating volunteers, and delivering cross-platform campaigns complements my hands-on marketing skills and project-management mindset.

Vassilena Veselinova Rankova

I'm a proactive, multilingual business student pursuing a double degree in International Business and Economics with a Master in International Business Management. I actively apply data-driven approaches to email marketing, CRM, and multi-channel campaigns, and I enjoy collaborating across cultures in dynamic environments. I’m passionate about turning analytics into actionable marketing ideas and building engaging digital experiences. Beyond my studies and work, I lead and participate in NGOs and cultural events to promote creativity, cultural exchange, and active lifestyles. My experience shaping festivals, coordinating volunteers, and delivering cross-platform campaigns complements my hands-on marketing skills and project-management mindset.

Available to hire

I’m a proactive, multilingual business student pursuing a double degree in International Business and Economics with a Master in International Business Management. I actively apply data-driven approaches to email marketing, CRM, and multi-channel campaigns, and I enjoy collaborating across cultures in dynamic environments. I’m passionate about turning analytics into actionable marketing ideas and building engaging digital experiences.

Beyond my studies and work, I lead and participate in NGOs and cultural events to promote creativity, cultural exchange, and active lifestyles. My experience shaping festivals, coordinating volunteers, and delivering cross-platform campaigns complements my hands-on marketing skills and project-management mindset.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
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Language

Bulgarian
Fluent
English
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate
French
Intermediate

Work Experience

Email Marketing & CRM Intern at Degusta Box
January 1, 2026 - Present
Support Email Marketing & CRM campaigns: build and schedule emails, create segments (e.g., active/purchase/cancelled/engaged), and manage links/UTMs to ensure correct tracking. Monitor and report campaign performance (open rate, CTR/CTOR, conversions/acquisition) and propose optimizations through testing and audience targeting. Collaborate with the marketing team to optimize flows and drive customer engagement and retention.
Director at SPOREART NGO
January 1, 2025 - Present
Non-profit organisation in development dedicated to culture, art and sport. Our mission is to promote creativity, cultural exchange, and active lifestyles by organising festivals, workshops, and community engagement that bring together artists, athletes, and local communities.
Director at SPORTEART NGO
January 1, 2025 - Present
Lead the organisation’s initiatives focused on culture, art, and sport; oversee project planning, festival activities, and community engagement; coordinate with partners and 500+ volunteers. Manage partnerships and communications to promote cultural exchange and active lifestyles.
Digital Marketing and Communication Intern at Broks Vision, Digital Marketing Agency
February 1, 2024 - July 1, 2024
Supported multi-channel campaigns for Samsung Bulgaria, L’Occitane, BioGaia, and Domaine Boyar, contributing to 40+ social assets and cross-platform activations that increased average engagement by 18%. Created performance reports, analyzed campaign data, and contributed to A/B testing initiatives, that improved content efficiency and click-through performance by 10%.
Digital Marketing and Communication Intern at Broks Vision
February 1, 2024 - July 1, 2024
Supported multi-channel campaigns for Samsung Bulgaria, L’Occitane, BioGaia, and Domaine Boyar; contributed to 40+ social assets and cross-platform activations; created performance reports and contributed to A/B testing, improving content effectiveness and click-through performance.
Sales Advisor at H&M
April 1, 2023 - January 31, 2024
Provided personalised customer service and styling assistance, achieving 95%+ customer satisfaction during peak hours; managed merchandise presentation, replenishment, and visual organisation to ensure brand consistency.
Intern at Broks Vision (Digital Marketing Agency)
January 1, 2023 - June 30, 2023
Completed a six-month internship focusing on digital marketing tasks including content creation, community management, social media marketing, video editing, customer service, and creative creation. Gained practical experience applying digital marketing strategies and tools to support company goals during 2023.
Festival Organizer at VIAPONTICA NGO
July 1, 2022 - Present
Organised and coordinated cultural and environmental festivals, including logistics, scheduling, and contact with partners and 500+ volunteers. Coordinated with local organisations and media partners to ensure successful event implementation and high community engagement; contributed to social media promotion that expanded reach.
Sales Advisor at H&M
January 1, 2022 - December 31, 2023
Provided customer service and sales support at the H&M store located in Ginnekenstraat, Breda. Engaged directly with customers to assist with product selections and queries, enhancing the customer experience during the 2022/2023 period.

Education

Bachelor's Degree at Avans University of Applied Sciences
August 1, 2022 - June 30, 2026
Master in International Business Management at Università Cattolica del Sacro Cuore, Piacenza, Italy
January 11, 2030 - May 1, 2026
International Business & Economics Bachelor at Università Cattolica del Sacro Cuore, Piacenza, Italy
January 11, 2030 - December 1, 2025
BBA at Avans University of Applied Sciences, Breda, Netherlands
January 11, 2030 - June 1, 2026
Master in International Business Management at Università Cattolica del Sacro Cuore, Piacenza, Italy
January 11, 2030 - May 1, 2026
International Business & Economics Bachelor (Double Degree Program with Università Cattolica del Sacro Cuore) at Università Cattolica del Sacro Cuore, Piacenza, Italy
January 11, 2030 - December 1, 2025
BBA at Avans University of Applied Sciences, Breda, the Netherlands
January 11, 2030 - June 1, 2026

Qualifications

Shopping ads certified
February 1, 2023 - February 28, 2023
Social media certified
February 1, 2023 - February 28, 2023
Content marketing certified
February 1, 2023 - February 28, 2023
HubSpot: Social Media Marketing, Content Marketing, Digital Marketing, SEO, Digital Advertising, Email Marketing
January 11, 2030 - February 12, 2026
Google: Shopping Ads
January 11, 2030 - February 12, 2026
SoftUni: Digital Marketing, Graphic Design
January 11, 2030 - February 12, 2026
LVMH inside certificate
January 11, 2030 - February 12, 2026
HubSpot: Social Media Marketing, Content Marketing, Digital Marketing, SEO, Digital Advertising, Email Marketing
January 11, 2030 - February 12, 2026
Google: Shopping ads
January 11, 2030 - February 12, 2026
SoftUni: Digital marketing, Graphic Design
January 11, 2030 - February 12, 2026
LVMH inside certificate
January 11, 2030 - February 12, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet, Non-Profit Organization, Education