I am a creative and results-driven Digital Marketer & Social Media Manager with over 5 years’ experience managing campaigns for 40+ clients across B2B and B2C sectors. I’m skilled in content creation, paid advertising, and community growth. I enjoy leading projects from concept to execution, optimizing campaigns for engagement, reach, and ROI. I’m passionate about brand storytelling and building strong online communities.

Alona Vasilyeva

I am a creative and results-driven Digital Marketer & Social Media Manager with over 5 years’ experience managing campaigns for 40+ clients across B2B and B2C sectors. I’m skilled in content creation, paid advertising, and community growth. I enjoy leading projects from concept to execution, optimizing campaigns for engagement, reach, and ROI. I’m passionate about brand storytelling and building strong online communities.

Available to hire

I am a creative and results-driven Digital Marketer & Social Media Manager with over 5 years’ experience managing campaigns for 40+ clients across B2B and B2C sectors. I’m skilled in content creation, paid advertising, and community growth.

I enjoy leading projects from concept to execution, optimizing campaigns for engagement, reach, and ROI. I’m passionate about brand storytelling and building strong online communities.

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Language

English
Fluent
Dutch
Intermediate
Ukrainian
Fluent
Russian
Fluent

Work Experience

Head of SMM (remote, part-time) at GYEL, EU Program
May 20, 2025 - Present
Social media strategy and management across multiple platforms; oversight of content creation, paid and organic campaigns; analytics, KPI analysis, and actionable insights to optimize performance.
Social Media Manager & Designer at Damian Force Show
November 20, 2024 - September 29, 2025
Developed and executed cost-free promotional campaigns leveraging lecturer features and social media tags; led an SMM team to deliver a strategic content plan with consistent posting and brand presence; increased engagement by 10% in two months and contributed to a 15% rise in organic traffic through SEO-optimized content and website improvements.
Sales Associate at ZARA Ghent
February 20, 2025 - September 29, 2025
Supported daily store operations, ensuring merchandise presentation was well-presented and aligned with brand standards.
Head of SMM at GYEL, EU Program
May 20, 2025 - Present
Led social media marketing for an EU program; remote, part-time; developed and implemented content strategy to boost engagement.
Social Media Manager & Designer at Damian Force Show
November 20, 2024 - September 29, 2025
Led the social media content plan; managed multimedia content creation and editing; ensured consistent posting and brand presence; increased brand engagement.
Freelance Digital Marketer & SMM at Various Clients
December 31, 2022 - September 29, 2025
Developed and executed digital marketing campaigns for 40+ clients across B2B and B2C sectors; content creation, paid advertising, and community growth; produced and edited multimedia content, boosting follower growth.
Sales Associate at Skechers Ghent
February 20, 2025 - September 29, 2025
Part-time on-site sales associate; supported retail operations and achieved monthly targets; customer service and visual merchandising.
Head of Social Media Marketing (SMM) at GYEL, EU Program
May 20, 2025 - October 27, 2025
Remote, part-time role leading social media strategy and campaigns; responsible for content planning, engagement, and performance metrics.
Social Media Manager & Designer at Damian Force Show
November 20, 2024 - November 20, 2024
Developed and executed a comprehensive social media strategy; led a team to deliver consistent posts; achieved 10% rise in engagement in 2 months; executed cost-free promo campaigns; contributed to 15% increase in organic traffic and improved rankings; created and edited multimedia content; managed social accounts.
Sales Associate at ZARA Ghent
February 20, 2025 - February 20, 2025
Supported daily store operations, ensuring merch presentation and brand standards.
Freelance Digital Marketer & SMM at Various Clients
December 31, 2022 - December 31, 2022
Delivered measurable outcomes for multiple clients across B2B and B2C; content creation, paid ads, SEO and social media growth; built brand presence; remote work.

Education

MSc in Marketing at National Technical University, Kyiv, Ukraine
January 1, 2018 - September 29, 2025
Master of Science in Marketing at National Technical University, Kyiv, Ukraine
January 1, 2018 - September 29, 2025
Master of Science in Marketing at National Technical University, Kyiv, Ukraine
January 1, 2018 - October 27, 2025

Qualifications

Meta Blueprint
October 1, 2018 - September 29, 2025
Mobile Photography Course
June 1, 2020 - September 29, 2025
AI Basics Course
June 1, 2023 - September 29, 2025
Advanced Facebook & Instagram Ads Course
July 1, 2023 - September 29, 2025
Building Strong Brands in Culture — SKVOTs School
April 1, 2024 - September 29, 2025
Writing for Social Media — Google Digital
August 1, 2024 - September 29, 2025
Social Media Strategy — Google Digital
September 1, 2024 - September 29, 2025
Meta Blueprint Certification
October 1, 2018 - September 29, 2025
Google Analytics Certification
January 1, 2018 - September 29, 2025
Adobe Photoshop
August 1, 2018 - October 27, 2025
Adobe Lightroom
August 1, 2018 - October 27, 2025
Facebook Ads
August 1, 2018 - October 27, 2025
Google Analytics
August 1, 2018 - October 27, 2025
SEMrush
January 1, 2019 - October 27, 2025

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services, Consumer Goods, Other