Led competitor benchmarking and UX analysis across 10+ travel sites; identified gaps in booking flow and mobile responsiveness, proposing enhancements projected to boost conversion by 15%. Designed and scheduled 20+ weekly social posts, increasing engagement by 35% and follower growth by 20% in 3 months. Executed A/B tests on banners/CTAs with a 12% CTR uplift. Monitored site performance via Google Analytics, reducing bounce rate by 10% and increasing booking inquiries by 8%.

Arrival Assistant at UNITEMPS, University of Warwick

September 1, 2025 - Present

Welcomed and assisted 4,200+ incoming students during campus arrivals, coordinating logistics with a team of 30 staff to ensure smooth move-in and on-campus accommodation experience. Provided frontline customer service, addressed queries, and resolved on-site challenges to support a seamless arrival experience.

Campus Ambassador at Amber

March 1, 2025 - Present

Spearheaded a student outreach campaign, collecting 50+ authentic app and property reviews to enhance credibility. Drove campus-wide awareness through targeted digital initiatives and peer-led promotions, while fostering ongoing user feedback for product improvements.

Marketing Intern at DINTAMIN SOLUTIONS

August 1, 2024 - October 9, 2025

Authored 3+ articles to demonstrate strong written communication. Ideated 20+ innovative paint names for a vendor, and developed LinkedIn content that boosted post engagement. Proofread 5+ marketing brochures for accuracy and clarity; drafted compelling product descriptions for marketing collateral.

Marketing Intern at SKILLSOFT

November 1, 2023 - October 9, 2025

Identified and resolved 10+ UX issues by analyzing site layout and navigation. Contributed to a 35% improvement in average session duration by redesigning key user journeys. Introduced interactive elements that increased CTR by 25% on targeted sections; collaborated with a 5-member development team to implement UX features.