Available to hire
I am a SEO Manager with 10+ years of experience in organic search and content strategy across competitive verticals including crypto, poker, and casino. I have led freelance and in-house writers, launched localized GEO expansions, and driven organic growth through data-led content and technical SEO strategies.
I excel at building scalable content operations, performing in-depth keyword research, collaborating with product teams, and delivering measurable results. I enjoy shaping clear content briefs, coordinating across teams, and continuously optimizing for search performance and user experience.
Experience Level
Expert
Expert
Language
Finnish
Fluent
English
Fluent
Work Experience
SEO Manager at Click Out Media
May 1, 2025 - March 1, 2026Lead a team of freelance and in-house writers across multiple websites, overseeing commercial, informational, and blog content. Managed content operations across verticals including crypto, poker, and casino; launched and scaled GEO expansions; drove organic growth through data-led content and technical SEO strategies; conducted in-depth keyword research and competitor analysis; created detailed SEO-focused content briefs; planned and executed content calendars; coordinated with agencies and internal stakeholders to monitor performance.
SEO Product Specialist at Cherry Casino, Malta
February 1, 2017 - February 1, 2019Conducted keyword research and competitor analysis to identify organic growth opportunities and content gaps. Implemented on-page SEO optimizations to improve rankings and SERP visibility. Executed link-building and outreach campaigns and maintained backlink profile quality. Created and maintained content strategies aligned with product and marketing goals.
Customer Service Agent at Cherry Casino, Malta
May 1, 2015 - December 1, 2015Managed customer calls, chats, and emails in Finnish and English. Ensured complex issues were resolved promptly, organized workflows to improve deliverables, and maintained multiple player accounts across back-office systems. Participated in strategic meetings to improve efficiency and translated/proofread for marketing channels.
Legal Office Assistant at Kai Laine Oy
September 1, 2011 - May 1, 2015Organized cases into a manageable timeline by establishing relevance and monitoring calendars. Ensured deliverables by documenting actions and updates, streamlined information into a file database and case management software, and coordinated case progression with stakeholders and clients.
Education
Bachelor of Administrative Sciences at University of Eastern Finland
September 1, 2008 - May 1, 2011Master of Administrative Sciences at University of Eastern Finland
September 1, 2011 - September 1, 2014Qualifications
SEO Certificate
December 1, 2016 - July 7, 2026LRT SEO Associate
November 1, 2017 - July 7, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
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