Veera Laine

Lead a team of freelance and in-house writers across multiple websites, overseeing commercial, informational, and blog content. Managed content operations across verticals including crypto, poker, and casino; launched and scaled GEO expansions; drove organic growth through data-led content and technical SEO strategies; conducted in-depth keyword research and competitor analysis; created detailed SEO-focused content briefs; planned and executed content calendars; coordinated with agencies and internal stakeholders to monitor performance.

Conducted keyword research and competitor analysis to identify organic growth opportunities and content gaps. Implemented on-page SEO optimizations to improve rankings and SERP visibility. Executed link-building and outreach campaigns and maintained backlink profile quality. Created and maintained content strategies aligned with product and marketing goals.

Managed customer calls, chats, and emails in Finnish and English. Ensured complex issues were resolved promptly, organized workflows to improve deliverables, and maintained multiple player accounts across back-office systems. Participated in strategic meetings to improve efficiency and translated/proofread for marketing channels.