Available to hire
I’m a creative social media marketer with experience producing short-form video, managing multi-platform content calendars, and building engaged online communities. I collaborate across teams to craft culturally relevant content that resonates with audiences.
I specialize in TikTok, Instagram Reels, and Canva to create engaging content and analyze performance to optimize engagement. I’m passionate about turning data into actionable insights and staying ahead of social trends.
Experience Level
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Language
English
Fluent
Work Experience
Social Media Marketing Manager at The SandTrap Golf & Lounge
August 1, 2024 - June 30, 2025Managed and scheduled social media content across Instagram and Facebook using a structured publishing calendar. Produced short-form video and visual content aligned with social media trends to increase reach and engagement. Monitored audience interactions, responding to comments and messages to build community engagement.
Digital Marketing Intern at Craft360 Beverages
May 1, 2024 - August 31, 2024Created short-form video content (TikTok, Reels, Stories) at sponsored events and retail locations to promote the brand. Developed branded marketing assets and product visuals supporting digital campaigns and product launches. Tracked content performance and engagement insights to inform future social media strategies.
Marketing Director at TechNova
April 1, 2024 - October 31, 2024Coordinated social media promotion and digital marketing campaigns for a national student event. Developed promotional content and digital assets supporting event marketing initiatives. Monitored campaign performance and engagement metrics to refine marketing strategy.
Marketing Director at Make-A-Wish Canada
April 1, 2024 - December 31, 2024Led social media promotion supporting student fundraising campaigns and community initiatives. Created digital marketing content and promotional assets to increase awareness and participation. Collaborated with partner organizations to expand campaign reach and engagement.
VP of Social Media at Women in Pre-Law (University of Waterloo)
January 1, 2024 - April 30, 2025Created promotional graphics and digital content supporting campus events and initiatives. Managed social media marketing to increase awareness and event attendance. Maintained consistent brand identity across digital platforms.
Project and Communications Assistant at Centre of Forensic Sciences
May 1, 2022 - August 31, 2022Created internal communication materials and branded templates supporting organizational messaging. Maintained internal website content and organized digital resources for improved accessibility. Assisted with documentation and visual materials supporting internal initiatives.
Social Media Content Creator at Spheres of Influence
August 1, 2021 - January 31, 2023Produced social media content tailored for multiple platforms, including Instagram and TikTok. Wrote engaging captions and copy aligned with campaign messaging and audience interests. Reviewed engagement metrics to optimize posting strategies and audience reach.
Education
Graduate Certificate in Digital Media Marketing at George Brown College
September 1, 2025 - March 5, 2026Bachelor of Global Business and Digital Arts at University of Waterloo
September 1, 2021 - August 31, 2025International Exchange Program, Marketing & Creative Industries at Queensland University of Technology
June 1, 2023 - November 30, 2023Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services
Experience Level
Expert
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