Velaphi Khali

Available to hire

Graphic Designer with 13 years of experience across DOOH, large-format, digital and social campaigns, plus motion graphics.

About

Graphic Designer with 13 years of experience across DOOH, large-format, digital and social campaigns, plus motion graphics. I combine strong traditional design craft with AI-assisted workflows to accelerate concept development, mood boarding and image-to-video production while keeping brand quality high.

I translate strategy into compelling visual systems for major South African brands and media companies, delivering on-brand assets optimized for screen, social and in-mall platforms. I’m detail-driven, deadline-focused, and highly collaborative across marketing, production and sales teams.

  • 14 years' experience
  • Joined August 2026

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services

Work experience· 7 roles

Graphic Designer · Primedia Malls · PrimediaJan 2023 – Present · 3 yrs 11 mos

Designed and delivered retail-focused advertising and digital campaigns across Primedia Mall platforms, incorporating AI-assisted tools to speed up concepting and asset variation. Created digital content, motion assets and photography for screens, social media and in-mall digital displays. Ensured all visuals were high-quality, on-brand and optimized for each platform. Collaborated across teams to deliver accurate assets on time.

Graphic Designer · Primedia MallsJan 2023 – Jan 2026 · 3 yrs 1 mo

Designed and delivered retail-focused advertising and digital campaigns across Primedia Mall platforms, using AI-assisted tools to speed up concepting and asset variation. Created digital content, motion assets, and photography for screens, social media, and in-mall digital displays. Ensured high-quality, on-brand visuals optimized for each platform.

Graphic Designer · Primedia Malls · Primedia MallsJan 2023 – Present · 3 yrs 11 mos

Designed and delivered retail-focused advertising and digital campaigns across Primedia Mall platforms, using AI-assisted tools to speed up concepting and asset variation. Created digital content, motion assets and photography for screens, social media and in-mall digital displays. Ensured visuals remained high-quality, on-brand and optimized for each platform.

Graphic Designer · Primedia Outdoor · PrimediaJan 2013 – Jan 2022 · 9 yrs 1 mo
Graphic Designer · Primedia OutdoorJan 2013 – Jan 2022 · 9 yrs 1 mo
Graphic Designer · Primedia Outdoor · Primedia OutdoorJan 2013 – Jan 2022 · 9 yrs 1 mo
Junior Graphic Designer · ComuatnetJan 2011 – Jan 2013 · 2 yrs 1 mo

Education· 17

Diploma in Graphic Design · Alison (Online)2023
UI/UX Design using Adobe XD · Alison (Online)2023
Graphic Design Short Course · University of Cape Town2020
After Effects · AAA School of Advertising2018

Certifications and awards· 11

Fundamentals of Digital Photography2014
Fundamentals of Digital Photography Short Course2014
AI Fluency for Builders2026
Introduction to Claude Cowor k2026

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