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Graphic Designer with 13 years of experience across DOOH, large-format, digital and social campaigns, plus motion graphics. I combine strong traditional design craft with AI-assisted workflows to accelerate concept development, mood boarding and image-to-video production while keeping brand quality high. I translate strategy into compelling visual systems for major South African brands and media companies, delivering on-brand assets optimized for screen, social and in-mall platforms. I’m detail-driven, deadline-focused, and highly collaborative across marketing, production and sales teams.…Graphic Designer with 13 years of experience across DOOH, large-format, digital and social campaigns, plus motion graphics. I combine strong traditional design craft with AI-assisted workflows to accelerate concept development, mood boarding and image-to-video production while keeping brand quality high. I translate strategy into compelling visual systems for major South African brands and media companies, delivering on-brand assets optimized for screen, social and in-mall platforms. I’m detail-driven, deadline-focused, and highly collaborative across marketing, production and sales teams.

Velaphi Khali

Graphic Designer, Motion Graphic Designer, Designer, +3

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Graphic Designer with 13 years of experience across DOOH, large-format, digital and social campaigns, plus motion graphics. I combine strong traditional design craft with AI-assisted workflows to accelerate concept development, mood boarding and image-to-video production while keeping brand quality high. I translate strategy into compelling visual systems for major South African brands and media companies, delivering on-brand assets optimized for screen, social and in-mall platforms. I’m detail-driven, deadline-focused, and highly collaborative across marketing, production and sales teams.…Graphic Designer with 13 years of experience across DOOH, large-format, digital and social campaigns, plus motion graphics. I combine strong traditional design craft with AI-assisted workflows to accelerate concept development, mood boarding and image-to-video production while keeping brand quality high. I translate strategy into compelling visual systems for major South African brands and media companies, delivering on-brand assets optimized for screen, social and in-mall platforms. I’m detail-driven, deadline-focused, and highly collaborative across marketing, production and sales teams.

Available to hire

Graphic Designer with 13 years of experience across DOOH, large-format, digital and social campaigns, plus motion graphics. I combine strong traditional design craft with AI-assisted workflows to accelerate concept development, mood boarding and image-to-video production while keeping brand quality high.

I translate strategy into compelling visual systems for major South African brands and media companies, delivering on-brand assets optimized for screen, social and in-mall platforms. I’m detail-driven, deadline-focused, and highly collaborative across marketing, production and sales teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Graphic Designer · Primedia Malls at Primedia

January 1, 2023 - Present

Designed and delivered retail-focused advertising and digital campaigns across Primedia Mall platforms, incorporating AI-assisted tools to speed up concepting and asset variation. Created digital content, motion assets and photography for screens, social media and in-mall digital displays. Ensured all visuals were high-quality, on-brand and optimized for each platform. Collaborated across teams to deliver accurate assets on time.

Graphic Designer at Primedia Malls

January 1, 2023 - January 1, 2026

Designed and delivered retail-focused advertising and digital campaigns across Primedia Mall platforms, using AI-assisted tools to speed up concepting and asset variation. Created digital content, motion assets, and photography for screens, social media, and in-mall digital displays. Ensured high-quality, on-brand visuals optimized for each platform.

Graphic Designer · Primedia Malls at Primedia Malls

January 1, 2023 - Present

Designed and delivered retail-focused advertising and digital campaigns across Primedia Mall platforms, using AI-assisted tools to speed up concepting and asset variation. Created digital content, motion assets and photography for screens, social media and in-mall digital displays. Ensured visuals remained high-quality, on-brand and optimized for each platform.

Graphic Designer · Primedia Outdoor at Primedia

January 1, 2013 - January 1, 2022

Designed marketing collateral, digital assets and social content for major outdoor (DOOH) campaigns at national scale. Led brand rollouts and campaign executions across multiple channels, including motion graphics and video content. Collaborated with marketing, production, development and sales teams to ensure high-quality, on-time outputs.

Graphic Designer at Primedia Outdoor

January 1, 2013 - January 1, 2022

Designed marketing collateral, digital assets, and social content for national outdoor (DOOH) campaigns. Led brand rollouts and campaign executions across multiple channels, including motion graphics and video content. Collaborated with marketing, production, development, and sales teams to ensure high-quality outputs delivered on time.

Graphic Designer · Primedia Outdoor at Primedia Outdoor

January 1, 2013 - January 1, 2022

Designed marketing collateral, digital assets and social content for major national outdoor (DOOH) campaigns. Led brand rollouts and campaign execution across multiple channels, including motion graphics and video content. Collaborated with marketing, production, development and sales teams to deliver high-quality outputs on time.

Junior Graphic Designer at Comuatnet

January 1, 2011 - January 1, 2013

Designed campaign creatives for taxi and rank branding platforms for high-visibility outdoor advertising. Produced mockups, completed layout execution and edited designs, ensuring artwork accuracy for large-format applications.

Education

Diploma in Graphic Design at Alison (Online)

January 1, 2023 - January 1, 2023

UI/UX Design using Adobe XD at Alison (Online)

January 1, 2023 - January 1, 2023

Graphic Design Short Course at University of Cape Town

January 1, 2020 - January 1, 2020

After Effects at AAA School of Advertising

January 1, 2018 - January 1, 2018

Digital Marketing at Red & Yellow Digital (Pty)

January 1, 2016 - January 1, 2016

National Senior Certificate, Art & Design at Central Johannesburg College

January 1, 2004 - January 1, 2006

Diploma in Graphic Design at Alison (Online)

January 1, 2023 - January 1, 2023

UI/UX Design using Adobe XD at Alison (Online)

January 1, 2023 - January 1, 2023

Graphic Design Short Course at University of Cape Town

January 1, 2020 - January 1, 2020

After Effects at AAA School of Advertising

January 1, 2018 - January 1, 2018

Digital Marketing at Red & Yellow Digital (Pty)

January 1, 2016 - January 1, 2016

National Senior Certificate, Art & Design at Central Johannesburg College

January 1, 2004 - January 1, 2006

Diploma in Graphic Design at Alison (Online)

January 1, 2023 - January 1, 2023

UI/UX Design (Adobe XD) at Alison (Online)

January 1, 2023 - January 1, 2023

Graphic Design Short Course at University of Cape Town

January 1, 2020 - January 1, 2020

After Effects at AAA School of Advertising

January 1, 2018 - January 1, 2018

Digital Marketing at Red & Yellow Digital (Pty)

January 1, 2016 - January 1, 2016

Qualifications

Fundamentals of Digital Photography

January 1, 2014 - January 1, 2014

Fundamentals of Digital Photography Short Course

January 1, 2014 - January 1, 2014

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