Programmatic Trader at FunnelFuel

Designed and deployed AI-powered lead scoring and segmentation system using GPT-4 API + Zapier, boosting qualified lead conversion by 27%. Built REST API integrations to sync CRM, analytics, and ad platforms, eliminating manual data entry and reducing reporting time by 15 hours/week. Created reusable automation templates for onboarding and reporting, enabling deployment across 5+ client accounts with minimal setup time. Led adoption workshops for commercial and operations teams, achieving 85% active usage within the first month. Evaluated and selected optimal AI models for specific workflows (e.g., GPT-4 vs Claude) based on accuracy, latency, and cost.

Campaign Manager (Growth Marketing) at Dentsu

Automated budget pacing, optimisation alerts, and reporting using n8n + Airtable + Looker, cutting reporting prep time by 75%. Built internal self-serve dashboards enabling teams across 4 continents to launch, track, and optimise paid media campaigns. Delivered scalable automation for retail media expansion, enabling Intel’s Amazon Ads presence in 4 new markets.

Senior Paid Display & Programmatic Executive at Wise

Automated campaign QA/reporting pipelines (Make.com + Slack), reducing manual workloads by 60%. Created creative testing dashboards merging AppsFlyer + campaign data for asset optimisation. Developed custom targeting scripts in Google Sheets for multi-region segmentation.

Programmatic Executive at Havas Media Group

Designed and deployed pacing and troubleshooting dashboards with Google Data Studio + Slackbots for real-time optimisation alerts. Automated weekly campaign reporting across £600K+ budgets, saving ~10 hours/week. Tech Stack: n8n, Google Data Studio, Google Sheets API, Slack API, DV360

Digital Marketing Assistant at WLM Business Club

Created and launched social campaigns using Canva, Mailchimp, Facebook Ads. Deployed FB Pixel and GTM tags to build remarketing audiences and optimise conversions. Built content automation systems for blog and social scheduling.

Digital Marketing Executive (FTC) at Big Potato Games

Optimised Amazon ads and product listings across UK/US/EU. Created automated performance dashboards with Tableau + Google Sheets.