Available to hire
With 16 years of experience, I’ve led brand, web, and product design across web and mobile, crafting meaningful experiences that align user needs with business goals. I thrive in cross-functional teams and enjoy pushing design forward.
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Experience Level
Expert
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Language
English
Fluent
Work Experience
UI/UX Lead Designer at ChoosingTherapy
February 1, 2025 - PresentLead the end-to-end design process from discovery to implementation, developing wireframes, prototypes, and high-fidelity designs for web and mobile platforms. Oversee project timelines and deliverables, ensuring efficient design implementation through close collaboration with developers. Conduct user research, usability testing, and leverage behavioral analytics to refine designs. Develop brand identity and creative strategies collaborating with editors, SEO team members, and editorial assistants to ensure cohesive execution.
UI Product Designer at aanmelder.nl
February 28, 2025 - July 15, 2025Develop and maintain a design system and ensure the components and patterns are cohesive across all products. Translate research insights into user flows, sitemaps, wireframes, and prototypes to clearly communicate design concepts. Create low, mid, and high-fidelity prototypes, participating in user testing to validate assumptions and hypotheses. Support ongoing UX research projects to identify user needs, goals, behavior, and pain points.
Freelance Designer (Web/UI/UX)
October 31, 2022 - July 15, 2025Create user flows, wireframes, prototypes, and user interface designs for websites, landing pages, and digital marketing materials. Design brand identities for startup businesses, including logos, color palettes, typography, and brand guidelines.
Creative Director / Design Lead at Taroko
June 30, 2021 - July 15, 2025Lead the entire design process from concept to development, ensuring consistent and high-quality product delivery. Mentor designers to strengthen their design thinking, support their growth, and foster a team culture rooted in care, empathy, and respect. Establish UX design standards and collaborate with cross-functional teams and stakeholders to uphold and grow a strong design culture.
Senior UI/UX Designer at Taroko
June 30, 2018 - July 15, 2025Design fluid and engaging user interfaces for websites and web apps, ensuring a seamless user experience. Collaborate on defining strategy, objectives, and vision using a human-centered approach aligned with UX best practices. Generate A/B test ideas to validate design solutions and support the engineering team throughout implementation and QA processes.
Design Team Director/ Design Manager at Studio1 Design
December 31, 2016 - July 15, 2025Manage project workflows and provide design direction to maintain the highest quality standards. Delegate design tasks based on client requirements and feedback, while developing tailored strategies for each project and evaluating deliverables. Coordinate with clients on estimating and scheduling to ensure alignment with project goals and vision.
Senior Web Designer at Verz Design
July 31, 2014 - July 15, 2025Mentor junior designers and support their skill development while designing various responsive websites, including Corporate, Creative, Custom, and Ecommerce categories. Create print and digital marketing materials such as brochures, flyers, brand identities, and social media graphics.
Web Graphic Designer at iGen Technologies
February 29, 2012 - July 15, 2025Design web page layouts and templates, providing assets like banners, icons, and buttons, and create user interfaces for web, mobile, tablet, and MX devices.
Layout Artist / Graphic Designer at iMag Photography Magazine
February 28, 2011 - July 15, 2025Design all visual elements of the magazine, including layouts, typography, colors, and the advertising section, while also supervising the proofreading process to ensure accuracy before print production.
Graphic Designer at Columbia International Food Products Inc
December 31, 2009 - July 15, 2025Design various product materials (posters, flyers, brochures, catalogs, newsletters, billboards, signage, taxi stickers, etc.) and contribute insights on visual merchandising.
Education
Bachelor of Fine Arts at University of Santo Tomas
June 1, 2005 - March 31, 2009Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Consumer Goods
Experience Level
Expert
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