I'm Vera Wong, founder of Studio Baby Boy and an Art Director and Senior Print Designer with 25 years of experience in textile prints and graphics for infant/toddler, junior, and women’s markets. I’m passionate about translating concepts into cohesive, trend-driven visual narratives and leading creative direction across collections. I enjoy storytelling through fashion, collaborating with manufacturers and brand teams, and helping overseas partners deliver clear, client-facing presentations for global markets. As a color and print design specialist, I focus on building refined print and color strategies that align with brand storytelling. I’ve built strong cross-functional connections between design, trend, and product teams, driving impactful results from concept to execution while mentoring junior artists and ensuring cohesive creative direction.

Vera Wong

I'm Vera Wong, founder of Studio Baby Boy and an Art Director and Senior Print Designer with 25 years of experience in textile prints and graphics for infant/toddler, junior, and women’s markets. I’m passionate about translating concepts into cohesive, trend-driven visual narratives and leading creative direction across collections. I enjoy storytelling through fashion, collaborating with manufacturers and brand teams, and helping overseas partners deliver clear, client-facing presentations for global markets. As a color and print design specialist, I focus on building refined print and color strategies that align with brand storytelling. I’ve built strong cross-functional connections between design, trend, and product teams, driving impactful results from concept to execution while mentoring junior artists and ensuring cohesive creative direction.

Available to hire

I’m Vera Wong, founder of Studio Baby Boy and an Art Director and Senior Print Designer with 25 years of experience in textile prints and graphics for infant/toddler, junior, and women’s markets. I’m passionate about translating concepts into cohesive, trend-driven visual narratives and leading creative direction across collections. I enjoy storytelling through fashion, collaborating with manufacturers and brand teams, and helping overseas partners deliver clear, client-facing presentations for global markets.

As a color and print design specialist, I focus on building refined print and color strategies that align with brand storytelling. I’ve built strong cross-functional connections between design, trend, and product teams, driving impactful results from concept to execution while mentoring junior artists and ensuring cohesive creative direction.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Sr. Development Lead for Prints & Colors at Maurices
February 1, 2015 - October 1, 2025
Lead development of print and color strategies across multiple categories (Wovens, Knits, Dresses, Toppers, Bottoms). Collaborate with Concept, Trend, and Design teams to ensure cohesive creative direction. Curate and develop trend-right print collections and color palettes. Manage vendor communication, timelines, and mentoring junior artists.
Sr. Graphic / Print Designer, Girls/Junior at Sears Holdings Corp / KMART
December 1, 2011 - January 1, 2015
Designed graphic assets for Girls’ and Juniors Daywear, Lounge, and Swim categories. Developed graphic libraries and seasonal direction aligned with brand trends.
Sr. Graphic / Print Designer, Sleepwear & Intimates at BURLEN CORP
July 1, 2009 - December 1, 2011
Created prints and graphics for Toddler, Junior, and Missy categories. Designed trend boards and executed CAD sketches using Illustrator.
Sr. Graphic / Print Designer, Urban Girls Brands at PARIGI GROUP
August 1, 2008 - July 1, 2009
Produced trend-driven prints & graphics for Baby Phat, Apple Bottoms, and other brands (Newborn to Toddler).
Graphic / Print Artist, Walmart Licenses at ADJMI APPAREL GROUP
August 1, 2003 - August 1, 2008
Developed prints and licensed graphics for Infant/Toddler, Girls 4-8 and Junior categories.
Graphic Artist & Design Assistant at SHU SHU INC.
October 1, 2001 - August 1, 2003
Assisted design team with graphics, CADs, and concept development.

Education

BFA, Illustration at Parsons School of Design
January 11, 2030 - January 1, 2001
Fine Arts Studies at Fairleigh Dickinson University
January 1, 1996 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Media & Entertainment, Professional Services