Acting CMO – Chief Marketing Officer at Invest.Direct

Definition and execution of the marketing and CRM strategy for a digital investment platform. Salesforce Migration. Structuring and governance of the product roadmap in line with business, regulatory and UX requirements. Oversight of platform functional requirements (CRM, customer journeys, analytics, data). Coordination between marketing, product, IT and external partners. Ensuring GDPR compliance and data governance. Contribution to brand repositioning, marketing events and acquisition initiatives. Regular reporting to management on progress, priorities and risks.

External Digital Strategy Advisor at LOFT.Bijoux

Digital strategy advisory for a high-end jewellery brand. Launched bilingual Shopify e-commerce. Implemented CRM, analytics and SEO foundations. Deployed GDPR, Loi 25 and CASL-compliant marketing campaigns. Recommendations on customer journey optimisation and marketing performance. Support to management on technology and tool selection.

Product Owner at GIRO Inc.

Ownership of CRM and digital platform programmes (Microsoft Dynamics 365 & Portals), including implementation of Single Customer Reference (RCU). Implementation of CDP to centralize data from multiple sources. Coordination of Dynamics 365 integration with ERP, portals and analytics tools via APIs, ETL and middleware. Governance of backlogs (Azure DevOps). Leadership of cross-functional teams and multi-year roadmap aligned with corporate strategy; ensured GDPR-compliant CRM/data processes.

CRM Manager & BI Analyst at Capwood Advisors

Analysis of business requirements; implementation of CRM and BI solutions (Zoho, Microsoft ecosystem). Design of data architecture and information flows; automation of internal processes and data quality improvements; harmonisation of lead management and digital marketing practices; production of client and market analyses; development of client community.

CRM Projects Coordinator at 360.Agency

Coordination of CRM and customer engagement projects. Management of multiple projects in an agile environment. Backlog management and project documentation (JIRA, Confluence). Definition and standardisation of CRM deployment processes. Salesforce integration (including chatbot and knowledge base). User training and change support. Acted as interface between technical teams, business stakeholders and clients.

Alliance Communications Specialist at Renault-Nissan-Mitsubishi Purchasing Organization

Management of corporate communication projects in an international environment. Definition and deployment of internal communication strategy. Coordination of content for top management. Budget monitoring and workflow management. Organisation of large-scale internal events. Development and administration of bilingual corporate intranet (WordPress).

Senior Digital Transformation Manager at PJSC MOESK (ROSSETI Group)

Leadership of large-scale digital transformation programmes. Design and deployment of new digital customer services. Coordination of multi-entity CRM implementation programmes and Salesforce integration. Management of large operational teams and customer support platforms. Deployment of omnichannel solutions (self-service, chatbot, IVR). Regular reporting to top management on performance and process optimisation.