My name is Victoria Afolabi, a digital marketing professional, content creator, and storyteller with a passion for helping brands connect meaningfully with their audiences. My background combines strategic marketing expertise with hands-on creative execution, allowing me to not only develop marketing campaigns but also create the content that brings them to life. I hold a Master's degree in Advertising from Bournemouth University and a Bachelor's degree in Advertising and Mass Communication. Over the years, I have gained experience across digital marketing, social media management, public relations, content creation, SEO, and brand communications, working with both organisations and charities. Currently, I serve as a Digital Marketing Manager at King's Seeds, where I oversee marketing activities across multiple channels, including social media, SEO, website content, email marketing, and paid advertising. My role involves creating data-driven marketing strategies, developing engaging content, analysing campaign performance, and identifying opportunities to improve visibility, engagement, and conversions. One achievement I am particularly proud of is helping to establish and grow a new social media presence, attracting over 100 followers within the first month through strategic content planning and audience engagement. Before this, I worked as a Social Media Manager for BOW, a charity organisation, where I managed content creation, community engagement, and promotional campaigns designed to increase awareness and support for the organisation's initiatives. I also worked as a Public Relations Officer, where I contributed to marketing campaigns that increased customer enquiries by 20% through targeted communication and audience-focused content. In addition to my professional roles, I work as a freelance Social Media Manager, Videographer, and Video Editor. This has given me the opportunity to work closely with different brands and organisations, helping them build their online presence through compelling visual storytelling and strategic content marketing. Video editing is one of my strongest skills and an area I genuinely enjoy. I love taking an idea from concept to completion—whether that's planning a campaign, capturing footage, editing videos, or creating content that resonates with a target audience. What makes me stand out is my ability to bridge creativity and strategy. Many marketers can develop campaigns, and many creatives can produce content, but I bring both skill sets together. I understand how to analyse performance data, identify audience needs, and create content that not only looks great but also delivers measurable results. My experience across digital marketing, social media, videography, graphic design, and content production allows me to contribute value at every stage of a project.

OLUWADARASIMI VICTORIA AFOLABI

My name is Victoria Afolabi, a digital marketing professional, content creator, and storyteller with a passion for helping brands connect meaningfully with their audiences. My background combines strategic marketing expertise with hands-on creative execution, allowing me to not only develop marketing campaigns but also create the content that brings them to life. I hold a Master's degree in Advertising from Bournemouth University and a Bachelor's degree in Advertising and Mass Communication. Over the years, I have gained experience across digital marketing, social media management, public relations, content creation, SEO, and brand communications, working with both organisations and charities. Currently, I serve as a Digital Marketing Manager at King's Seeds, where I oversee marketing activities across multiple channels, including social media, SEO, website content, email marketing, and paid advertising. My role involves creating data-driven marketing strategies, developing engaging content, analysing campaign performance, and identifying opportunities to improve visibility, engagement, and conversions. One achievement I am particularly proud of is helping to establish and grow a new social media presence, attracting over 100 followers within the first month through strategic content planning and audience engagement. Before this, I worked as a Social Media Manager for BOW, a charity organisation, where I managed content creation, community engagement, and promotional campaigns designed to increase awareness and support for the organisation's initiatives. I also worked as a Public Relations Officer, where I contributed to marketing campaigns that increased customer enquiries by 20% through targeted communication and audience-focused content. In addition to my professional roles, I work as a freelance Social Media Manager, Videographer, and Video Editor. This has given me the opportunity to work closely with different brands and organisations, helping them build their online presence through compelling visual storytelling and strategic content marketing. Video editing is one of my strongest skills and an area I genuinely enjoy. I love taking an idea from concept to completion—whether that's planning a campaign, capturing footage, editing videos, or creating content that resonates with a target audience. What makes me stand out is my ability to bridge creativity and strategy. Many marketers can develop campaigns, and many creatives can produce content, but I bring both skill sets together. I understand how to analyse performance data, identify audience needs, and create content that not only looks great but also delivers measurable results. My experience across digital marketing, social media, videography, graphic design, and content production allows me to contribute value at every stage of a project.

Available to hire

My name is Victoria Afolabi, a digital marketing professional, content creator, and storyteller with a passion for helping brands connect meaningfully with their audiences. My background combines strategic marketing expertise with hands-on creative execution, allowing me to not only develop marketing campaigns but also create the content that brings them to life.

I hold a Master’s degree in Advertising from Bournemouth University and a Bachelor’s degree in Advertising and Mass Communication. Over the years, I have gained experience across digital marketing, social media management, public relations, content creation, SEO, and brand communications, working with both organisations and charities.

Currently, I serve as a Digital Marketing Manager at King’s Seeds, where I oversee marketing activities across multiple channels, including social media, SEO, website content, email marketing, and paid advertising. My role involves creating data-driven marketing strategies, developing engaging content, analysing campaign performance, and identifying opportunities to improve visibility, engagement, and conversions. One achievement I am particularly proud of is helping to establish and grow a new social media presence, attracting over 100 followers within the first month through strategic content planning and audience engagement.

Before this, I worked as a Social Media Manager for BOW, a charity organisation, where I managed content creation, community engagement, and promotional campaigns designed to increase awareness and support for the organisation’s initiatives. I also worked as a Public Relations Officer, where I contributed to marketing campaigns that increased customer enquiries by 20% through targeted communication and audience-focused content.

In addition to my professional roles, I work as a freelance Social Media Manager, Videographer, and Video Editor. This has given me the opportunity to work closely with different brands and organisations, helping them build their online presence through compelling visual storytelling and strategic content marketing. Video editing is one of my strongest skills and an area I genuinely enjoy. I love taking an idea from concept to completion—whether that’s planning a campaign, capturing footage, editing videos, or creating content that resonates with a target audience.

What makes me stand out is my ability to bridge creativity and strategy. Many marketers can develop campaigns, and many creatives can produce content, but I bring both skill sets together. I understand how to analyse performance data, identify audience needs, and create content that not only looks great but also delivers measurable results. My experience across digital marketing, social media, videography, graphic design, and content production allows me to contribute value at every stage of a project.

See more

Language

English
Fluent

Work Experience

Digital Marketing Manager at RCCG King’s Seeds
May 1, 2024 - Present
Lead digital marketing across organic and paid channels including Google Ads, social media, SEO, and external agency coordination. Create and deliver multi-channel content for websites, blogs, email marketing, and social campaigns to support engagement and lead generation. Develop SEO-focused content with keyword research, on-page optimization, and website updates. Monitor performance using Google Analytics and platform insights to improve engagement, conversions, and traffic. Track marketing funnel performance from enquiry to conversion and produce monthly reports. Build brand visibility through content strategy, audience engagement, and Google Reviews growth. Support sponsorships and partnerships visibility across digital and offline campaigns. Collaborate with internal teams to align marketing activity with organizational goals to support church growth, member engagement, event participation, and community outreach. Achievements include establishing a new social media presence with
Social Media Manager at BOW
January 1, 2024 - April 30, 2024
Manage and develop content for the charity’s social media channels, ensuring consistency in messaging and alignment with the organization’s mission. Create engaging posts, flyers, and promotional content to raise awareness and support community initiatives. Engage with the audience by responding to comments, messages, and reviews, fostering a strong sense of community. Collaborate with the BoW team to brainstorm content ideas and ensure social media efforts align with overall marketing strategies.
Public Relations Officer at Reliance Care Home Limited
December 1, 2022 - August 31, 2023
Coordinated marketing and public relations activities to strengthen brand awareness and organisational reputation. Developed marketing materials, newsletters, reports, website content, and press releases. Supported campaign planning and execution, contributing to a 20% increase in customer enquiries. Built relationships with media organisations and external stakeholders to increase brand visibility. Tracked campaign performance and maintained communication records to support reporting. Assisted with content creation and promotional activities across multiple channels.

Education

Master of Arts in Advertising at Bournemouth University
January 1, 2023 - December 31, 2024
BSc Advertising and Mass Communication at Adeleke University
January 1, 2018 - December 31, 2022

Qualifications

Institute of Practitioners in Advertising (IPA)
April 1, 2024 - June 6, 2026
Kantar Training Programme (TGI)
October 1, 2023 - June 6, 2026
Mintel Training
September 1, 2023 - June 6, 2026
Coursera: Foundation of Digital Marketing and E-commerce
April 1, 2023 - June 6, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services