My name is Victoria Afolabi, a digital marketing professional, content creator, and storyteller with a passion for helping brands connect meaningfully with their audiences. My background combines strategic marketing expertise with hands-on creative execution, allowing me to not only develop marketing campaigns but also create the content that brings them to life.
I hold a Master’s degree in Advertising from Bournemouth University and a Bachelor’s degree in Advertising and Mass Communication. Over the years, I have gained experience across digital marketing, social media management, public relations, content creation, SEO, and brand communications, working with both organisations and charities.
Currently, I serve as a Digital Marketing Manager at King’s Seeds, where I oversee marketing activities across multiple channels, including social media, SEO, website content, email marketing, and paid advertising. My role involves creating data-driven marketing strategies, developing engaging content, analysing campaign performance, and identifying opportunities to improve visibility, engagement, and conversions. One achievement I am particularly proud of is helping to establish and grow a new social media presence, attracting over 100 followers within the first month through strategic content planning and audience engagement.
Before this, I worked as a Social Media Manager for BOW, a charity organisation, where I managed content creation, community engagement, and promotional campaigns designed to increase awareness and support for the organisation’s initiatives. I also worked as a Public Relations Officer, where I contributed to marketing campaigns that increased customer enquiries by 20% through targeted communication and audience-focused content.
In addition to my professional roles, I work as a freelance Social Media Manager, Videographer, and Video Editor. This has given me the opportunity to work closely with different brands and organisations, helping them build their online presence through compelling visual storytelling and strategic content marketing. Video editing is one of my strongest skills and an area I genuinely enjoy. I love taking an idea from concept to completion—whether that’s planning a campaign, capturing footage, editing videos, or creating content that resonates with a target audience.
What makes me stand out is my ability to bridge creativity and strategy. Many marketers can develop campaigns, and many creatives can produce content, but I bring both skill sets together. I understand how to analyse performance data, identify audience needs, and create content that not only looks great but also delivers measurable results. My experience across digital marketing, social media, videography, graphic design, and content production allows me to contribute value at every stage of a project.
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