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I began my academic journey in the United States and continued it in Turkey, earning my Bachelor’s degree from Istanbul Technical University and completing my Master’s at Koç University. Currently, I work as an Assistant Marketing Project Coordinator at ADO Mining, identifying and researching product groups with strong potential in our target markets and developing marketing strategies to support business growth. I coordinate projects that align with the company’s marketing objectives and budget targets, and analyze customer needs to expand our product portfolio. By collaborating with existing clients and market stakeholders, I contribute to creating new business opportunities and strengthening customer relationships.…I began my academic journey in the United States and continued it in Turkey, earning my Bachelor’s degree from Istanbul Technical University and completing my Master’s at Koç University. Currently, I work as an Assistant Marketing Project Coordinator at ADO Mining, identifying and researching product groups with strong potential in our target markets and developing marketing strategies to support business growth. I coordinate projects that align with the company’s marketing objectives and budget targets, and analyze customer needs to expand our product portfolio. By collaborating with existing clients and market stakeholders, I contribute to creating new business opportunities and strengthening customer relationships.

Verda Bersan Genceli

Marketer, Marketing Strategist, Marketing Analyst, +2

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I began my academic journey in the United States and continued it in Turkey, earning my Bachelor’s degree from Istanbul Technical University and completing my Master’s at Koç University. Currently, I work as an Assistant Marketing Project Coordinator at ADO Mining, identifying and researching product groups with strong potential in our target markets and developing marketing strategies to support business growth. I coordinate projects that align with the company’s marketing objectives and budget targets, and analyze customer needs to expand our product portfolio. By collaborating with existing clients and market stakeholders, I contribute to creating new business opportunities and strengthening customer relationships.…I began my academic journey in the United States and continued it in Turkey, earning my Bachelor’s degree from Istanbul Technical University and completing my Master’s at Koç University. Currently, I work as an Assistant Marketing Project Coordinator at ADO Mining, identifying and researching product groups with strong potential in our target markets and developing marketing strategies to support business growth. I coordinate projects that align with the company’s marketing objectives and budget targets, and analyze customer needs to expand our product portfolio. By collaborating with existing clients and market stakeholders, I contribute to creating new business opportunities and strengthening customer relationships.

Available to hire

I began my academic journey in the United States and continued it in Turkey, earning my Bachelor’s degree from Istanbul Technical University and completing my Master’s at Koç University.

Currently, I work as an Assistant Marketing Project Coordinator at ADO Mining, identifying and researching product groups with strong potential in our target markets and developing marketing strategies to support business growth. I coordinate projects that align with the company’s marketing objectives and budget targets, and analyze customer needs to expand our product portfolio. By collaborating with existing clients and market stakeholders, I contribute to creating new business opportunities and strengthening customer relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Turkish

Fluent

German

Beginner

Work Experience

Process Engineer Intern at AKSA Energy

October 1, 2020 - January 1, 2021

Monitored material performance and process parameters within thermal power generation units, supporting operational reliability and efficiency. Conducted material inspections and laboratory testing to evaluate wear, corrosion, and thermal effects on critical components. Assisted in data collection, analysis, and reporting to identify process bottlenecks and recommend improvement opportunities. Collaborated with engineering teams on preventive maintenance, procurement documentation, and quality control processes.

Junior Marketing Specialist at Baser Global Mining

October 1, 2023 - November 1, 2024

Managed international sales operations across European, South American, and African markets, overseeing end-to-end client communication, logistics coordination, and order fulfillment. Conducted market research and performance analyses to identify growth opportunities, optimize sales campaigns, and support data-driven decision-making. Led digital marketing and social media strategies, increasing brand visibility and engagement through targeted content creation. Strengthened brand positioning and client relationships by aligning marketing communications with international market dynamics and customer expectations. Planned and executed New Year launch strategies, developing new product concepts based on customer demands and supervising the entire process from idea to market launch. Identified improvement areas throughout the product lifecycle and managed communication activities for new product introductions and trade fair participation. Oversaw country- and product-specific portfolio man

Financial Consultant at EY Turkey

November 1, 2024 - January 1, 2026

Played a key role in corporate governance for a holding company by identifying risk-prone governance units and developing procedures to minimize risks while integrating into operations. Identified system errors and assessed associated risks as an external auditor, monitoring operational components and documenting non-compliance cases through detailed reports. Performed daily controls on projects and clients, giving support to audit and advisory functions on project management. Participated in internal audit projects for leading private and public sector companies. Responsible for process evaluations (finance, accounting, supply chain, HR), risk assessments, control testing, and preparing audit reports and action plans. Took part in the restructuring of the organizational governance model of a conglomerate operating in multiple sectors under a holding structure. Supported the Turquality certification process and investment area assessment for a domestic and global company. Participated

Assistant Marketing Project Coordinator at ADO Mining

January 1, 2026 - Present

Identified high-potential product categories and opportunities in target markets and developed go-to-market strategies for chemicals and industrial product portfolios. Analyzed customer requirements and market trends to expand product offerings and improve market positioning. Coordinated cross-functional projects to support marketing goals, budget targets, and revenue objectives. Developed customer segmentation and buyer profiles to enhance targeting and engagement. Collaborated with sales and commercial teams to align marketing initiatives with customer acquisition and retention, supported stakeholder engagement, and strengthened brand visibility through marketing campaigns.