Hi, I’m Veronica Haglund Torres, a senior branding and graphic designer with over two decades of experience collaborating with global brands across branding, editorial design, packaging and UI. I’m an independent practitioner since 2002, building strong relationships with clients and agencies worldwide and delivering cohesive identity systems, editorial magazines, packaging concepts and compelling presentation design. I’ve lived and worked across Europe and the Americas, collaborating with companies ranging from startups to multinational brands. My approach blends strategic thinking with craft, using tools like Adobe Creative Suite and Figma to create visuals that tell clear, impactful stories. I’m excited to explore new partnerships and challenging projects that push creative boundaries.…

Veronica Maria Haglund Torres

Hi, I’m Veronica Haglund Torres, a senior branding and graphic designer with over two decades of experience collaborating with global brands across branding, editorial design, packaging and UI. I’m an independent practitioner since 2002, building strong relationships with clients and agencies worldwide and delivering cohesive identity systems, editorial magazines, packaging concepts and compelling presentation design. I’ve lived and worked across Europe and the Americas, collaborating with companies ranging from startups to multinational brands. My approach blends strategic thinking with craft, using tools like Adobe Creative Suite and Figma to create visuals that tell clear, impactful stories. I’m excited to explore new partnerships and challenging projects that push creative boundaries.…

Available to hire

Hi, I’m Veronica Haglund Torres, a senior branding and graphic designer with over two decades of experience collaborating with global brands across branding, editorial design, packaging and UI. I’m an independent practitioner since 2002, building strong relationships with clients and agencies worldwide and delivering cohesive identity systems, editorial magazines, packaging concepts and compelling presentation design.

I’ve lived and worked across Europe and the Americas, collaborating with companies ranging from startups to multinational brands. My approach blends strategic thinking with craft, using tools like Adobe Creative Suite and Figma to create visuals that tell clear, impactful stories. I’m excited to explore new partnerships and challenging projects that push creative boundaries.

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Skills

Experience Level

Language

Swedish
Fluent
English
Fluent
Spanish; Castilian
Fluent
Italian
Fluent
French
Advanced

Work Experience

Independent Graphic Designer
January 1, 2002 - Present
As an independent Graphic and Creative Designer, Veronica has cultivated strong professional relationships worldwide. Her projects focus on branding, editorial, and UI design for diverse clients across multiple countries, including Goldmund Swiss Made Sound Systems, Camper & Nicholsons International, PressHall, FerriFirenze Jewelry, Globant, Instituto Nacional de Salud, Amgen, Skoolcast, Wilsonart / Ecofort, Nowboat, MIT Mobile Experience Lab, Challenger, LG, Costume National, Hitachi, Alessi, and many others.
Freelance Editorial Designer at True Indigo
January 1, 2023 - Present
Designing presentations and investor reports for both print and digital interactive media for Catholic Relief Services (CRS), collaborating with True Indigo.
Freelance Senior Creative Director at Nimble Studios
March 31, 2024 - July 15, 2025
Led the internal design team from October 2023 to March 2024 and continues to collaborate as a freelance Senior Creative Director. Contributed to projects for major clients such as Procter & Gamble, Kenvue, Kimberly-Clark, and Freudenberg.
Freelance Branding Designer at MNML Chicago
January 1, 2017 - Present
Worked as a Branding Designer crafting brand and packaging designs, including ventures in the cannabis industry, for clients such as DrOakley, Durex, KY, Happy Munkey, Okidoki Pets, and others.
Design Director at TRIPTK
December 31, 2021 - July 15, 2025
Collaborated with a team to develop branding, visual communication, presentations, and websites, serving clients like JBG Smith, Diageo, Miss Universe, Vans, OVO, and Cronos.
Freelance Graphic Designer at Sunday Morning NY
December 31, 2019 - July 15, 2025
Led and developed visual identities, communication materials, and websites for clients including Spotify, Ballet Hispánico, Community Healthcare Network, and MyElder.
Creative Director at E-Markettools Colombia
December 31, 2016 - July 15, 2025
Part-time Creative Director developing visual identity and website for a B2B technology creative agency.
Graphic Designer at Studio C Milano
December 31, 2014 - July 15, 2025
Managed graphic and visual design projects for clients across Switzerland, Italy, and Germany. Responsibilities included corporate identity, web and interface design, advertising, fairs & events, and editorial design, notably for Prodir’s customer magazine and retail expansion in Zurich with in-store interactive displays.
Graphic Designer at Giorgio Rocco Associati
December 31, 2005 - July 15, 2025
Specialized in Corporate Design and Identity Management for prestigious clients such as Inda, DuPont, Lycra, Kairos Partners, Banca Esperia, Polaroid, L’Oréal, Ralph Lauren, Giorgio Armani, focusing on corporate identity, brochure design, annual reports, web design, and advertising.
Independent Graphic Designer
January 1, 2002 - Present
As an independent Graphic and Creative Designer, Veronica has cultivated strong professional relationships with a diverse range of clients worldwide. Her work spans various projects, focusing on branding, editorial, and UI design. Selected clients include Goldmund Swiss Made Sound Systems, Camper & Nicholsons International, PressHall, FerriFirenze Jewelry, Globant, Instituto Nacional de Salud, Amgen, Skoolcast, Wilsonart / Ecofort, Nowboat, MIT Mobile Experience Lab, Challenger, LG, Costume National, Hitachi, and Alessi among others.
Freelance Editorial Designer at True Indigo
January 1, 2023 - Present
Designing presentations and investor reports for both print and digital interactive media for Catholic Relief Services (CRS), a leading international humanitarian agency of the U.S. Catholic community in collaboration with True Indigo.
Freelance Senior Creative Director at Nimble Studios
March 31, 2024 - July 15, 2025
Led Nimble Studios’ internal design team from October 2023 to March 2024 and continues to collaborate as a freelance Senior Creative Director contributing to projects for major clients such as Procter & Gamble (Pantene Pro V, Head & Shoulders, Herbal Essences, Downy, Lenor), Kenvue (Johnson & Johnson), Kimberly-Clark (Huggies), and Freudenberg (Vileda).
Freelance Branding Designer at MNML Chicago
January 1, 2017 - Present
Works closely as a Branding Designer for a variety of clients, developing brand and packaging designs for projects including ventures in the cannabis industry.
Design Director at TRIPTK
December 31, 2021 - July 15, 2025
Collaborated closely with a dynamic team across strategy, design, research, semiotics, data science, and cultural theory. Worked on branding, visual communication, presentations, and websites for start-ups and agencies. Served notable clients like JBG Smith, Diageo, Miss Universe, Vans, OVO, and Cronos.
Freelance Graphic Designer at Sunday Morning NY
December 31, 2019 - July 15, 2025
Collaborated with clients to lead and develop visual identities, communication materials, and websites. Clients included Spotify, Ballet Hispánico, Community Healthcare Network, and MyElder.
Creative Director at E-Markettools Colombia
December 31, 2016 - July 15, 2025
Part-time Creative Director for the design team, developing new visual identity and website for the agency specializing in B2B technology solutions.
Graphic Designer at Studio C Milano
December 31, 2014 - July 15, 2025
Managed graphic and visual design projects for clients in Switzerland, Italy, and Germany including corporate identity, web/interface design, advertising, fairs/events, and editorial design. Key contributions included Prodir’s customer magazine and the development of corporate identity and interactive interfaces for retail expansion in Zurich.
Graphic Designer at Giorgio Rocco Associati
December 31, 2005 - July 15, 2025
Focused on Corporate Design and Identity Management for prestigious clients such as Inda, DuPont, Lycra, Kairos Partners, Banca Esperia, Polaroid, L’Oréal, Ralph Lauren, and Giorgio Armani. Projects included corporate identity, brochure design, annual reports, web design, and advertising.
Independent Branding & Graphic Designer at Code Design Studio Ltda
January 1, 2002 - Present
Founder and principal designer offering branding, editorial, packaging and UI design. Built long-term relationships with clients worldwide; led end-to-end branding projects and editorial production.
Freelance Editorial Designer at True Indigo
January 1, 2023 - Present
Designed presentations and investor reports for Catholic Relief Services (CRS), in print and digital interactive formats, in collaboration with True Indigo.
Senior Creative Director at Nimble Studios
April 30, 2024 - September 9, 2025
Led the internal design team as Senior Creative Director; contributed to projects for Pantene Pro-V, Head & Shoulders, Herbal Essences, Downy, Lenor, and other major clients, shaping brand and packaging design.
Freelance Branding Designer / Retainer at MNML Chicago
January 1, 2017 - Present
Branding designer for clients including Dr Oakley, Durex, KY, Happy Munkey, Okidoki Pets, Farming First, Venterra Farms, Zell Family Office, Honeysuckle Magazine, Mosex, Wonderwood; involved in brand and packaging design, including in-house cannabis ventures.
Design Director at TRIPTK
December 31, 2021 - September 9, 2025
Design Director at TRIPTK New York; collaborated with strategy, research, semiotics, data science, and cultural theory to develop branding, visual communication, presentations, and websites for start-ups and agencies; clients included JBG Smith, Diageo, Miss Universe, Vans, OVO, Cronos.
Freelance Graphic Designer & Art Director at Sunday Morning NY
December 31, 2019 - September 9, 2025
Graphic Designer and Art Director; led visual identities (logotypes and corporate identity systems), leaflets, brochures, catalogs, customer magazines, and websites; clients included Spotify, Ballet Hispánico, Community Healthcare Network, MyElder, and more.
Creative Director at E-Markettools Colombia
December 31, 2016 - September 9, 2025
Part-time role as Creative Director; developed the agency’s new visual identity and website.
Graphic Designer at Studio C Milano
December 31, 2014 - September 9, 2025
Led graphic and visual design projects for clients across Switzerland, Italy, and Germany; corporate identity, web and interface design, advertising, trade shows and editorial design; notably oversaw Prodir’s customer magazine and in-store Multi-Touch displays during Prodir's Zurich expansion (2008-2009).
Graphic Designer at Giorgio Rocco Associati
December 31, 2005 - September 9, 2025
Graphic design focusing on Corporate Design and Identity Management for clients such as Inda, DuPont, Lycra, Kairos Partners, Banca Esperia, Polaroid, L’Oréal, Ralph Lauren, and more; projects included corporate identity, brochures, annual reports, web design, and advertising.
Independent Branding & Graphic Designer at Code Design Studio Ltda
January 1, 2002 - Present
Independent branding and graphic design projects with global clients across branding, editorial design, packaging and UI; built lasting relationships with a diverse range of clients and agencies.
Freelance Editorial Designer at True Indigo
January 1, 2023 - Present
Designing presentations and investor reports for print and digital interactive media for Catholic Relief Services (CRS), in collaboration with True Indigo.
Senior Creative Director at Nimble Studios
April 30, 2024 - September 9, 2025
Led the internal design team and contributed to projects for major clients including Procter & Gamble, Kenvue, Kimberly-Clark and Freudenberg.
Freelance Branding Designer / Retainer at MNML Chicago
January 1, 2017 - Present
Brand and packaging design for a range of clients and in-house ventures, including cannabis-focused projects.
Design Director at TRIPTK
December 31, 2021 - September 9, 2025
Collaborated with strategy, research, semiotics, data science and cultural theory to develop branding and visual communication for start-ups and agencies; clients included JBG Smith, Diageo, Miss Universe, Vans, OVO and Cronos.
Freelance Graphic Designer at Sunday Morning NY
December 31, 2019 - September 9, 2025
Graphic design and art direction for visual identities, leaflets, catalogs and magazines; clients included Spotify, Ballet Hispánico and Community Healthcare Network.
Creative Director at E-Markettools Colombia
December 31, 2016 - September 9, 2025
Creative direction and identity/workflow development for B2B technology solutions; created agency’s new visual identity and website.
Graphic Designer at Studio C Milano
December 31, 2014 - September 9, 2025
Led graphic and visual design projects across identity, web and editorial design; key clients included Prodir, Premec and others.
Graphic Designer at Giorgio Rocco Associati
December 31, 2005 - September 9, 2025
Corporate design and identity management; created brochures, annual reports and web design for clients like Inda, DuPont, Lycra, L’Oréal, Polaroid, Ralph Lauren and Giorgio Armani.

Education

Graphic design at Istituto Europeo di Design, Milan, Italy
January 1, 1999 - December 31, 2002
Italian language course at Linguadue, Florence, Italy
January 1, 1999 - December 31, 1999
Media & Communication at Sweden
January 1, 1995 - December 31, 1996
Social Science (incl. double french classes) at High school, Sweden
January 1, 1992 - December 31, 1995
Graphic design at Istituto Europeo di Design, Milan, Italy
January 1, 1999 - December 31, 2002
Italian language course at Linguadue, Florence, Italy
January 1, 1999 - December 31, 1999
Media & Communication at Sweden
January 1, 1995 - December 31, 1996
Social Science (incl. double french classes) at High school, Sweden
January 1, 1992 - December 31, 1995
Graphic design at Istituto Europeo di Design, Milan, Italy
January 1, 1999 - January 1, 2002
Italian language course at Linguadue
January 1, 1999 - December 31, 1999
Media & Communication at Sweden
January 1, 1995 - December 31, 1996
Social Science at High school, Sweden
January 1, 1992 - December 31, 1995
Italian language course at Linguadue, Florence, Italy
January 1, 1999 - December 31, 1999
Media & Communication at Sweden
January 1, 1995 - December 31, 1996
Social Science (incl. double french classes) at High school, Sweden
January 1, 1992 - December 31, 1995

Qualifications

Advanced training on interaction design, info design and interface design
January 1, 2002 - December 31, 2002
Workshop / Nestlé - Perugina Concepts for chocolates and packaging
January 1, 2001 - December 31, 2001
Advanced training on interaction design, info design and interface design
January 1, 2002 - December 31, 2002
Workshop / Nestlé - Perugina: Concepts for chocolates and packaging
January 1, 2001 - December 31, 2001
Scholarship: Advanced training on interaction design, information design and interface design
January 1, 2002 - September 9, 2025
Workshop: Nestlé - Perugina Chocolate packaging conceptualization
January 1, 2001 - January 1, 2001
Award: Econ Award for corporate communication in silver (Best Magazine)
January 1, 2008 - September 9, 2025
Award: BCP Best of Corporate Publishing (Pending Magazine) Silver
January 1, 2006 - September 9, 2025
Award: BCP Best of Corporate Publishing (Pending Magazine) Gold
January 1, 2007 - September 9, 2025
Scholarship: Advanced training on interaction design, info design and interface design
January 1, 2002 - December 31, 2002
Nestlé - Perugina Chocolate packaging conceptalization (Workshop)
January 1, 2001 - December 31, 2001

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Non-Profit Organization, Software & Internet, Healthcare, Manufacturing, Other

Skills

Experience Level