Available to hire
Director of Demand Generation and strategic, hands-on marketing leader based in British Columbia, Canada. Experienced in building growth strategies, integrated marketing campaigns, and high-performing teams that drive demand, awareness, and pipeline—significantly impacting revenue. Most recently, led initiatives that increased marketing-attributed pipeline by 300% YoY.
Known for implementing RevOps and marketing automation improvements, scaling organic growth through AI-supported SEO and social/content distribution, and aligning stakeholders across product, digital, and executive leadership. Proven track record of measurable results across revenue, web traffic, branded visibility, and community engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Global Director of Marketing at Trundl
March 31, 2023 - November 19, 2025Led GTM motions with full accountability for managing and mentoring a global team of integrated marketers. Defined campaign and marketing objectives mapped to high-visibility audience targets; delivered integrated programs combining consistent messaging, event activations, and digital campaign optimization/experimentation to accelerate pipeline and revenue growth. Implemented RevOps overhaul in HubSpot (data architecture, audience targeting, campaign tracking, and lead flow) resulting in strong YoY revenue gains. Drove integrated marketing performance through SEO, content planning/execution, nurture/retention programs, and conversion path optimization, achieving major improvements in revenue attribution and organic traffic via AI-supported SEO and social/content distribution. Expanded organic social presence through a consistent campaign calendar, amplification strategies leveraging employee advocacy, and audience-specific content to increase engagement and conversions. Partnered close
Global Director of Communications at Andela
August 1, 2021 - November 20, 2022Led strategic PR, corporate communications, social media, and content marketing motions for a mission-driven, hyper-growth startup. Increased brand visibility and authority with targeted PR and content campaigns, achieving large growth in branded mentions. Secured major tier 1 and tier 2 media placements for a funding-related announcement with significant estimated reach. Contributed to community growth by establishing cross-functional collaboration with Community, Product Marketing, and Growth; produced community-focused activation programs for in-person events and built platform-native video content to boost engagement and partnerships. Developed and executed an employee advocacy program using Sprinklr and enhanced two-way communication/engagement. Secured multiple prestigious awards, improving brand reputation and visibility within the industry.
Senior Manager, Digital Marketing, Social Media & PR at Accenture
April 16, 2018 - July 31, 2021Served as subject-matter expert for social media strategy, providing tailored coaching to senior and C-suite executives and driving company-wide adoption of leadership development programs. Increased LinkedIn engagement rate and CTR YoY; led comprehensive digital and social campaigns across paid, owned, and earned media, driving branded social mention growth. Improved monthly social conversion traffic to the website and collaborated with strategic alliance partners (HBR, Oracle, Microsoft, IBM) to support co-marketing campaigns and content consistency across channels and timing.
Global Director of Digital Marketing at BlackBerry QNX
July 1, 2017 - April 1, 2018Reported to the President of BlackBerry Technology Solutions. Developed and delivered end-to-end strategic digital marketing plans to reach highly technical embedded-systems audiences—driving awareness, increasing conversations, growing the pipeline, and producing funnel-qualified leads for sales. Built marketing automation strategy, implemented lead scoring model improvements to enhance lead quality, and incorporated best practices into a data migration plan from Eloqua to Pardot/Salesforce CRM.
Head of Social Media at TopTal
December 31, 2016 - July 19, 2017Created and executed a comprehensive global social media strategy focused on strategic, channel-specific content. Built and managed full-scale social media management and listening programs using Social Studio. Partnered with content marketers to optimize digital assets and campaigns, ensuring alignment with business and marketing objectives.
Manager, Digital Marketing, Social Media & PR at Accenture
May 1, 2012 - December 1, 2016Provided subject-matter expertise in social media strategy and tailored coaching to senior executives across Accenture Analytics, improving brand messaging and visibility across platforms. Established social listening as a key global practice across the global social media team, demonstrating the strategic role social media plays within an organization.
Marketing & Brand Manager for Zip.ca at Momentum (Zip.ca)
November 1, 2011 - April 1, 2012Developed the 2012–2013 marketing and communications plan and budget for Zip.ca Mail and Kiosk brands. Developed a CRM strategy mapped to the customer journey to improve nurture programs and reduce churn. Led an internal team including designers and provided strategic counsel to the General Manager on all marketing initiatives.
Web Marketing Manager at Export Development Canada
August 1, 2010 - November 1, 2011Strategic Marketing Consultant at Lexis Justis (acquired by Clio)
November 1, 2009 - March 1, 2010Head of Marketing & Communications at vLex Justis (Acquired by Clio)
August 6, 2004 - August 11, 2009Education
Certificate in Digital Marketing at Chartered Institute of Marketing, London, UK
July 12, 2008 - July 13, 2008Professional Diploma in Marketing at Chartered Institute of Marketing, London, UK
January 1, 2006 - May 31, 2007Bachelor of Arts in Sociology & Psychology at St. Francis Xavier University, Antigonish, NS
September 2, 1997 - May 6, 2002Qualifications
HubSpot Revenue Operations Certified
June 1, 2026 - July 20, 2026HubSpot AI for Marketing
June 1, 2026 - July 20, 2026Forrester Decisions
July 3, 2017 - July 20, 2017Industry Experience
Professional Services, Media & Entertainment, Software & Internet, Education, Government
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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