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I'm Vicky Monita Ruiz, a Senior Digital Account Manager with a strong track record in building and optimizing cross-channel campaigns across Europe. Recently I contributed to GenAI initiatives, crafted data-driven performance strategies for Samsung's e-commerce presence, and built dashboards that translated complex metrics into actionable insights for leadership. I’m passionate about combining AI, analytics, and creativity to drive business results, foster collaborative cross-functional work, and mentor teams to grow their skills in digital marketing and programmatic advertising.…I'm Vicky Monita Ruiz, a Senior Digital Account Manager with a strong track record in building and optimizing cross-channel campaigns across Europe. Recently I contributed to GenAI initiatives, crafted data-driven performance strategies for Samsung's e-commerce presence, and built dashboards that translated complex metrics into actionable insights for leadership. I’m passionate about combining AI, analytics, and creativity to drive business results, foster collaborative cross-functional work, and mentor teams to grow their skills in digital marketing and programmatic advertising.

Vicky Monita Ruiz

Marketing Strategist, Digital Marketer, Content Strategist, +2

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I'm Vicky Monita Ruiz, a Senior Digital Account Manager with a strong track record in building and optimizing cross-channel campaigns across Europe. Recently I contributed to GenAI initiatives, crafted data-driven performance strategies for Samsung's e-commerce presence, and built dashboards that translated complex metrics into actionable insights for leadership. I’m passionate about combining AI, analytics, and creativity to drive business results, foster collaborative cross-functional work, and mentor teams to grow their skills in digital marketing and programmatic advertising.…I'm Vicky Monita Ruiz, a Senior Digital Account Manager with a strong track record in building and optimizing cross-channel campaigns across Europe. Recently I contributed to GenAI initiatives, crafted data-driven performance strategies for Samsung's e-commerce presence, and built dashboards that translated complex metrics into actionable insights for leadership. I’m passionate about combining AI, analytics, and creativity to drive business results, foster collaborative cross-functional work, and mentor teams to grow their skills in digital marketing and programmatic advertising.

Available to hire

I’m Vicky Monita Ruiz, a Senior Digital Account Manager with a strong track record in building and optimizing cross-channel campaigns across Europe. Recently I contributed to GenAI initiatives, crafted data-driven performance strategies for Samsung’s e-commerce presence, and built dashboards that translated complex metrics into actionable insights for leadership.

I’m passionate about combining AI, analytics, and creativity to drive business results, foster collaborative cross-functional work, and mentor teams to grow their skills in digital marketing and programmatic advertising.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Intermediate

Work Experience

Contributor - Gen AI at Scale Labs

September 1, 2024 - Present

Contributor to collaborative, democratic, and decentralized AI training; evaluate integrity, ethics, precision and quality of outputs; specialist in tasks related to digital marketing and advertising.

Senior Digital Account Manager at Cheil Worldwide - Samsung Group

October 1, 2020 - June 30, 2024

Enhanced product visibility for Samsung across key Spanish e-retailers; managed multiplatform performance channels for Samsung Portugal's e-commerce; developed annual planning and always-on/launch campaigns; led ROAS improvements by restructuring SA360 accounts and implementing advanced bidding; designed dashboards (Looker Studio/Tableau) consolidating data from CM360, Adobe, GA4; drove cross-functional initiatives for fully integrated campaigns.

Paid Search and Social Media Team Leader at WPP Media Spain

April 1, 2015 - October 31, 2020

Developed and executed Search and Social strategies that consistently exceeded revenue and lead-gen goals for brands such as Peugeot, Lexus, Fiat Group, Huawei, JLL, and Cinfa; managed the annual Search and Social budget for the PSA Group portfolio; led a team to exceed client objectives.

Online Marketing Manager, Spain & LATAM at Tiching (Ed-Tech Startup)

October 1, 2011 - March 31, 2013

Drove user acquisition through multichannel marketing campaigns across EMEA and LATAM; managed digital marketing budgets; enhanced customer engagement and retention via targeted CRM initiatives.

Online Marketing Manager, Spain & LATAM at Buongiorno S.p.a.

June 1, 2008 - July 31, 2010

Led social networks for Spanish and LATAM audiences; increased user acquisition and engagement; managed mobile campaigns for iPhone and Android apps, driving downloads and user interaction.

Account Manager at Yahoo! Inc., Madrid

May 1, 2007 - May 31, 2008

Managed Yahoo! SEM and display network campaigns: planning, analysis and reporting for media agencies and direct clients.

Marketing Assistant at Yahoo! Inc., Madrid

December 1, 2005 - May 31, 2007

Supported adaptation of online international campaigns for the Spanish audience; attended site launches (Flickr, Yahoo! Answers & Yahoo! 360); supported product campaigns in search engines and affiliate networks.

Marketing Internship at Yahoo! Inc., Madrid

June 1, 2005 - November 30, 2005

Developed first digital plans, SEM campaigns, and supported various disciplines within the marketing team.