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I’m Vic Moreira, an award-winning Creative Director and Senior Art Director based in Oshawa, Ontario, with 25+ years of experience shaping brands and visual storytelling across advertising, branding, and integrated marketing. I’ve led creative for global clients and major retailers—bringing ideas to life through cohesive identity systems, high-impact campaigns, and compelling design across print, digital, retail, and experiential touchpoints. I love building strong creative teams, establishing brand governance, and improving production workflows—especially with AI-assisted design processes in Adobe Creative Suite. I use art direction skills to critique, refine, and optimize AI-generated visuals so they stay on-brand, engage audiences, and perform commercially, while still moving projects forward efficiently.…I’m Vic Moreira, an award-winning Creative Director and Senior Art Director based in Oshawa, Ontario, with 25+ years of experience shaping brands and visual storytelling across advertising, branding, and integrated marketing. I’ve led creative for global clients and major retailers—bringing ideas to life through cohesive identity systems, high-impact campaigns, and compelling design across print, digital, retail, and experiential touchpoints. I love building strong creative teams, establishing brand governance, and improving production workflows—especially with AI-assisted design processes in Adobe Creative Suite. I use art direction skills to critique, refine, and optimize AI-generated visuals so they stay on-brand, engage audiences, and perform commercially, while still moving projects forward efficiently.

Vic Moreira

Creative Director, Art Director, Graphic Designer, +4

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I’m Vic Moreira, an award-winning Creative Director and Senior Art Director based in Oshawa, Ontario, with 25+ years of experience shaping brands and visual storytelling across advertising, branding, and integrated marketing. I’ve led creative for global clients and major retailers—bringing ideas to life through cohesive identity systems, high-impact campaigns, and compelling design across print, digital, retail, and experiential touchpoints. I love building strong creative teams, establishing brand governance, and improving production workflows—especially with AI-assisted design processes in Adobe Creative Suite. I use art direction skills to critique, refine, and optimize AI-generated visuals so they stay on-brand, engage audiences, and perform commercially, while still moving projects forward efficiently.…I’m Vic Moreira, an award-winning Creative Director and Senior Art Director based in Oshawa, Ontario, with 25+ years of experience shaping brands and visual storytelling across advertising, branding, and integrated marketing. I’ve led creative for global clients and major retailers—bringing ideas to life through cohesive identity systems, high-impact campaigns, and compelling design across print, digital, retail, and experiential touchpoints. I love building strong creative teams, establishing brand governance, and improving production workflows—especially with AI-assisted design processes in Adobe Creative Suite. I use art direction skills to critique, refine, and optimize AI-generated visuals so they stay on-brand, engage audiences, and perform commercially, while still moving projects forward efficiently.

Available to hire

I’m Vic Moreira, an award-winning Creative Director and Senior Art Director based in Oshawa, Ontario, with 25+ years of experience shaping brands and visual storytelling across advertising, branding, and integrated marketing. I’ve led creative for global clients and major retailers—bringing ideas to life through cohesive identity systems, high-impact campaigns, and compelling design across print, digital, retail, and experiential touchpoints.

I love building strong creative teams, establishing brand governance, and improving production workflows—especially with AI-assisted design processes in Adobe Creative Suite. I use art direction skills to critique, refine, and optimize AI-generated visuals so they stay on-brand, engage audiences, and perform commercially, while still moving projects forward efficiently.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Creative Director / Art Director / Graphic Designer at Vic Moreira Consulting & Freelance

January 1, 2024 - Present

Develop branding, marketing, and visual communication solutions for clients across print, digital, and social media platforms. Partner with businesses to improve brand positioning, customer engagement, and visual consistency. Utilize AI-assisted creative workflows and Adobe Creative Suite tools to accelerate concept development and production efficiency. Apply professional art direction and branding expertise to critique, refine, and optimize AI-generated visual content for marketing, branding, and audience engagement objectives.

Creative Director at Fuzion Flooring

September 1, 2022 - November 30, 2023

Led brand design and creative direction, acting as a brand ambassador. Developed and enforced visual identity standards across private and corporate brands. Conducted training sessions to ensure internal brand consistency. Fostered collaboration and innovation within the creative team. Adapted brand messaging for diverse markets and languages. Managed project timelines, budgets, and creative resources. Mentored junior team members and enhanced overall creative output.

Creative Director at Renin Canada

March 1, 2017 - September 1, 2022

Led the redesign of the company’s highest-grossing global product catalogue. Conceptualized and executed visuals using advanced Photoshop techniques. Created compelling marketing imagery to highlight new products. Improved product instructions for clarity and usability. Enhanced the visual appeal of key marketing materials.

Senior Art Director at Armstrong Partnership

January 1, 2016 - February 28, 2017

Directed the global rebranding of MasterCard, evolving its image from credit card company to tech-forward financial services leader. Collaborated with MasterCard’s New York headquarters on international brand rollout. Updated brand collateral and facilitated global rebrand training initiatives.

Senior Art Director at Panasonic Canada

February 28, 2007 - November 29, 2015

Executed brand launches across Canada and international markets. Created a distinct, modern visual identity using Adobe Creative Suite. Established an efficient archival system for marketing materials. Ensured creative alignment with corporate brand strategies.