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Hi, I’m Vic Moreira. I’m a Creative Director and Senior Art Director with 25+ years shaping branding, integrated marketing, and visual storytelling for global brands like Mastercard, Panasonic, Pepsi, and major retailers. I enjoy leading multidisciplinary teams to craft compelling campaigns across print, digital, retail, and experiential channels. I also explore how AI-assisted design workflows can accelerate concept development while maintaining brand consistency and audience relevance. By applying professional art direction to refine AI-generated content, I ensure visual quality and commercial impact across campaigns, while mentoring teams and establishing governance to scale creative output.…Hi, I’m Vic Moreira. I’m a Creative Director and Senior Art Director with 25+ years shaping branding, integrated marketing, and visual storytelling for global brands like Mastercard, Panasonic, Pepsi, and major retailers. I enjoy leading multidisciplinary teams to craft compelling campaigns across print, digital, retail, and experiential channels. I also explore how AI-assisted design workflows can accelerate concept development while maintaining brand consistency and audience relevance. By applying professional art direction to refine AI-generated content, I ensure visual quality and commercial impact across campaigns, while mentoring teams and establishing governance to scale creative output.

Vic Moreira

Creative Director, Art Director, Graphic Designer, +3

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Hi, I’m Vic Moreira. I’m a Creative Director and Senior Art Director with 25+ years shaping branding, integrated marketing, and visual storytelling for global brands like Mastercard, Panasonic, Pepsi, and major retailers. I enjoy leading multidisciplinary teams to craft compelling campaigns across print, digital, retail, and experiential channels. I also explore how AI-assisted design workflows can accelerate concept development while maintaining brand consistency and audience relevance. By applying professional art direction to refine AI-generated content, I ensure visual quality and commercial impact across campaigns, while mentoring teams and establishing governance to scale creative output.…Hi, I’m Vic Moreira. I’m a Creative Director and Senior Art Director with 25+ years shaping branding, integrated marketing, and visual storytelling for global brands like Mastercard, Panasonic, Pepsi, and major retailers. I enjoy leading multidisciplinary teams to craft compelling campaigns across print, digital, retail, and experiential channels. I also explore how AI-assisted design workflows can accelerate concept development while maintaining brand consistency and audience relevance. By applying professional art direction to refine AI-generated content, I ensure visual quality and commercial impact across campaigns, while mentoring teams and establishing governance to scale creative output.

Available to hire

Hi, I’m Vic Moreira. I’m a Creative Director and Senior Art Director with 25+ years shaping branding, integrated marketing, and visual storytelling for global brands like Mastercard, Panasonic, Pepsi, and major retailers. I enjoy leading multidisciplinary teams to craft compelling campaigns across print, digital, retail, and experiential channels.

I also explore how AI-assisted design workflows can accelerate concept development while maintaining brand consistency and audience relevance. By applying professional art direction to refine AI-generated content, I ensure visual quality and commercial impact across campaigns, while mentoring teams and establishing governance to scale creative output.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director, Art Director, Graphic Designer at Vic Moreira Consulting & Freelance

December 31, 2023 - November 11, 2025

Delivering creative strategy and graphic design solutions tailored to brand and business needs. Partnering with clients to solve design challenges with innovative, results-driven approaches.

Creative Director at Fuzion Flooring

September 1, 2022 - November 30, 2023

Led brand design and creative direction, acting as a brand ambassador. Developed and enforced visual identity standards across private and corporate brands. Conducted training sessions to ensure internal brand consistency. Fostered collaboration and innovation within the creative team. Adapted brand messaging for diverse markets and languages. Managed project timelines, budgets, and creative resources. Mentored junior team members and enhanced overall creative output.

Creative Director at Renin Canada

March 1, 2017 - September 1, 2022

Led the redesign of the company’s highest-grossing global product catalogue. Conceptualized and executed visuals using advanced Photoshop techniques. Created compelling marketing imagery to highlight new products. Improved product instructions for clarity and usability. Enhanced the visual appeal of key marketing materials.

Senior Art Director at Armstrong Partnership

January 1, 2016 - February 28, 2017

Directed the global rebranding of MasterCard, evolving its image from credit card company to tech-forward financial services leader. Collaborated with MasterCard’s New York headquarters on international brand rollout. Updated brand collateral and facilitated global rebrand training initiatives.

Senior Art Director at Panasonic Canada

February 28, 2007 - November 29, 2015

Executed brand launches across Canada and international markets. Created a distinct, modern visual identity using Adobe Creative Suite. Established an efficient archival system for marketing materials. Ensured creative alignment with corporate brand strategies.

Creative Director / Art Director / Graphic Designer at Vic Moreira Consulting & Freelance

January 1, 2024 - Present

Develop branding, marketing, and visual communication solutions for clients across print, digital, and social media platforms. Partner with businesses to improve brand positioning, customer engagement, and visual consistency. Utilize AI-assisted creative workflows and Adobe Creative Suite tools to accelerate concept development and production efficiency. Apply professional art direction and branding expertise to critique, refine, and optimize AI-generated visual content for marketing, branding, and audience engagement objectives.