Victor Baldez

Responsible for design and planning of graphic materials for the Escola Superior de Advocacia, Júlio Teixeira Library, and 107 sub-sections of OAB/RS. Created online and offline graphic materials for social media, websites, conferences, professional development courses, graduate programs, language courses, events, academic publications, awards ceremonies, and cultural activities. Established ESA/RS's complete visual identity and directed creative development for major legal events in Rio Grande do Sul, including designing and executing sold-out national conferences involving the Federal Senate. Digitally transformed the Student Portal and event websites to significantly improve the user experience. Two-time Laureate Award winner and led professional training initiatives for underserved youth through the Pescar Project partnership.

Work on artistic pieces, customizing paintings and photographs, creating a dialogue between design and art to imagine pieces that are unique but maintain the design methodology to be applied in architecture. Achievements: I was the featured artist for the vernissage of an exhibition featuring stylized photographic portraits honoring Business Professional Women (BPW) and the Associação de Mulheres de Negócios e Profissionais de Porto Alegre – a non-governmental organization affiliated with the International Federation of Women Entrepreneurs and UN Women. The event received prominent coverage in Zero Hora, the leading newspaper of Grupo RBS, amplifying the project's visibility and its impact on both cultural and business spheres. Core Competencies: Bitmap & Vector Image Editing (Photoshop/Illustrator); Print Design; Creative Conceptualization; Event Design/Execution; Collection Curation; Social Media Content Creation.

I Handled client accounts primarily from the public sector (including municipal governments and autonomous organizations), with a smaller private sector portfolio, managing diverse social media content, engagement campaigns, and events – fully integrated with the daily operations of an advertising agency. Achievements: In my first professional role as a designer, I managed social media content creation, significantly boosting platform engagement. I contributed to paid media campaigns and visual coordination for large-scale events (1,500+ attendees), while also executing tourism signage and visual communication projects for multiple Rio Grande do Sul municipalities, including Santa Maria, Canela, and Gramado, amplifying their cultural heritage and visual identity. Core Competencies: Workflow Coordination; Digital illustration; Conceptual Creativity; Social Media Management; Enterprise Brand Development.